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  2. > Security Competitive Profiles - BAE Systems : Applied Intelligence

Key Findings

•BAE Systems has seen its revenue drop in recent years as the defence markets in Europe and the United States continue to weaken.
•As a response to instability in the international defence markets, the company has chosen to continue the evolution of its security-centric operations: BAE Applied Intelligence (formally known as Detica).
•The company continues to excel in the supply of cutting-edge cybersecurity, monitoring, and analytics solutions that are marketed to a range of governmental, critical national infrastructure (CNI), and commercial customers.
•BAE also markets itself as a total systems integrator, with the ability to manage complex and large-scale information technology (IT) security and management engagements.
•The company will build upon its capabilities through strategic acquisitions to access new IT and analytics market opportunities, as highlighted by its acquisitions of Norkom and SilverSky in 2011 and 2014, respectively.
•Future development strategies for the firm rest on the diversification of security opportunities outside of the its traditional UK, Europe, and US markets.

Key Corporate Strategies

•Increase BAE’s international business into nontraditional markets.
•Continue to diversify as much as possible but grow its cyber, intelligence, and security businesses alongside its Electronic Systems sector.
•Better derive value from its Platforms & Services business.
•Improve profit generation whilst better supporting core clients’ vital interests.

Table Of Contents

Security Competitive Profiles - BAE Systems : Applied Intelligence
Executive Summary 3
Company Dashboard 5
Markets 12
Technology Assessment 14
Global Analysis 17
Strategic Analysis 19
The Last Word 21
Appendix 24
The Frost and Sullivan Story 26

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