1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends
  4. > Asia-Pacific Clothing B2C E-Commerce Market 2016

Asia-Pacific Clothing B2C E-Commerce Market 2016

  • July 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 92 pages

Report by yStats.com foresees further expansion of online clothing sales in Asia-Pacific region

The clothing category is one of the top online products sold throughout the region. About half of all online shoppers there purchased apparel last year, according to the yStats.com report. Fashion items were the number one category bought by online shoppers in China, second in South Korea and third in Japan. Various countries in the region have seen double-digit year-to-year growth rates in online sales of apparel. For example, India had over 50% growth in 2015, and within a few years is expected to surpass Japan to take second place in online purchases of clothing in the region.

The yStats.com report mentions cross-border online shopping as an influential trend in the Asia-Pacific region, especially in Australia, where more men’s clothing is purchased over the Internet from outside the country than domestically. This trend encourages competition in the vibrant online clothing sales market with regional companies Fast Retailing, VIP.com, Jabong, Myntra and others competing with the global retail E-Commerce giants such as Amazon.

For individual Market Report purchases:
1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report
In all cases, the term “organization” refers to the purchaser’s specific company only and excludes any third parties, including affiliates.

Table Of Contents

Asia-Pacific Clothing B2C E-Commerce Market 2016
1. Management Summary
2. Global
- Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
- Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
- Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
- Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
- Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
3. APAC
3.1. Regional
- Top 5 Product Categories Purchased Online, incl. “Fashion”, in % of Respondents, June 2015
- Online Share of Purchases of “Fashion”, in % of Total Purchases of “Fashion”, by Selected Countries, incl. China, Hong Kong, Japan, South Korea, Taiwan, June 2015
- Top 3 Product Categories Purchased via Mobile, incl. “Clothing and Accessories”, in % of Respondents, Q4 2015
- Share of Respondents Purchasing “Clothing and Accessories” via Mobile, by Selected Countries, incl. China, India and South Korea, Q4 2015
- B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 and 2020f, and CAGR, in %, 2015-2020f
3.2. Advanced Markets
3.2.1. Japan
- Overview of Clothing B2C E-Commerce Market and Players, June 2016
- B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015
- B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015
- Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothes and Related Goods”, in %, 2014 and 2015
- Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan's Share of Total Visits, in %, July 2016
3.2.2. South Korea
- E-Commerce Sales of “Clothing”, in KRW billion, 2014 and 2015
- Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 and 2015
- E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 and 2015
- Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online Shoppers, October 2015
- Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015
- Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015
- Cross-Border E-Commerce Imports of “Clothes, Fashion and Related Goods”, in KRW billion, 2014 and 2015
3.2.3. Australia
- Breakdown of Online Spending by Product Category, incl. “Fashion”, by Age Group, March 2016
- Breakdown of Online Spending by Sector , incl. “Fashion”, in %, 2015
- Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
- Breakdown of Online Clothing Spending, by “Men's Clothing” and “Women's Clothing”, Overseas and Domestic, Spent by Men and by Women, in AUD million, 2015
- Product Categories Purchased Online, incl. “Women's Clothing” and “Men's Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
- Top Product Categories Purchased Online, in % of Online Shoppers, 2014 and 2015
3.2.4. New Zealand
- Breakdown of Online Spending by Product Sector, incl. “Clothing Footwear and Accessories”, in %, 12 Months to March 2016
- Product Categories Purchased Online, incl. “Women's Clothing” and “Men's Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
3.3. Emerging Markets
3.3.1. China
- Overview of Clothing B2C E-Commerce Market, June 2016
- Retail E-Commerce Sales of “Clothing and Home Textiles”, in CNY billion, and in % Year-on-Year Change, 2011-2016f
- Retail E-Commerce Sales of “Clothing”, in CNY billion, 2014 and 2015
- B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
- Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
- Product Categories Purchased Online, incl. “Apparel and Footwear”, in % of Online Shoppers, 2013 and 2014
- Product Categories Purchased Online in the Previous 3 Months, incl. “Apparel”, in % of Online Shoppers, February 2015
- Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. “Apparel”, February 2015
- Favorite Channels for Buying Clothing, incl. “Online”, in % of Clothing Shoppers, Q2 2015
- Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015
- Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
- Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending on Apparel, in %, November 2015
- Tmall.com's Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015
- Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China's Share of Total Visits, in %, July 2016
3.3.2. India
- Overview of Clothing B2C E-Commerce Market and Players, June 2016
- B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 and 2015
- Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015
- Breakdown of “Clothing and Accessories” B2C E-Commerce Sales, by Women's, Men's and Children's Clothing and Accessories, 2015e and 2020f
- Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e and 2020f
- Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India's Share of Total Visits, in %, July 2016
3.3.3. Indonesia
- B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e and 2019f
- B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f
- Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014
3.3.4. Thailand
- B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 and 2020f
- Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015
3.3.5. Singapore
- Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2014
3.3.6. Malaysia
- Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1 2016
3.3.7. Hong Kong
- Product Categories Purchased Online, incl. “Clothing and Accessories”, in % of Online Shoppers, 2015
3.3.8. Vietnam
- Product Categories Purchased Online, incl. “Clothing, Footwear, Cosmetics”, in % of Online Shoppers, 2015
- Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015

Companies Mentioned
UNIQLO, ZOZOTOWN, HandM, CNY,Wechat, JD.com, Taobao, Tmall.com, Flipcard, Myntra, Amazon, Snapdeal, Exclusively.com, Koov's, Faballey, Yepme, Jabong.com, Tata Group, Zivame, Roposo, Limeroad, Alibaba, VIP.com, GMV

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

  • $ 7995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary The “Global Online Retailing, 2015-2020” report, published by Verdict Retail, provides analysis of the current and forecast market data of retail sales in different category groups in the online ...

Analysis of Southeast Asian eCommerce Market

Analysis of Southeast Asian eCommerce Market

  • $ 4950
  • Industry report
  • August 2016
  • by Frost & Sullivan

A $25-billion Market Opportunity in 2020 This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest ...

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

  • $ 4620
  • Industry report
  • September 2016
  • by AskCI Consulting Co.

The concept of cross-border e-commerce can interpreted in a broad or narrow sense: Broadly, the cross-border e-commerce refers to the cross-border import and export trade activities in which the transactions ...

Global E-commerce Market 2016-2020

September 2016 $ 2500

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.