1. Market Research
  2. > Beverage
  3. > Alcoholic Drink Market Trends
  4. > The Liquor Industry in South Africa 2016

The Liquor Industry in South Africa 2016

  • July 2016
  • -
  • Who Owns Whom
  • -
  • 203 pages

The Manufacture, Wholesale and Retail of Beverages in South Africa: The South African liquor industry was valued at an estimated R96.5bn in the 2014/2015 financial year. A study commissioned by the Industry Association Responsible for Responsible Alcohol Use published in 2015 found that approximately 90,000 people were directly employed in the industry and more than 500,000 employment opportunities could be directly or indirectly traced back to the production and sale of liquor.


A Nation of Beer Drinkers: South Africa remains a nation of beer drinkers with beer representing 77.7% of all alcohol consumed in 2015 in terms of volume, and 54.6% in terms of value. Beer sales of 3.1 billion litres were worth R52.7bn. These figures exclude the home-brewed sorghum beer manufactured by informal beverage producers and sold at informal and often unlicensed taverns and shebeens, which is estimated to account for two-thirds of all sorghum beer consumed.


Challenging Conditions: Challenging trading conditions in a depressed economy mean that on the whole, per capita consumption of alcohol decreased by 1% between 2014 and 2015. Consumers are under pressure due to high unemployment levels at around 25%, high food inflation, transport and electricity increases and limited growth in income. High debt levels further reduce disposable income, thus affecting sales of alcohol, especially premium brands. For these reasons, manufacturers are turning their attention to the export market in Africa and to the growing market for beer in the emerging economies of China, the Philippines, Thailand and Brazil.



Report Coverage:

The Liquor Industry investigates the manufacture, wholesale and retail of alcoholic beverages, focusing on recent developments and factors influencing the success of the formal sector. The report profiles 35 role players, including market leader SABMiller whose merger with Anheuser-Busch InBev (AB InBev) should be finalised before the end of 2016. Also profiled are the country’s leading spirits and wine producers as well as retailers and distributors of local and imported brands.

Table Of Contents

The Liquor Industry in South Africa 2016
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 19
4.1. Local 19
4.1.1. Corporate Actions 24
4.1.2. Regulations 25
4.1.3. Enterprise Development and Social Economic Development 29
4.2. Continental 30
4.3. International 35
5. INFLUENCING FACTORS 39
5.1. Implications of Amendments to the National Road Traffic Act Regulations 39
5.2. Economic Environment 40
5.3. Branding, Marketing and Advertising 40
5.4. Illegal and illicit liquor 42
5.5. Rising Operating Costs 43
5.6. Labour 44
5.7. Technology, Research and Development (RandD) and Innovation 46
5.8. Cyclicality 48
5.9. Environmental Concerns 48
6. COMPETITION 50
6.1. Barriers to Entry 52
7. SWOT ANALYSIS 53
8. OUTLOOK 54
9. INDUSTRY ASSOCIATIONS 55
10. REFERENCES 56
10.1. Publications 56
10.2. Websites 57
APPENDIX 1 59
Black-Owned Wine Brands 59
APPENDIX 2 60
South African Liquor Brands Owners Association Members (SALBA) 60
COMPANY PROFILES - PRODUCERS/WHOLESALERS OF LIQUOR 61
AFRICAN PRIDE WINES (PTY) LTD 61
BACKSBERG ESTATE CELLARS CC 63
Boland Wingerde Internasionaal Ltd 65
De Waal Wines (Pty) Ltd 67
De Wetshof Estate (Pty) Ltd 69
DGB (Pty) Ltd 71
Diageo South Africa (Pty) Ltd 74
Distell Group Ltd 76
Edward Snell and Company (Pty) Ltd 80
Excelsior Marketing CC 83
Fairview Wines (Pty) Ltd 85
Graham Beck Enterprises (Pty) Ltd 87
Jacques Germanier (Pty) Ltd 90
Kleine Zalze Wines (Pty) Ltd 92
KWV South Africa (Pty) Ltd 94
La Tour International Investments (Pty) Ltd 97
Lanzerac Estate Investments (Pty) Ltd 99
Lusan Premium Wines (Pty) Ltd 101
Morgenster (1711) (Pty) Ltd 103
NCP Alcohols (Pty) Ltd 105
Newshelf 1167 (Pty) Ltd 108
Oranjerivier Wynkelders Co-Operative Ltd 110
P C Kelders (Pty) Ltd 113
Pernod Ricard South Africa (Pty) Ltd 115
Robertson Kooperatiewe Wynmakery Ltd 118
Rustenberg Wines (Pty) Ltd 120
Simonsig Estate (Pty) Ltd 122
South African Breweries (Pty) Ltd (The) 124
Spier Wines (Pty) Ltd 128
Stellenbosch Vineyards (Pty) Ltd 130
Tiger Brands Ltd 132
Van Loveren Vineyards (Pty) Ltd 137
Vergelegen Wines (Pty) Ltd 139
Zandwijk Wines (Pty) Ltd 141
COMPANY PROFILES - RETAILERS 143
Beadica 276 CC 143
Big Daddy's Liquors (Pty) Ltd 145
Diamonds Discount Liquor (Pty) Ltd 147
Liquor City-The Liquor Boys CC 150
Massmart Holdings Ltd 156
Picardi Hotelle (Pty) Ltd 162
Picardi Liquors (Pty) Ltd 164
Pick n Pay Stores Ltd 166
Robinson Liquors (Pty) Ltd 170
Shoprite Holdings Ltd 174
SPAR Group Ltd (The) 180
Woolworths (Pty) Ltd 185
COMPANY PROFILES - DISTRIBUTORS 188
Brandhouse Beverages (Pty) Ltd 188
Cool Wines (Pty) Ltd 190
Really Great Brand Company (Pty) Ltd (The) 192
Vinimark Trading (Pty) Ltd 195
Wines of the World Distributors (Pty) Ltd 198

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Wine Label AWAreness™ Report 2016

Global Wine Label AWAreness™ Report 2016

  • $ 5250
  • Industry report
  • August 2016
  • by Alexander Watson Associates (AWA)

In 2002, AWA published the first study of the global wine label market, identifying volumes and trends in product decoration technologies for wines. AWA Global Wine Label AWAreness™ Report 2016 is the ...

Sparkling Wine: Global Market Intelligence (2011-2020)

Sparkling Wine: Global Market Intelligence (2011-2020)

  • $ 4675
  • Industry report
  • November 2016
  • by Sprout Intelligence

REPORT OBJECTIVES The report “Sparkling Wine: Global Market Intelligence (2011-2020)” provides market intelligence on the different market segments, based on type, distribution channel, and geography. ...

Global Wine Market - Growth, Trends and Forecasts (2016 - 2021)

Global Wine Market - Growth, Trends and Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • October 2016
  • by Mordor Intelligence LLP

Market Insights The global wine market is currently valued at USD 304 billon and is expected to reach at USD   370 billion by 2021, at a 3.4% CAGR.   The wine market is huge, largely dominated by the ...


ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.