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Summary
“This report is the result of Canadean's extensive market research covering Germany packaging industry. It provides an analysis of changing packaging trends for eight key Consumer Packaged Goods segments, competitive landscape, and Germany business environment. Consumption of primary, outer, and closure packaging is analyzed in detail.

Key Findings
- In terms of production, the German packaging market valued EUR34.8 billion in 2014, an increase of 2.7% from the previous year.

- Paper and Board packaging holds the second largest share of the packaging market in Germany, valued at EUR12.6 billion as of 2014.

- The German Glass packaging market valued EUR2.6 billion in 2014, accounting for approximately 24% of the all Glass produced within the country.

Synopsis
- “Latest Trends and Key Issues in Germany Retail Packaging Market” is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Germany packaging market

- The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Germany consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials- flexible, glass, rigid plastic, rigid metal and paper andboard

- The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential

- It provides an overview of the competitive landscape of the Germany packaging sector with an analysis of the key market leaders including a snap shot of major deals.

Reasons To Buy
- Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

- As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

- The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market

- The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2006-2018. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Highlights
NA

Table Of Contents

Latest Trends and Key Issues in the German Retail Packaging Market: The outlook for primary packaging and outers to 2018
Table of Contents
1 Executive Summary
2 Overview of the Germany Packaging Market
3 Consumer Drivers
3.1 Canadean's Consumer Trend Framework
3.1.1 Canadean Tracks 20 Consumer Trends
3.1.2 Canadean consumer data sizes the influence of key consumer needs in the retail market
3.2 Identifying the Key Trends for Packaging
3.2.1 The top 20 trends driving retail consumption in Germany
3.3 Indulgence
3.3.1 Indulgence influences EUR73,112 million worth of CPG products consumption in Germany per annum
3.3.2 Men are more influenced by the desire for Indulgence
3.3.3 Tweens and Teens (10-15) looks for Indulgent products
3.3.4 Highly Affluent consumers seek Indulgent products
3.3.5 Time Rich consumers look for indulgent products
3.4 Better Value for Money
3.4.1 The Better Value for Money trend influences EUR34,403 million worth of CPG products consumption in Germany per annum
3.4.2 Women are more influenced by the desire for Better Value for Money
3.4.3 Tweens and Teens (10-15 years old) look for Better Value products
3.4.4 Hard Pressed consumers seek Better Value products
3.4.5 Time Rich Consumers look for Better Value products
3.5 Individualism
3.5.1 Individualism influences EUR28,389 million worth of CPG products consumption in Germany per annum
3.5.2 Women are more influenced by the desire for Individualism
3.5.3 Tweens and Teens consumers influenced by the desire for Individualism
3.5.4 Moderate and Hard Pressed consumers are influenced by the desire for Individualism
3.5.5 Consumers with more time to spare are influenced by Individualism
3.6 Changing Lifestages
3.6.1 Changing Lifestages influences EUR23,946 million worth of CPG products consumption in Germany annually
3.6.2 Women are more influenced by the Changing Lifestages trend
3.6.3 Tweens and Teens are more likely to purchase products influenced by the Changing Lifestages trend
3.6.4 Higher income consumers seek products to meet Changing Lifestages
3.6.5 Time Rich consumers are more concerned about their Changing Lifestages
3.7 Fun and Enjoyment
3.7.1 Fun and Enjoyment influences EUR22,241 million worth of CPG products consumption in Germany per annum
3.7.2 Men are more influenced by the desire of Fun and Enjoyment
3.7.3 Tweens and Teens are in greatest need of Fun and Enjoyment
3.7.4 Highly Affluent consumers are more likely to seek Fun and Enjoyment
3.7.5 Consumers with higher spare time gives more importance to products offering Fun and Enjoyment
3.8 Changing purchase patterns necessitate new approaches in packaging
3.8.1 E-commerce drives the need for new packaging designs and labeling
4 Market Dynamics
4.1 Overview
4.1.1 German Packaging by Material
4.1.2 German Packaging by Industry
4.1.3 German Packaging by Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Industry
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper and Board
4.3.1 Overall Paper and Board Packaging Market
4.3.2 Number of Paper and Board Packs by Industry
4.3.3 Number of Paper and Board Packs by Type
4.3.4 Number of Paper and Board Packs by Closure Material
4.3.5 Number of Paper and Board Packs by Closure Type
4.3.6 Number of Paper and Board Packs by Outer Material
4.3.7 Number of Paper and Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastics Packaging Market
4.4.2 Number of Rigid Plastics Packs by Industry
4.4.3 Number of Rigid Plastics Packs by Type
4.4.4 Number of Rigid Plastic Packs by Closure Material
4.4.5 Number of Rigid Plastics Packs by Closure Type
4.4.6 Number of Rigid Plastics Packs by Outer Material
4.4.7 Number of Rigid Plastics Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Industry
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Industry
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Packaging firms need to more closely align themselves with manufacturers' needs
5.1.2 The German packaging market is highly cost conscious
5.1.3 German consumers choose products that offer convenience
5.1.4 Eco-friendly packaging gaining importance
5.1.5 Plastics enter traditional territories of other materials
5.2 Key Manufacturing Trends
5.2.1 Labeling innovation as a tool to brand visibility
5.2.2 Smaller beverage Cans gaining popularity in the German market
5.2.3 German manufacturers are at the forefront of dealing with sustainability issues
5.2.4 Nascent manufacturing processes that evolved with technological advancements
5.2.5 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.3 German Packaging Ordinance
6.4 Recycling targets
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Flexible Packaging
7.1.2 Paper and Board
7.1.3 Rigid Plastics
7.1.4 Rigid Metal
7.1.5 Glass
7.2 Key Companies in the German Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Consumer Survey Definitions
8.5.1 Demographic Definitions
8.6 Methodology
8.6.1 Overall Research Program Framework
8.6.2 Stage 1 - Initial Market Sizing of the Packaging Market
8.6.3 Stage 2 - Primary Research on Packaging Consumption
8.6.4 Stage 3 - Analyst Review
8.6.5 Stage 4 - Expert Review
8.6.6 Stage 5 - Publication
8.7 About Canadean
8.8 Disclaimer

List of Tables
Table 1: Total Market Value Influenced by the Indulgence Consumer Trend (EUR Million), 2013
Table 2: Total Market Value Influenced by the Better Value for Money Consumer Trend (EUR Million), 2013
Table 3: Total Market Value Influenced by the Individualism Consumer Trend (EUR Million), 2013
Table 4: Total Market Value Influenced by the Changing Lifestages Consumer Trend (EUR Million), 2013
Table 5: Total Market Value Influenced by the Fun and Enjoyment Consumer Trend (EUR Million), 2013
Table 6: Germany Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018
Table 7: Germany Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 8: Germany Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 9: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010-2018
Table 10: Germany Flexible Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 11: German Flexible Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 12: German Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 13: German Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 14: German Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 15: German Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 16: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2010-2018
Table 17: German Paper and Board Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 18: Germany Paper and Board Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 19: Germany Paper and Board Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 20: Germany Paper and Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 21: Germany Paper and Board Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 22: Germany Paper and Board Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 23: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010-2018
Table 24: Germany Rigid Plastics Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 25: German Rigid Plastics Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 26: Germany Rigid Plastics Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 27: Germany Rigid Plastics Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 28: Germany Rigid Plastics Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 29: Germany Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 30: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010-2018
Table 31: Germany Rigid Metal Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 32: Germany Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 33: German Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 34: Germany Paper and Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 35: Germany Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 36: Germany Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 37: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010-2018
Table 38: Germany Glass Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 39: Germany Glass Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 40: Germany Glass Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 41: Germany Glass Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 42: Germany Glass Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 43: Germany Glass Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 44: Germany Recycling and Recovery Targets (%), 2008
Table 45: Germany Household Sales Packaging Recycling Targets (%), 2009
Table 46: Key Financial Deals in Germany Packaging, 2014-2015
Table 47: Product Category Coverage
Table 48: Primary Packaging Container Materials
Table 49: Primary Packaging Container Types
Table 50: Primary Packaging Closure Materials
Table 51: Primary Packaging Closure Types
Table 52: Primary Packaging Outer Materials
Table 53: Primary Packaging Outer Types
Table 54: Explanation of Trends
Table 55: Demographic definitions

List of Figures
Figure 1: Market share of major packaging materials (%), 2014
Figure 2: Canadean's consumer trend framework
Figure 3: Percentage of retail consumption driven by each trend, Germany, 2013
Figure 4: Approximately EUR73,112 million worth of CPG products were chosen by consumers in 2013 because they offered Indulgence
Figure 5: Degree of influence by volume, by gender - Germany 2013
Figure 6: Degree of influence by volume, by age group - Germany 2013
Figure 7: Degree of influence by volume, by wealth group - Germany 2013
Figure 8: Degree of influence by volume, by leisure time - Germany 2013
Figure 9: Approximately EUR34,403 million worth of CPG products were chosen by consumers in 2013 because they offered Better Value for Money
Figure 10: Degree of influence by volume, by gender - Germany 2013
Figure 11: Degree of influence by volume, by age group - Germany 2013
Figure 12: Degree of influence by volume, by wealth group - Germany 2013
Figure 13: Degree of influence by volume, by leisure time - Germany 2013
Figure 14: Approximately EUR28,389 million worth of CPG products were chosen by consumers in 2013 because they offered Individualism
Figure 15: Degree of influence by volume, by gender - Germany 2013
Figure 16: Degree of influence by volume, by age group - Germany 2013
Figure 17: Degree of influence by volume, by wealth group - Germany 2013
Figure 18: Degree of influence by volume, by leisure time - Germany 2013
Figure 19: Approximately EUR23,946 million worth of CPG products were chosen by consumers in 2013 as inspired by Changing Lifestages
Figure 20: Degree of influence by volume, by gender - Germany 2013
Figure 21: Degree of influence by volume, by age group - Germany 2013
Figure 22: Degree of influence by volume, by wealth group - Germany 2013
Figure 23: Degree of influence by volume, by leisure time - Germany 2013
Figure 24: Approximately EUR22,241 million worth of CPG products were chosen by consumers in 2013 because they offered Fun and Enjoyment
Figure 25: Degree of influence by volume, by gender - Germany 2013
Figure 26: Degree of influence by volume, by age group - Germany 2013
Figure 27: Degree of influence by volume, by wealth group - Germany 2013
Figure 28: Degree of influence by volume, by leisure time - Germany 2013
Figure 29: Germany Packaging by Material (Number of Packs, Million), 2010-2018
Figure 30: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010-2018
Figure 31: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010-2018
Figure 32: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010-2018
Figure 33: Sectors with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
Figure 34: Packaging Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
Figure 35: Closure Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
Figure 36: Outer Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
Figure 37: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2010-2018
Figure 38: Sectors with the Largest Market Share Gains and Losses in Germany Paper and Board Packaging, 2010-2018
Figure 39: Packaging Types with the Largest Market Share Gains and Losses in Germany Paper and Board Packaging 2010-2018
Figure 40: Closure Types with the Largest Market Share Gains and Losses in Germany Paper and Board Packaging, 2010-2018
Figure 41: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010-2018
Figure 42: Sectors with the Largest Market Share Gains and Losses in Germany Rigid Plastics Packaging, 2010-2018
Figure 43: Packaging Types with the Largest Market Share Gains and Losses in Germany Rigid Plastics Packaging, 2010-2018
Figure 44: Closure Types with the Largest Market Share Gains and Losses in Germany Rigid Plastics Packaging, 2010-2018
Figure 45: Outer Types with the Largest Market Share Gains and Losses in Germany Rigid Plastic Packaging, 2010-2018
Figure 46: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010-2018
Figure 47: Sectors with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
Figure 48: Packaging Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
Figure 49: Closure Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
Figure 50: Outer Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
Figure 51: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010-2018
Figure 52: Sectors with the Largest Market Share Gains and Losses in Germany Glass Packaging, 2010-2018
Figure 53: Closure Type with the Largest Market Share Gains and Losses in Germany Glass Packaging, 2010-2018
Figure 54: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 55: Lightweight PET bottles for carbonated beverages
Figure 56: Lightweight PET bottles for wine targeted at in-home consumption
Figure 57: Paper and Board can for Beverages
Figure 58: Closure Systems International and SIG Combibloc have made savings by designing lightweight closure
Figure 59: Unilever's new compressed deodorant, requiring less propellant
Figure 60: Microwaveable Ready Meal pack with Convenient Sleeve
Figure 61: Easy-to-tear flexible packaging sachets
Figure 62: AXE Men's Chilled Shave Gels in a reformed Aerosol Pack
Figure 63: Nordenia's microwavable flexible bags offer convenience
Figure 64: Maggi's collapsible cup packaging for instant soup
Figure 65: Flexible pouch for Perfumes
Figure 66: Cardboard pouch with a dispenser
Figure 67: Re-closable closure for beverage cans
Figure 68: Foamed-based PLA Box for Ice Cream Packaging
Figure 69: Hemme Milch Milk in an innovative eco-friendly and convenient pack design
Figure 70: Rigid Plastics box for fish pallets
Figure 71: Flexible Packaging for Ambient Meat
Figure 72: Innovative Labeling for In2 Rehab Brands WhiteWater
Figure 73: Photorealistic printing
Figure 74: Crude Oil prices have risen sharply since 2003, and have declined at the end of 2014
Figure 75: Germany Packaging Competitive Landscape
Figure 76: Packaging Research Program Methodology

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