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Global market review of swimwear - forecasts to 2019

  • February 2015
  • -
  • Just-Style
  • -
  • 48 pages

A great deal has happened in the fashion industry since 2009, which was the date of the last (third) edition of just-style’s global swimwear market report.

The major growth in the world swimwear market between 2009 and 2014 has come from Asia.

By 2019, retail value growth will outpace unit growth, as growing affluence in the developing world encourages consumers to shift from anonymous merchandise to brands or own label retailers’ swimwear. The Asian swimwear market will be the strongest growth area in both US$ and unit terms.

This latest edition of the global market review of swimwear charts the retail market in volume, value and average unit price for each major world region. Consistent historic, actual and forecast data tables allow you to compare timelines and to track trends in the data. Succinct commentary for all data provides context to our analysts' numbers.

The retail landscape for swimwear is explained, from brands', own label and anonymous merchandise perspectives.

Future market drivers are explored, including aging populations, fabrics and fibres, plus brands and own label in the BRIC markets.

Get a complete birds-eye, top-down view of the historic, present and future global retail market for swimwear with this easy-to-reference market report.

Table Of Contents

Global market review of swimwear - forecasts to 2019
Chapter 1 Executive summary
Introduction
Geography
Methodology
Product, fashion and function
2015 report themes
Swimwear market history, 2009-2013
Swimwear market current, 2014
Swimwear market future, 2015 to 2019
Brands, retailer own label and anonymous merchandise
Marketing opportunities
Mergers and acquisitions
The ageing population, health and fitness, comfort and fashion
Conclusion

Chapter 2 Introduction, geography, methodology, and scope of the report
Introduction
Geography
Methodology
Report scope and construction

Chapter 3 The swimwear garment sector explained
Product, fashion and function
The swimwear consumer
Consumer attitudes and their impact on retailers
Swimwear product categories
2015 report themes

Chapter 4 Swimwear market history, 2009-2013
Comparisons with the 2009 edition
World and regional retail swimwear market values, 2009
World and regional retail swimwear market volumes, 2009
World and regional retail swimwear prices, 2009
North American retail market comments
European retail market comments
Asian retail market comments
South American retail market and comments
Rest of the World retail market comments

Chapter 5 Swimwear market current, 2014
World and regional retail swimwear values, 2014
World and regional retail swimwear market volumes, 2014
World and regional retail swimwear prices, 2014
North American retail market comments
European retail market comments
Asian retail market comments
South American retail market comments
Rest of the World retail market comments

Chapter 6 Swimwear market future, 2015 to 2019
The 2014 world market situation
World and regional retail swimwear market values, 2019
World and regional retail swimwear market volumes, 2019
World and regional retail swimwear prices, 2019
North American retail market comments
European retail market comments
Asian retail market comments
South American retail market comments
Rest of the World retail market comments

Chapter 7 just-style retail market time line
Previous edition market estimates
The just-style time line, 2009 to 2019
World retail sales
North America retail sales
Europe retail sales
Asia retail sales
South America retail sales
Rest of the World retail sales
Time line in regional sales expressed as a % of the world total
Swimwear unit sales to consumers
Average prices, and consumption per person

Chapter 8 Brands and own labels in the swimwear market
Brands, retailer own label and anonymous merchandise
Swimwear purchasing behaviour
Brand, own label and anonymous swimwear merchandise market shares
Marketing opportunities

Chapter 9 Defending the diversity of the Western European market
Brand market share in Europe
Brands continue to maintain their position in Europe
Economic theory about non-growing markets
Boston Consulting Group theory and relating it to swimwear

Chapter 10 Future swimwear market, product, fabric and fibre trends
Ageing populations in Europe, growing populations elsewhere
The ageing population, health and fitness, comfort and fashion
Fabrics and fibres are key
Brands and own label retailers in the BRIC countries
Conclusion

List of tables
Table 1: 2009 retail swimwear market values by region, gender and age split (US$bn)
Table 2: 2009 retail swimwear market volumes by region, gender and age split (millions of units)
Table 3: 2009 retail swimwear average prices by region, gender and age split (US$)
Table 4: 2014 retail swimwear market values by region, gender and age split (US$bn)
Table 5: 2014 retail swimwear market volumes by region, gender and age split (millions of units)
Table 6: 2014 retail swimwear average prices by region, gender and age split (US$)
Table 7: 2019 retail swimwear market values by region, gender and age split (US$bn)
Table 8: 2019 retail swimwear market volumes by region, gender and age split (millions of units)
Table 9: 2019 retail swimwear average prices by region, gender and age split (US$)
Table 10: Swimwear retail sales value by region, 2009-2019 (US$bn)
Table 11: Swimwear retail sales volume by region, 2009-2019 (millions units)
Table 12: Retail swimwear average prices by region, 2009-2019 (US$)
Table 13: Consumption of swimwear per person by region 2009, 2014, 2019 (average units)
Table 14: Branded, retailers' own label and anonymous swimwear volumes and values by region, 2014
Table 15: Long term population trends, Europe

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