1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends
  4. > Western Europe Clothing B2C E-Commerce Market 2015

Western Europe Clothing B2C E-Commerce Market 2015

  • January 2015
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 70 pages

European Clothing Merchandisers Adapt to Online Retail

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. It is in close rivalry with the consumer electronics category for first rank among product categories by share of online shoppers buying globally and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share of this booming market.

Clothing has been the most purchased physical product in recent years in many countries across Western Europe, including the UK, Spain, Italy and others. In selected markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in cross-border B2C E-Commerce in Western Europe in 2014, in line with the global trend.

Mobile and omnichannel strategies have become vitally important for both online and store-based retailers of apparel. While many consumers research clothing and footwear products online, they might eventually buy it online or offline. In Germany, for example, the majority of consumers say they use both online and offline shops to buy clothes and often compare prices between them. In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Moreover, in a worldwide ranking, the UK followed the Asian countries by share of online shoppers who made their last purchase of clothing via mobile, as of early 2014.

The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. German online clothing retailers Zalando and Bonprix were popular across several countries in Europe, among France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks & Spencer and Next were also popular among online shoppers in the UK and Germany.



Table Of Contents

Western Europe Clothing B2C E-Commerce Market 2015
1. Management Summary

2. Global
- Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
- Product Categories Purchased Online, incl. “Fashion and Apparel”, in % of Online Shoppers, by Selected Countries, July 2014
- Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
- Places to Purchase Clothing and Footwear from After Researching the Product Online, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
- Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Europe (Regional)
- Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
- Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014

4. Western Europe

4.1. Sub regional

- Breakdown of the Last Online Purchase of “Clothing and Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
- Breakdown of the Last Online Purchase of “Clothing and Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
- Products Purchased Online, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013
- Products Purchased Online from Abroad, incl. “Clothing”, in % of Individuals who Purchased Online from Abroad, by Sweden, Denmark, Norway and Finland, 2013

4.2. UK
- Overview of Clothing B2C E-Commerce Market and Players, January 2015
- B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, 2013, 2014e and 2019f
- Share of B2C E-Commerce on Total Retail Sales of Clothing and Footwear, in %, 2011 and 2014e
- Share of Individuals Purchasing “Clothes, Sports Goods” Online, in %, 2011 - 2014
- Products Purchased Online, incl. “Clothes, Sports Goods”, in % of Individuals, 2013 and 2014
- Products Purchased Online, incl. “Clothes, Sports Goods”, in % of Individuals, by Gender and Age, 2014
- Devices Used for Browsing and Buying Clothing Online, in % of Online Shoppers Buying Clothing Online, 2014
- Overview of Top 5 Online Fashion Retailers, by Rank, November 2014

4.3. Germany
- Overview of Clothing B2C E-Commerce Market and Players, January 2015
- Products Purchased Online, incl. “Clothing, Sports Goods”, in % of Online Shoppers, 2013
- Products Purchased Online, incl. “Clothing, Sports Goods”, in % of Online Shoppers in Respective Group, by Gender and Age Groups, 2013
- B2C E-Commerce Sales by Product Categories, incl. “Clothing”, 2013
- B2C E-Commerce Sales of Clothing, in EUR million, 2011, 2012 and 2013
- Share of B2C E-Commerce on Total Retail Sales of Fashion and Accessories, in %, 2008 and 2013
- Breakdown of Retail Sales of Fashion and Accessories, by Sales Channels, incl. Online, in EUR billion, 2012, and Scenarios for 2020, in EUR billion
- Breakdown of Average Annual Return Rates in B2C E-Commerce, by Selected Product Categories, incl. “Fashion and Accessories”, in % of Online Retailers in Respective Category, 2013
- Top 5 Online Shops in Clothing, Textile, and Shoes Category, by B2C E-Commerce Sales, in EUR million 2013
- Top 3 Online Shops to Purchase Clothing From, in % of Consumers, 2014

4.4. France
- Overview of Clothing B2C E-Commerce Market and Players, January 2015
- Products Purchased Online, incl. “Fashion and Clothing”, in % of Internet Users, Q1 2014
- Breakdown of B2C E-Commerce Sales of Clothing, by Player Types, in %, 2009 and 12 Months to June 2014
- Share of B2C E-Commerce on Total Sales of Clothing, in %, 2012, 2013, 12 Months to June 2014
- Share of Purchases of Ready-to-Wear Clothing for Women Made Online, in %, 2009 - 2013
- Share of Purchases of Ready-to-Wear Clothing for Women Made Online, by Age Group, in %, 2013
- Top 10 E-Commerce Websites, incl. Fashion, by Share of Online Shoppers, Q1 2014
- Top 15 E-Commerce Websites, incl. Fashion, by Unique Visitors, in millions, Q3 2014

4.5. Spain
- Products Purchased Online, incl. “Sports Equipment, Clothing”, in % of Individuals, 2014
- Share of Individuals Purchasing “Sports Equipment, Clothing” Online, in %, by Gender, Age Group and Net Monthly Household Income, 2014
- Share of Individuals Purchasing “Sports Equipment, Clothing” Online, in %, 2011 - 2014
- Number of Online Shoppers Buying Fashion Products Online, in millions, 2012 and 2013
- Average Annual Online Spending on Fashion, per Shopper, in EUR, 2012 and 2013
- Share of Online on Total Sales of Textiles, Footwear, Accessories and Home Textiles, in %, 2013

4.6. Italy
- Products Purchased Online, in % of Online Shoppers, 2014
- Breakdown of B2C E-Commerce Sales by Product Categories, incl. Clothing, in %, 2010 - 2014e
- Number of Online Shoppers Buying Fashion Products Online, in millions, October 2012, April 2013, October 2013 and April 2014
- Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2013 and 2014e

4.7. Netherlands
- Share of Fashion Shoppers Purchasing Fashion Products Online, in %, September 2013 and September 2014
- B2C E-Commerce Sales of Clothing, in EUR million, 2009 - 2013
- B2C E-Commerce Sales by Product Category, in EUR billion, 2011 - 2013

4.8. Sweden
- B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2012 and 2013

4.9. Switzerland
- Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010 - 2013

4.10. Austria
- B2C E-Commerce Sales by Products Categories, incl. Clothing and Textile, in EUR million, 2006 and 2013








View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Automotive E-tailing Market by Vehicle Type, Vendor, Product Label, Components, Technology, and Region - Global Forecast to 2021

Automotive E-tailing Market by Vehicle Type, Vendor, Product Label, Components, Technology, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Continuous increase in vehicle sales, growing average age of existing vehicle population and growing trend of online shopping has driven demand in the automotive E-tailing market.” The automotive ...

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

  • $ 4620
  • Industry report
  • September 2016
  • by AskCI Consulting Co.

The concept of cross-border e-commerce can interpreted in a broad or narrow sense: Broadly, the cross-border e-commerce refers to the cross-border import and export trade activities in which the transactions ...

China eCommerce Market Shares, 2015

China eCommerce Market Shares, 2015

  • $ 4500
  • Industry report
  • October 2016
  • by IDC

This IDC study examines the ecommerce market in China and which vendors shaped the market, including B2B service providers and online retail enterprises, and provides their market shares in 2015 accordingly."It ...

Global E-commerce Market 2016-2020

September 2016 $ 2500

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.