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Analysis of Australia-New Zealand Low-voltage Integral Horsepower Motors Market : Upgrade of MEPS to IE3 Class to Drive Growth in the Long Term

  • February 2015
  • 64 pages
  • Frost & Sullivan
Report ID: 2673121


Table of Contents

Key Findings

•The Australia-New Zealand low-voltage integral horsepower motors market is mature. It is expected to witness a compound annual growth rate (CAGR) of % from 2013 to 2018.
•The market growth is largely dependent on the demand from metals and mining industry, which accounts for % of the total market. Future growth, however, is expected from oil and gas, water and wastewater treatment, and food and beverage industry; with oil and gas growing relatively faster than the rest.
•Australia, with about % of the total market share in 2013, will continue to dominate the Australia-New Zealand low-voltage integral horsepower motors market because of opportunity arising from the energy-related industries.
•Plethora of advantages including lower maintenance and unit cost, reliability, and easily available replacement makes the AC motor a favorite choice. End users will continue to replace DC motors throughout the forecast period.
•The upgrade of minimum efficiency performance standard (MEPS) for electric motors from IE2 class to IE3 class is expected to drive the adoption of premium low-voltage integral horsepower motors, given the priority to reduce energy consumption and life-cycle cost.
•The market is highly consolidated, with about 10 multinational vendors occupying % of the total market share. With the introduction of new MEPS, the existing competition from low-cost vendors is expected to diminish.

CEO’s Perspective

The introduction of IE3 class MEPS for electric motors will drive demand for premium motors in the long term.
Strategic pricing coupled with effective after-sales service is expected to attract price-sensitive customers and to maintain profit margin.
The decline in growth of the metals and mining industry in the recent past will affect the market prospects only in the short term. Subsequently, steady investments in the industry is expected which should augur well for the low-voltage integral horsepower motors market.
Vendors that are able to offer a comprehensive range of products, including drivers and associated equipment apart from electric motors, will find themselves in a favorable position to capitalize on growth opportunities.

Key Questions This Study Will Answer

What are the prevailing trends in the Australia-New Zealand low-voltage integral horsepower motors market? How long will it continue to grow, and at what rate?
What are the key end-user segments generating the demand for low-voltage integral horsepower motors? How are the end user segments likely to influence the market in future?
What is the current structure of the market?
What are the types of distribution channels adopted by key participants to model their businesses?
Are the product segments poised for growth?

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