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Germany Tourism Report Q2 2016

  • April 2016
  • -
  • Business Monitor International
  • -
  • 29 pages

Includes 3 FREE quarterly updates

BMI View: Germany is home to one of the largest tourism markets in Europe, competing with France,Spain, Italy, Turkey and the UK. While most visitors come from neighbouring or nearby European states,Germany also welcomes large volumes of visitors from major source markets further afield, such as Chinaand the United States, which helps to somewhat lessen the market's vulnerability to regional declines. Weexpect to see slow but steady growth in arrivals to Germany over the forecast period between 2016 and2020, reflecting the maturity of this well-established market as well as efforts to attract visitors from majoremerging markets. We also expect to see continued investment in the already robust hotel sector asdevelopers turn their attention to second-tier cities across the country to take advantage of growthpotential.

Key Updates And Forecasts

- The ongoing migrant crisis in Europe could impact Germany's tourism industry. Scenes of unrest in somecities could deter potential visitors; we are also seeing an extension of border controls betweenneighbouring states such as Denmark and Austria, which will impact regional travel.

- International air travel connections to and from Germany continue to improve. A number of low-costairlines have announced the launch of new or additional flights to German cities, including Aer Lingus,Ryanair and Wizz Air.

- At present, we are forecasting steady annual growth in international arrivals to Germany, with theinbound tourism market forecast to grow by 2.4% annually between 2016 and 2020, leading to a totalarrivals figure of 34.6mn by the end of the forecast period. Europe will continue to dominate arrivals,followed by North American and Asia Pacific states.

Table Of Contents

Germany Tourism Report Q2 2016
BMI Industry View 5
Table: Key Forecasts (Germany 2013-2020) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Germany 2013-2020) 13
Table: Tourism Receipts (Germany 2013-2020) 14
Table: Hotel Accommodation (Germany 2013-2020) 16
Table: Tourist Departures And Consumption (Germany 2013-2020) 17
Industry Risk/Reward Index 18
Table: Western Europe - Tourism Risk/Reward Index 18
Rewards 18
Risks 19
Market Overview 20
Competitive Landscape 23
Domestic Hotels 23
Table: Domestic Hotels 23
International Hotels 25
Table: International Hotels 25
Methodology 26
Industry Forecast Methodology 26
Risk/Reward Index Methodology 27
Table: Weighting Of Indicators 29

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