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  4. > Water Distribution and Treatment Market Trends
  5. > Water Soluble Polymers Market by Raw Material, by Type (Polyacrylamide, Guar Gum, Polyvinyl Alcohol, Casein, Gelatin, Others), by Application (Water Treatment, Detergent & Household Products, Petroleum, Others), and by Region - Trends & Forecasts to 2019

Water soluble polymers are majorly used for water treatment, and are also finding acceptance in food processing, paper, enhanced oil & natural gas recovery, surface coating, mineral processing, detergents, textiles, personal care products, pharmaceuticals and petroleum production. The stringent environmental norms & regulations for water treatment and increased demand for crude oil are other factors contributing to the increasing market of water soluble polymers.

Asia-Pacific is the global leader in the consumption of water soluble polymers and this dominance is expected to continue till 2019. China is the key market in the region, consuming more than half of the demand for water soluble polymers, followed by Japan, and India where consumption is growing steadily. Increase in the consumption of water soluble polymers for polyacrylamide, guar gum, polyvinyl alcohol, casein, gelatin and polyacrylic acid have been observed in Asia-Pacific due to continued industrialization and rise in the manufacturing sector of the region. The continuous growth and innovation, along with industry consolidations, are projected to ascertain a bright future for the industry.

Polyacrylamide is one of the major types of water soluble polymers market. It is majorly used in increasing the viscosity of water or to encourage flocculation of particles present in water. It is a synthetic water soluble polymer, thus can be tailored to fit into a broad range of applications. It is also used in enhanced oil recovery, where high viscosity aqueous solutions can be injected to improve the economics of conventional water flooding.

This study estimates the market value for water soluble polymers and projects the same by 2019. As a part of quantitative analysis, the study segments the market by raw material, and types of water soluble polymers at country level with the current market estimation and forecast till 2019. The countries covered in the report are China, Japan, India, Brazil, Germany, the U.K., France, Italy, Spain, Canada, Mexico and the U.S. The segmentation by types includes polyacrylamide, guar gum, polyvinyl alcohol, casein, gelatin, polyacrylic acid and others. The segmentation by raw material includes synthetic, natural and semi-synthetic. Further as a part of qualitative analysis, the research provides a comprehensive review of major market drivers, restraints, opportunities, burning issues, challenges, and key issues in the market. It also includes the company profiling and competitive strategies adopted by different market players, including SNF SAS (France), BASF SE (Germany), The Dow Chemical Company (U.S.), Kuraray Group (Japan) and DuPont (U.S.). Ashland Inc (U.S.), Kemira Oyj (Finland), Arkema S.A. (France), LG Chem. Ltd.(South Korea) and Nitta Gelatin Inc. (Japan).

Table Of Contents

Water Soluble Polymers Market by Raw Material, by Type (Polyacrylamide, Guar Gum, Polyvinyl Alcohol, Casein, Gelatin, Others), by Application (Water Treatment, Detergent and Household Products, Petroleum, Others), and by Region - Trends and Forecasts to 2019
1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 WATER SOLUBLE POLYMERS SCOPE, BY RAW MATERIAL 16
1.3.3 WATER SOLUBLE POLYMERS SCOPE, BY TYPE 16
1.3.4 WATER SOLUBLE POLYMERS SCOPE, BY APPLICATION 16
1.3.5 WATER SOLUBLE POLYMERS SCOPE, BY REGION 16
1.3.6 YEAR CONSIDERED FOR THIS REPORT 17
1.4 CURRENCY 17
1.5 PACKAGE SIZE 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18

2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET BREAKDOWN and DATA TRIANGULATION 22
2.3 MARKET SHARE ESTIMATION 23
2.3.1 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN WATER SOLUBLE POLYMERS MARKET BETWEEN 2014 TO 2019 27
4.2 WATER SOLUBLE POLYMERS MARKET, BY REGION 27
4.3 WATER SOLUBLE POLYMERS MARKET IN ASIA REGION 28
4.4 LEADING COUNTRIES IN THE MARKET, 2013 28
4.5 WATER SOLUBLE POLYMERS MARKET SIZE, BY LEADING COUNTRY, IN TERMS OF GROWTH RATE, 2014—2019 29
4.6 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION: REGIONAL MIX (2013) 29
4.7 LIFE CYCLE ANALYSIS, BY REGION 30

5 MARKET OVERVIEW 31

5.1 INTRODUCTION 32
5.2 MARKET SEGMENTATION 32
5.3 MARKET DYNAMICS 33
5.3.1 DRIVERS 34
5.3.1.1 Increasing demand for water and its treatment 34
5.3.1.2 Stringent environmental regulations for implementation of water treatment techniques 34
5.3.1.3 Increasing demand for crude oil 35
5.3.2 RESTRAINTS 37
5.3.2.1 Environmental concerns and health hazards 37
5.3.3 OPPORTUNITIES 37
5.3.3.1 Increasing demand of water soluble polymers in emerging economies 37
5.3.3.2 Commercial production of bio-based acrylic acid 38
5.3.4 CHALLENGES 38
5.3.4.1 Price fluctuation of water soluble polymers 38
5.3.5 WINNING IMPERATIVE 38
5.3.5.1 Expansion of production facilities in emerging economies 38

6 INDUSTRY TRENDS 40

6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER'S FIVE FORCES ANALYSIS 41
6.3.1 THREAT 0F NEW ENTRANTS 41
6.3.2 THREAT OF SUBSTITUTES 42
6.3.3 BARGAINING POWER OF BUYERS 42
6.3.4 BARGAINING POWER OF SUPPLIERS 42
6.3.5 DEGREE OF COMPETITION 42
6.4 REGULATORY FRAMEWORK 42
6.5 RAW MATERIAL ANALYSIS 43
6.5.1 ACRYLAMIDE 43
6.5.2 GUAR SEEDS 43
6.5.3 VINYL ACETATE 43
6.5.4 MILK 43
6.5.5 COLLAGEN 44
6.5.6 ACRYLIC ACID 44

7 WATER SOLUBLE POLYMERS MARKET, BY RAW MATERIAL TYPE 45

7.1 INTRODUCTION 46
7.2 TYPES OF WATER SOLUBLE POLYMERS RAW MATERIALS 46
7.3 SYNTHETIC WATER SOLUBLE POLYMERS 47
7.4 NATURAL WATER SOLUBLE POLYMERS 48
7.5 SEMI-SYNTHETIC WATER SOLUBLE POLYMERS 49

8 WATER SOLUBLE POLYMERS MARKET, BY TYPE 50

8.1 INTRODUCTION 51
8.2 TYPES OF WATER SOLUBLE POLYMERS 51
8.3 POLYACRYLAMIDE 52
8.4 GUAR GUM 53
8.5 POLYVINYL ALCOHOL 54
8.6 CASEIN 55
8.7 GELATIN 55
8.8 POLYACRYLIC ACID 56
8.9 OTHER WATER SOLUBLE POLYMER 57

9 WATER SOLUBLE POLYMERS MARKET, BY APPLICATION 59

9.1 INTRODUCTION 60
9.1.1 WATER TREATMENT 61
9.1.2 DETERGENT and HOUSEHOLD PRODUCTS 62
9.1.3 PETROLEUM 63
9.1.4 PAPER MAKING 64
9.1.5 OTHERS 65

10 WATER SOLUBLE POLYMERS MARKET, BY REGION 67

10.1 INTRODUCTION 68
10.2 ASIA 69
10.2.1 CHINA 74
10.2.2 JAPAN 77
10.2.3 INDIA 78
10.3 NORTH AMERICA 81
10.3.1 U.S. 85
10.3.2 CANADA 88
10.3.3 MEXICO 90
10.4 EUROPE 92
10.4.1 GERMANY 96
10.4.2 U.K. 98
10.4.3 FRANCE 100
10.4.4 ITALY 102
10.4.5 SPAIN 104
10.5 ROW 106
10.5.1 BRAZIL 110

11 COMPETITIVE LANDSCAPE 112

11.1 OVERVIEW 112
11.2 COMPETITIVE SITUATION and TRENDS 113
11.3 KEY GROWTH STRATEGIES IN THE WATER SOLUBLE POLYMERS MARKET, 2011-2014 114
11.4 EXPANSIONS 114
11.5 NEW PRODUCT LAUNCHES 115
11.6 MERGERS and ACQUISITIONS 116
11.7 AGREEMENT and COLLABORATIONS 116

12 COMPANY PROFILES 118

12.1 INTRODUCTION 118
(Overview, Financials, Products and Services, Strategy, and Developments)*
12.2 SNF SAS 119
12.3 BASF SE 121
12.4 KURARAY GROUP 124
12.5 ASHLAND INC 127
12.6 KEMIRA OYJ 129
12.7 ARKEMA S.A. 131
12.8 E. I. DU PONT DE NEMOURS 132
12.9 LG CHEM LTD. 134
12.10 THE DOW CHEMICAL COMPANY 136
12.11 NITTA GELATIN INC. 138
*Details on overview, financials, product and services, strategy, and developments might not be captured in case of unlisted companies.

13 APPENDIX 140

13.1 DISCUSSION GUIDE 140
13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 144
13.3 AVAILABLE CUSTOMIZATIONS 144
13.4 RELATED REPORTS 145

LIST OF TABLES

TABLE 1 IMPACT OF GLOBAL WATER SOLUBLE POLYMERS MARKET DRIVERS (2014-2019) 34
TABLE 2 DEMAND OF CRUDE OIL, BY REGION, 2009-2013 (‘000 BBL/DAY) 35
TABLE 3 SUPPLY OF CRUDE OIL, BY REGION, 2009-2013 (‘000 BBL/DAY) 36
TABLE 4 IMPACT OF GLOBAL WATER SOLUBLE POLYMERS MARKET RESTRAINTS
(2014-2019) 37
TABLE 5 IMPACT OF GLOBAL WATER SOLUBLE POLYMERS MARKET OPPORTUNITIES 37
TABLE 6 IMPACT OF GLOBAL WATER SOLUBLE POLYMERS MARKET CHALLENGES
(2014-2019) 38
TABLE 7 SYNTHETIC WATER SOLUBLE POLYMERS MARKET SIZE (VOLUME and VALUE),
2012-2019 47
TABLE 8 NATURAL WATER SOLUBLE POLYMERS MARKET SIZE (VOLUME and VALUE),
2012-2019 48
TABLE 9 SEMI-SYNTHETIC WATER SOLUBLE POLYMERS MARKET SIZE (VOLUME and VALUE), 2012-2019 49
TABLE 10 POLYACRYLAMIDE MARKET SIZE (VOLUME and VALUE), 2012-2019 52
TABLE 11 GUAR GUM MARKET SIZE (VOLUME and VALUE), 2012-2019 53
TABLE 12 POLYVINYL ALCOHOL MARKET SIZE (VOLUME and VALUE), 2012-2019 54
TABLE 13 CASEIN MARKET SIZE (VOLUME and VALUE), 2012-2019 55
TABLE 14 GELATIN MARKET SIZE (VOLUME and VALUE), 2012-2019 56
TABLE 15 POLYACRYLIC ACID MARKET SIZE (VOLUME and VALUE), 2012-2019 57
TABLE 16 OTHER WATER SOLUBLE POLYMERS MARKET SIZE (VOLUME and VALUE),
2012-2019 57
TABLE 17 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION, 2012-2019 (KT) 60
TABLE 18 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 61
TABLE 19 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION (VOLUME and VALUE), 2012-2019 62
TABLE 20 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION (VOLUME and VALUE), 2012-2019 63
TABLE 21 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION (VOLUME and VALUE), 2012-2019 64
TABLE 22 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION (VOLUME and VALUE), 2012-2019 65
TABLE 23 WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION (VOLUME and VALUE), 2012-2019 66
TABLE 24 WATER SOLUBLE POLYMERS MARKET SIZE, BY REGION, 2012-2019 (KT) 69
TABLE 25 WATER SOLUBLE POLYMERS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 69
TABLE 26 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 70
TABLE 27 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 71
TABLE 28 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL,
2012-2019 (KT) 72
TABLE 29 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL,
2012-2019 ($MILLION) 72
TABLE 30 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 73
TABLE 31 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 73
TABLE 32 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 74
TABLE 33 ASIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 74
TABLE 34 CHINA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 75
TABLE 35 CHINA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 75
TABLE 36 CHINA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 76
TABLE 37 CHINA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 76
TABLE 38 JAPAN: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 77
TABLE 39 JAPAN: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 77
TABLE 40 JAPAN: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 78
TABLE 41 JAPAN: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 78
TABLE 42 INDIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 79
TABLE 43 INDIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 79
TABLE 44 INDIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 80
TABLE 45 INDIA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 80
TABLE 46 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 81
TABLE 47 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 82
TABLE 48 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL, 2012-2019 (KT) 82
TABLE 49 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL, 2012-2019 ($MILLION) 83
TABLE 50 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 (KT) 83
TABLE 51 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 84
TABLE 52 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION, 2012-2019 (KT) 84
TABLE 53 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 85
TABLE 54 U.S.: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 86
TABLE 55 U.S.: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 86
TABLE 56 U.S.: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 87
TABLE 57 U.S.: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 87
TABLE 58 CANADA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 88
TABLE 59 CANADA: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 88
TABLE 60 CANADA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 89
TABLE 61 CANADA: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 89
TABLE 62 MEXICO: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 90
TABLE 63 MEXICO: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 90
TABLE 64 MEXICO: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 91
TABLE 65 MEXICO: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 91
TABLE 66 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY,
2012-2019 (KT) 92
TABLE 67 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 92
TABLE 68 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL,
2012-2019 (KT) 93
TABLE 69 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL,
2012-2019 ($MILLION) 93
TABLE 70 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 94
TABLE 71 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 94
TABLE 72 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 95
TABLE 73 EUROPE: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 95
TABLE 74 GERMANY: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 96
TABLE 75 GERMANY: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 96
TABLE 76 GERMANY: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 97
TABLE 77 GERMANY: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 97
TABLE 78 U.K.: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 98
TABLE 79 U.K.: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 98
TABLE 80 U.K.: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 99
TABLE 81 U.K.: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 99
TABLE 82 FRANCE: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 100
TABLE 83 FRANCE: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 101
TABLE 84 FRANCE: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 101
TABLE 85 FRANCE: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 102
TABLE 86 ITALY: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 102
TABLE 87 ITALY: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 103
TABLE 88 ITALY: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 103
TABLE 89 ITALY: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 104
TABLE 90 SPAIN: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 104
TABLE 91 SPAIN: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 105
TABLE 92 SPAIN: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 105
TABLE 93 SPAIN: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 106
TABLE 94 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY, 2012-2019 (KT) 106
TABLE 95 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY COUNTRY,
2012-2019 ($MILLION) 107
TABLE 96 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL,
2012-2019 (KT) 107
TABLE 97 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY RAW MATERIAL,
2012-2019 ($MILLION) 107
TABLE 98 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 108
TABLE 99 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 108
TABLE 100 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 109
TABLE 101 ROW: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 109
TABLE 102 BRAZIL: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE, 2012-2019 (KT) 110
TABLE 103 BRAZIL: WATER SOLUBLE POLYMERS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 110
TABLE 104 BRAZIL: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 (KT) 111
TABLE 105 BRAZIL: WATER SOLUBLE POLYMERS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 111
TABLE 106 EXPANSIONS, 2011-2014 114
TABLE 107 NEW PRODUCT LAUNCHES, 2011-2014 115
TABLE 108 MERGERS and ACQUISITIONS, 2011-2014 116
TABLE 109 AGREEMENT and COLLABORATIONS, 2011-2014 116

LIST OF FIGURES

FIGURE 1 WATER SOLUBLE POLYMERS MARKET SEGMENTATION 15
FIGURE 2 WATER SOLUBLE POLYMERS MARKET: RESEARCH DESIGN 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION and REGION 21
FIGURE 6 WATER SOLUBLE POLYMERS MARKET SNAPSHOT (2014 VS. 2019): MARKET FOR PETROLEUM APPLICATION TO GROW AT THE FASTEST RATE 24
FIGURE 7 WATER SOLUBLE MARKET SIZE, BY COUNTRY, 2014 ($MILLION) 25
FIGURE 8 WATER SOLUBLE POLYMERS MARKET SHARE (VOLUME), BY REGION, 2013 25
FIGURE 9 ATTRACTIVE MARKET OPPORTUNITIES IN WATER SOLUBLE POLYMERS MARKET 27
FIGURE 10 GLOBAL WATER SOLUBLE POLYMERS MARKET: STRONG GROWTH EXPECTED BETWEEN 2014 and 2019 27
FIGURE 11 ASIA WATER SOLUBLE POLYMERS MARKET SIZE (VOLUME),
2013-$10,903.44 MILLION 28
FIGURE 12 CHINA and US: THE TOP-2CONTRIBUTORS TO THE GLOBAL WATER SOLUBLE POLYMERS CONSUMPTION IN 2013 28
FIGURE 13 KEY GROWTH COUNTRIES S: THE TOP-5 COUNTRIES TO INVEST FROM 2014-2019 29
FIGURE 14 WATER TREATMENT IS THE DOMINANT CONSUMER OF WATER SOLUBLE POLYMERS FOLLOWED BY DETERGENTS and HOUSEHOLD PRODUCTS IN ASIA 29
FIGURE 15 ASIA MARKET IS IN EXPONENTIAL GROWTH PHASE (2013) 30
FIGURE 16 WATER SOLUBLE POLYMERS MARKET, BY TYPES 32
FIGURE 17 WATER SOLUBLE POLYMERS MARKET, BY APPLICATIONS 33
FIGURE 18 INCREASING DEMAND FROM EMERGING MARKETS IS EXPECTED TO DRIVE THE WATER SOLUBLE POLYMERS' MARKET GROWTH 33
FIGURE 19 CRUDE OIL CONSUMPTION SHARE, BY REGION, 2009-2013 35
FIGURE 20 CRUDE OIL PRODUCTION SHARE, BY REGION, 2009-2013 36
FIGURE 21 OVERVIEW OF WATER SOLUBLE POLYMERS VALUE CHAIN 40
FIGURE 22 PORTER'S FIVE FORCES ANALYSIS OF THE WATER SOLUBLE POLYMERS MARKET 41
FIGURE 23 SYNTHETIC RAW MATERIALS ARE MAJORLY CONSUMED IN 2013 WITH AN EXPECTED CAGR OF 5.73% FROM 2014-2019 46
FIGURE 24 ASIA AT THE FOREFRONT IN TERMS OF CONSUMPTION OF SYNTHETIC WATER SOLUBLE POLYMERS 47
FIGURE 25 ASIA IS THE FASTEST-GROWING MARKET FOR GUAR GUM 48
FIGURE 26 ASIA IS THE BIGGEST andFASTEST-GROWING MARKET FOR SEMI SYNTHETIC WATER SOLUBLE POLYMERS 49
FIGURE 27 POLYACRYLAMIDE ACCOUNTS FOR THE LARGEST MARKET SHARE, WITH A CAGR OF 6.76% BETWEEN 2014 and 2019 51
FIGURE 28 ASIA AT THE FOREFRONT IN TERMS OF CONSUMPTION OF POLYACRYLAMIDE 52
FIGURE 29 ASIA IS FASTEST-GROWING MARKET FOR GUAR GUM 53
FIGURE 30 ASIA IS BIGGEST and FASTEST-GROWING MARKET 54
FIGURE 31 NORTH AMERICA DOMINATES THE CASEIN MARKET 55
FIGURE 32 NORTH AMERICA IS BIGGEST GELATIN MARKET WITH AN ESTIMATED CAGR OF 6.55% BETWEEN 2014 and 2019 56
FIGURE 33 ASIA and EUROPE ARE THE KEY MARKETS FOR POLYACRYLIC ACID 57
FIGURE 34 PETROLEUM TO GROW RAPIDLY IN THE NEXT FIVE YEARS 60
FIGURE 35 ASIA IS THE FASTEST-GROWING MARKET FOR WATER SOLUBLE POLYMERS IN WATER TREATMENT APPLICATION 62
FIGURE 36 ASIA TO LEAD THE CURRENT and FUTURE MARKET 63
FIGURE 37 NORTH AMERICA: THE BIGGEST MARKET FOR WATER SOLUBLE POLYMERS,
2014-2019 64
FIGURE 38 CHINA and U.S. ARE THE TOP 2 PLAYERS 65
FIGURE 39 MINERAL PROCESSING and SURFACE COATING: MAJOR APPLICATIONS IN OTHERS SEGMENT 66
FIGURE 40 ASIA TO REMAIN THE BIGGEST MARKET FOR OTHER APPLICATIONS OF WATER SOLUBLE POLYMERS 66
FIGURE 41 REGIONAL SNAPSHOT-RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOTS 68
FIGURE 42 WATER SOLUBLE POLYMERS MARKET SHARE (VOLUME), BY REGION, 2013 68
FIGURE 43 ASIA: WATER SOLUBLE POLYMERS MARKET SNAPSHOT, CHINA ACCOUNTS FOR THE LARGEST REGIONAL WATER SOLUBLE POLYMERS MARKET 70
FIGURE 44 ASIA: COUNTRY-WISE MARKET SIZE IN WATER TREATMENT, DETERGENT and HOUSEHOLD PRODUCTS, PETROLEUM and PAPER MAKING 71
FIGURE 45 NORTH AMERICA: WATER SOLUBLE POLYMERS MARKET SNAPSHOT, U.S. ACCOUNTED FOR THE LARGEST WATER SOLUBLE POLYMERS MARKET 81
FIGURE 46 WATER TREATMENT APPLICATION DOMINATED THE WATER SOLUBLE POLYMERS MARKET IN U.S. 85
FIGURE 47 COMPANIES ADOPTED EXPANSION AND MARKETING AS THE KEY STRATEGIES IN THE RECENT YEARS 112
FIGURE 48 YEARLY MARKET DEVELOPMENTS MATRIX: MAXIMUM NUMBER OF DEVELOPMENTS IN 2013 113
FIGURE 49 BATTLE FOR MARKET SHARE- EXPANSION and MARKETING ACTIVITIES WERE THE KEY STRATEGY, 2011-2014 114
FIGURE 50 GEOGRAPHY REVENUE MIX OF THE TOP 6 PLAYERS, BY REGION 118
FIGURE 51 SNF SAS: SWOT ANALYSIS 120
FIGURE 52 BASF SE: BUSINESS OVERVIEW 121
FIGURE 53 BASF SE: SWOT ANALYSIS 123
FIGURE 54 KURARAY GROUP: SWOT ANALYSIS 125
FIGURE 55 ASHLAND INC: BUSINESS OVERVIEW 127
FIGURE 56 ASHLAND INC.: SWOT ANALYSIS 128
FIGURE 57 KEMIRA OYJ: BUSINESS OVERVIEW 129
FIGURE 58 KEMIRA OYJ: SWOT ANALYSIS 130
FIGURE 59 ARKEMA S.A.: BUSINESS OVERVIEW 131
FIGURE 60 E.I. DU PONT DE NEMOURS: BUSINESS OVERVIEW 132
FIGURE 61 LG CHEM LTD: BUSINESS OVERVIEW 134
FIGURE 62 THE DOW CHEMICAL COMPANY: BUSINESS OVERVIEW 136
FIGURE 63 NITTA GELATIN INC.: BUSINESS OVERVIEW 138

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