1. Market Research
  2. > Automotive
  3. > Auto Part Market Trends

European Consumers’ Attitude towards Driving Dynamics Technologies : Gauging Consumers’ Pulse to Enhance the Driving Experience

  • February 2015
  • 150 pages
  • Frost & Sullivan
Report ID: 2673123


Table of Contents

Research Objectives

•Determine consumer perceptions and attitudes toward vehicle driving dynamics and evaluate the importance of new chassis technologies to improve driving pleasure.
•Establish desirability and willingness to pay for features that enhance the driving experience by consumer/vehicle groups within different regional markets.
•Determine the importance and influence of driving dynamics in the purchasing decision of a new vehicle.
•Ascertain the type of systems most preferred by consumer segments within different regional markets.
•Recommend technology development and positioning to original equipment manufacturers (OEM) and suppliers.

Definitions—Vehicle Segment

Current vehicle: Respondents were asked for their vehicle brand and model. The answers were coded into vehicle segment by using the J.D. Power database.
For future vehicle purchases, the following definitions were used:
A&B: Mini or small car, e.g., Fiat Panda, Renault Clio, Peugeot 206/207/208, Volkswagen Polo, Toyota Yaris, Citroen C1/C3, Ford Fiesta, and Mini Cooper.
C: Compact car, e.g., Audi A3, VW Golf, Opel Astra, Ford Focus, Renault Megane, and Nissan Qashqai.
D: Mid-size car, e.g., Audi A4, BMW 3 Series, VW Passat, Citroën C5, Mercedes-Benz C-Class, Opel Vectra/Insignia, and Ford Mondeo.
E&F: Executive or luxury car, e.g., BMW 5/7 Series, Audi A6/A8, and Mercedes Benz E/S Class.
MPV: Examples: Citroën C8, Peugeot 5008, Volkswagen Sharan, Ford C-Max, and Ford Galaxy.
Small SUV: Small to Mid-size SUV, e.g., Audi Q5, BMW X3, Volvo XC60, and Honda CR-V.
Large SUV: Examples: VW Touareg, BMW X5, Range Rover Sport, and Mercedes-Benz M Class.

Surprising and Interesting Voices of European Consumers on Their Driving Dynamics Preferences

Hands-off driving

•Even car enthusiasts are willing to let go of the steering wheel and are happy to have the car drive itself in stressful conditions.
•This technology includes traffic jam assist and autonomous parallel parking.
•Car enthusiasts are the ones ( x %) who are most excited about hands-off steering.

High-speed Driving
•Although consumers are excited about various driving dynamics enhancement features and functions, high-speed driving is not a focus for present day consumers.
•Consumers’ pulse is about the feel of secure driving such as speed-sensitive steering and traction.

•Even smaller vehicle segment consumers (A&B) show interest in and willingness to pay for AWD functionality.
•Some potential exists for pseudo torque vectoring-based AWD solutions.

Russian Consumers
•As one of the most enthusiastic markets for driving dynamics-related technologies, Russia holds enormous growth potential for optional fitment.
•Russian consumers are more excited about driving dynamics than their G3 counterparts.
•Steer-by-wire technology finds more awareness and better understanding among Russian consumers than elsewhere in Europe.

Options Package
•Consumers tend to value some technologies more than others, whereas the cost to the OEM could be the reverse of consumers’ perceived value.
•When offered bundled together as steering and suspension or suspension and driveline, better take rates can be achieved.

The 10 Most Important Findings on European Consumers

1.What are the top x aspects consumers look for in driving dynamics?
•Secure Feel: Rated as the most important factor, the ability to exercise precise control over the vehicle in different speed conditions is the key factor that OEMs and suppliers must focus on to cater to European consumers.
•Road-holding Ability: Traction control and optimization are of second highest importance to consumers, paving the way to market asymmetrically treaded tyres, advanced driveline options such as limited slip differential, and side-to-side torque vectoring.
•Driving Comfort: In terms of easy handling of braking or steering, consumers expect the driving experience to be comfortable, which is a clear indicator of appetite for assist functions such as electric power, assisted steering, brake assist, and prefill.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Automotive Aftermarket for Top 10 Components, Vehicle Type, and Region - Global Trends & Forecast to 2021

  • $ 5650
  • Industry report
  • February 2017
  • by MarketsandMarkets

Growing vehicle sales and parc is expected to fuel the automotive aftermarket for top 10 components The automotive aftermarket for top 10 components is projected to grow at a CAGR of 7.75%, to reach a ...

Brake Systems Market by Type, Electronic Brake System, Off-Highway Vehicles, Vehicle Type, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • May 2017
  • by MarketsandMarkets

“Increasing stringency of automotive active safety and stopping distance regulations and impact of new car assessment program (NCAP) are expected to fuel the demand for brake systems and electronic braking ...

Automotive Disc Brake - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • May 2017
  • by Stratistics MRC

According to Stratistics MRC, the global Automotive Disc Brake Market is expected to grow at a CAGR of 6.7% during the forecast period 2016 to 2022. Factors such as technological developments in boosters ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.