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The Manufacture of Soap and Cleaning Products, Wax and Polishes : This report focuses on the manufacture of soap, cleaning products, wax and polishes in South Africa. This multi-billion rand industry continues to be dominated by large multinational fast-moving consumer goods (FMCG) players, notably Unilever, Reckitt Benckiser, Procter & Gamble, Colgate-Palmolive and Johnson & Johnson. The local small, medium and micro enterprises (SMMEs) which operate in the sector generally manufacture non-branded cleaning agents that are supplied to independent wholesalers and/or to the informal sector.



A Competitive Market : Although cleaning products remain out of reach of a great number of South Africans, personal hygiene products as well as household cleaning agents and polishes are increasingly regarded as essential items by the 21st century South African consumer, and demand from low-income households is steadily rising. As economic conditions worsen however, cash-strapped consumers are increasingly trading down to unbranded products and/or house brands. The range of house brands has become varied and sophisticated, with private labels, notably Woolworths, Pick ’n Pay’s “No Name Brand”, Shoprite’s “Ritebrand” and Checkers’ “Housebrand” evolving into brands in their own right.




Report Coverage:

The Manufacture of Soap and Cleaning Products, Wax and Polishes describes the industry in South Africa, highlights trends locally and globally and discusses the factors influencing the success of the sector. Forty-nine companies are profiled, ranging from speciality chemical manufacturer AECI Ltd and Shield Chemicals (Pty) Ltd to local contract manufacturers Le-Sel Research, Beige Holdings and Prime Product Manufacturing. Also profiled are small manufacturers such as The Soap Factory CC, Acorn Pharmaceuticals (Pty) Ltd, Ecozyme Enzymes CC and Chem-Fresh that employ fewer than 15 people, as well as the market leaders in the different product categories.

Table Of Contents

Manufacture of Soap and Cleaning Products, Wax and Polishes in South Africa 2016
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Value Chain 2
2.2. Geographic Position 4
3. SIZE OF THE INDUSTRY 5
4. STATE OF THE INDUSTRY 13
4.1. Local 13
4.1.1. Corporate Actions 16
4.1.2. Regulations 16
4.1.3. Enterprise Development and Socio-Economic Development Initiatives 18
4.2. Continental 21
4.3. International 23
5. INFLUENCING FACTORS 24
5.1. Economic Environment 24
5.2. Rising Input Costs 25
5.3. Health Concerns 26
5.4. Counterfeit Products 27
5.5. Technology, Research and Development (RandD) and Innovation 27
5.6. Marketing and Advertising 29
5.7. Labour Resources 30
5.8. Environmental Concerns 31
6. COMPETITION 34
6.1. Barriers to Entry 34
7. SWOT ANALYSIS 35
8. OUTLOOK 36
9. INDUSTRY ASSOCIATIONS 37
10. REFERENCES 37
10.1. Publications 37
10.2. Websites 38
APPENDIX 1 40
Industry Standards 40
COMPANY PROFILES 42
A J NORTH (PTY) LTD 42
ACORN PHARMACEUTICALS (PTY) LTD 44
AECI LTD 46
AMKA PRODUCTS (PTY) LTD 52
AVON JUSTINE (PTY) LTD 55
BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 58
BEIGE HOLDINGS LTD 60
BLISS BRANDS (PTY) LTD 63
CANSA (PTY) LTD 65
CAVI BRANDS (PTY) LTD 68
CHEMETALL (PTY) LTD 70
COLGATE-PALMOLIVE (PTY) LTD 72
DYNACHEM (PTY) LTD 76
EBINTER TRADING AND PROJECTS (PTY) LTD 78
ECOLAB (PTY) LTD 79
ECOZYME ENZYMES CC 81
ELEGANT LINE TRADING 237 (PTY) LTD 83
ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 84
ESTEE LAUDER COMPANIES (PTY) LTD 86
HEADBOY INDUSTRIES CC 88
HENKEL SOUTH AFRICA (PTY) LTD 90
HYCHEM (PTY) LTD 93
IMPROCHEM (PTY) LTD 95
JOHNSON AND JOHNSON (PTY) LTD 98
KEMKLEAN (PTY) LTD 102
KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 105
L'OREAL SOUTH AFRICA (PTY) LTD 107
LBN TRADING ANTERPRISE (PTY) LTD 109
LE-SEL RESEARCH (RF) (PTY) LTD 111
LIBSTAR OPERATIONS (PTY) LTD 113
MEDICHEM (PTY) LTD 116
NILFISK-ADVANCE (PTY) LTD 118
PLUSH PROFESSIONAL LEATHER CARE (PTY) LTD 120
PRIME CLEANING SUPPLIERS CC 122
PRIME PRODUCT MANUFACTURING (PTY) LTD 124
PROCTER AND GAMBLE SA (PTY) LTD 126
RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 128
REINOL-JANEK CHEMICALS (PTY) LTD 130
REVLON SOUTH AFRICA (PTY) LTD 132
RITCH CHEM CC 134
S A F I C (PTY) LTD 136
SASOL SOUTH AFRICA (PTY) LTD 139
SC JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 144
SCENT PAC (PTY) LTD 146
SEALED AIR AFRICA (PTY) LTD 148
SHIELD CHEMICALS (PTY) LTD 151
SOAP FACTORY CC (THE) 153
TIGER BRANDS LTD 155
UNILEVER SOUTH AFRICA (PTY) LTD 160

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