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Consumer and Market Insights: Meat Market in Turkey

  • January 2015
  • -
  • Canadean Ltd
  • -
  • 50 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Meat sector. This allows for the rapid identification of key growth opportunities across major Meat categories and their packaging.

Key Findings
- Turkey has large young population base with high disposable income, which is driving retail sales growth.

- Cooked Meats - Counter is forecast to be the fastest growing category during 2013-2018.

- Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Meat product purchase.

- Rigid Plastics is the most used packaging material in Meat products in Turkey.

Synopsis
This report brings together market data to provide a comprehensive brief of the Meat sector in Turkey and allows for the identification of key growth opportunities across major Meat categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Meat market in Turkey.

Reasons To Buy
This overview of the consumer and market dynamics of the Turkey Meat sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Meat Market in Turkey
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Turkey Meat market
- Historical and projected consumption in the Turkey Meat market
- Degree of trade up/down-trade in the Turkey Meat market
- Market volume of Turkey Meat by category
- Historical and project market value of Turkey Meat by category
- Winners and losers in the Turkey Meat market
- Average category level pricing in the Turkey Meat market
- Segment share of the category and change in market share in the Turkey Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Turkey food market
- Leading distribution channels in the Turkey Meat market
- Leading distribution channels by category in the Turkey Meat market

Packaging
- Turkey Meat market by type of packaging
- Turkey Meat market by type of packaging closure/outer
- Turkey Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Turkey Meat market
- Private label performance compare to national brands in the Turkey Meat market
- Leading brands in the Turkey Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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