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Consumer and Market Insights: Meat Market in Greece

  • January 2015
  • -
  • Canadean Ltd
  • -
  • 50 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Greece's Meat sector. This allows for the rapid identification of key growth opportunities across major Meat categories and their packaging.

Key Findings
- Greece's Meat market grew at a moderate rate during 2008-2013. Improved domestic demand is likely to drive sales of packaged Meat products

- Fresh Meat (Counter) is the leading category in terms of both value and volume

- Chilled Raw Packaged Meat - Processed is forecast to grow at a comparatively higher CAGR than other categories

- Pindos, Nikas, Mimikos and Zwan are the leading brands in the Meat market in Greece

- Rigid Plastic Trays will continue to be the most used container type during 2013-2018

Synopsis
This report brings together market data to provide a comprehensive brief of the Meat sector in Greece and allows for the identification of key growth opportunities across major Meat categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Meat market in Greece.

Reasons To Buy
This overview of the consumer and market dynamics of Greece's Meat sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

Table Of Contents

Consumer and Market Insights: Meat Market in Greece
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Greece Meat market
- Historical and projected consumption in the Greece Meat market
- Degree of trade up/down-trade in the Greece Meat market
- Market volume of Greece Meat by category
- Historical and project market value of Greece Meat by category
- Winners and losers in the Greece Meat market
- Average category level pricing in the Greece Meat market
- Segment share of the category and change in market share in the Greece Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greece food market
- Leading distribution channels in the Greece Meat market
- Leading distribution channels by category in the Greece Meat market

Packaging
- Greece Meat market by type of packaging
- Greece Meat market by type of packaging closure/outer
- Greece Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Greece Meat market
- Private label performance compare to national brands in the Greece Meat market
- Leading brands in the Greece Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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