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Global Enterprise Video Encoders and Transcoders Market : Demand for Turnkey Video Solutions Soars as Video Becomes a First-class Citizen in the Enterprise

  • February 2015
  • -
  • Frost & Sullivan
  • -
  • 105 pages


Table of Contents

This study provides a detailed analysis of the global enterprise video encoders and transcoders market. The base year is 2013, and the forecast period is from 2014 to 2020. Metrics provided include drivers, restraints, segmentation by region, segmentation by vertical, and segmentation by form factor. Verticals covered include education, corporate, medical, government houses of worship, and sports facilities. Regions covered include North America; Latin America; Europe, Middle East, and Africa; and Asia-Pacific. A SWOT analysis for key vendors and a competitive analysis in terms of market share and relative competitive positioning are provided.

Key Findings

•The total global enterprise video encoders and transcoders market approached the $ x million mark in 2014, and is poised to more than double by 2020. The video encoders and transcoders market is only one component of the total enterprise video industry, which together accounted for well over $ x billion in revenue in 2014.
•Even though video is becoming more strategic in the enterprise vertical, enterprise video encoders and transcoders are becoming more commoditized, with the commoditization strongly reflected in the steady decline of the average selling price (ASP) over the past few years.
•Commoditization is primarily a result of maturing technology and growing availability of silicon cores as well as the replacement of proprietary walled garden technologies with standardized components and open protocols.
•Vendors that offer elements from the broader enterprise video workflow or that package their encoding cores into turnkey systems such as lecture capture solutions are best positioned to address the challenge. Nonetheless, the market for standalone encoders and transcoders remains healthy.
•From a technology standpoint, significant trends include continued shifts towards IP-based video, high-definition (HD) video and bring your own device (BYOD) inside and outside the firewall. Support for high-efficiency video coding (HEVC) is gaining traction, although momentum for adaptive bit rate (ABR) advanced video coding (AVC) adoption is much higher, driven by demand for HD and the need to reach as many devices as possible.
•From a regional perspective, North America (NA); advanced economies in Asia-Pacific (APAC); and Europe, Middle East, and Africa (EMEA) are expected to continue to remain the strongest regions throughout the forecast period as customers make product upgrades and deploy system solutions.
•In some developing regions such as Latin America (LATAM), the trend to deploy in-house card-based solutions continues to be important, and this trend is expected to remain important throughout the forecast period.
•In other developing economies such as India, the lack of budget and infrastructure and the lack of expertise continue to impede the deployment of enterprise encoders. Over the forecast period, however, this challenge is expected to decline slightly as the overall enterprise infrastructure in these countries improves.

CEO’s Perspective

As with media and entertainment (M&E), proprietary formats are giving way to convergence around AVC, and BYOD is driving ABR adoption.
As quality equalizes and formats standardize, differentiation is on speed, throughput, reliability, and scalability.
Siloed deployments will give way to enterprise-wide solutions as video takes first-class citizen status in enterprise networks.
Channel partnerships are crucial, especially through turnkey solutions. Tier II and smaller companies are less likely to do-it-yourself.
As the market shakes out, acquisitions and exits are inevitable. Agile reinvention is key to retaining and growing market share.

Description of Market and Segments

•Enterprise Video Encoders and Transcoders: Frost & Sullivan defines enterprise transcoders as software and/or hardware solutions used by enterprise customers such as education, corporate, medical, government, houses of worship, and sports facilities. This research study does not include end-to-end solutions such as telepresence, lecture capture, and DAM systems that might include some transcoding capabilities.
•This research study is scoped to professional-grade encoders. While there is a growing overlap between low-cost desktop-based encoders and professional encoders, for the purposes of this year’s study, low-cost encoders are not incorporated into this analysis. This scenario will likely change in future editions of the study as lines become further blurred.
•Where the same product is used for both M&E and enterprise applications, only enterprise-specific revenues are counted in this study. Remaining revenues are counted in the M&E video encoders and transcoders market study.

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