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  5. > Photovoltaics Market By Type (Organic PV, Inorganic PV), Component (Crystalline Silicon PV Cells, Thin Film PV Cells, Modules, Optics, Trackers), Application (Residential, Non-Residential And Utility) & Geography Analysis and Forecasts to 2013-2020

Photovoltaic (PV) systems comprise a well-established renewable energy technology that is particularly suitable for locations with less or no access to grid electricity. PV systems have been successfully deployed across the world for decades in a variety of applications, including power for remote weather stations & telecommunications towers, residential installations, military and defence, and power plants. The various factors contributing to the usage of PV technology in a wide range of applications include their scalability, need for minimum maintenance of systems, and environment-friendly attributes.

The PV market is observed to be one of the fastest growing sectors supported by various government incentives and funding along with, the extensive R&D activities undertaken by the major market players. PV technology is emerging as the major technology for the generation of power in the world; which is evident from its continuous growth in the last decade. Thus, the market players including both public and private entities are actively taking part in the development of the PV market by making investments, expanding their geographic footprint, and enhancing the said technology.

The major players in the PV market are adopting different kinds of strategies in order to achieve successful penetration and a strong position in this market. In the global marketplace, the number of players is observed to be increasing rapidly due to which, it becomes imperative for every market player to gain a competitive edge over the others. The key strategies adopted by the players to compete in the PV market included agreements, contracts & partnerships, and others such as investments, installation of PV systems, exhibition, and certification among others.

The photovoltaics market is expected to grow from $89.52 billion in 2013 to $345.59 billion by 2020, at a CAGR of 18.30% between 2014 and 2020. In terms of geography, APAC is expected to hold the major market share at 53.25% in 2013, followed by Europe at 23.52%. The key driving factor behind this would be the presence of the major players in the region and increasing government support.

The report presents a detailed insight regarding the current photovoltaics industry, and identifies the key trends of various segments of the market along with, providing in-depth quantitative and qualitative information. The report segments the global photovoltaics market on the basis of component, type, application, and geography. Furthermore, it provides the market size forecasts and trend analysis with respect to the market’s time-line. Detailed geographic insights with respect to the major regions such as North America, APAC, Europe and Rest of the World have also been analyzed.

The major players in global photovoltaics market are Kaneka Corporation (Japan), Kyocera Corporation (Japan), Mitsubishi Electric Corporation (Japan), Panasonic Corporation (Japan), Sharp Corporation (Japan), JA Solar Co. Ltd (China), Jinko Solar (China), ReneSola Co. Ltd (China), Suntech Power Holdings Co. Ltd (China), Trina Solar (China), Yingli Green (China), and Canadian Solar (Canada) among others.

The major aspects of the PV market which have been covered in this report include market analysis, market classification, and market landscape.
The market overview and industry analysis, along with market dynamics and additional qualitative analysis (premium insights about the global and Chinese & Japanese PV market) has been detailed in the report. The market classification encompasses the segmentation and sub-segmentation of the said market based on component, type, application, and geography. Lastly, the current market landscape has been analyzed along with, the company profiles of all the key players in the said industry.

Table Of Contents

Photovoltaics Market By Type (Organic PV, Inorganic PV), Component (Crystalline Silicon PV Cells, Thin Film PV Cells, Modules, Optics, Trackers), Application (Residential, Non-Residential And Utility) and Geography Analysis and Forecasts to 2013-2020
1 INTRODUCTION 15

1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 MARKET BY TYPES 17
1.3.3 MARKET BY COMPONENTS 17
1.3.4 MARKET BY APPLICATION 18
1.3.5 GEOGRAPHIC SCOPE 18
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 19
1.6 LIMITATIONS 19
1.7 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20

2.1 FACTOR ANALYSIS 21
2.1.1 INTRODUCTION 21
2.1.2 DEMAND SIDE ANALYSIS 21
2.2 MARKET SIZE ESTIMATION 24
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 27
2.4 MARKET SHARE ESTIMATION 28
2.4.1 KEY DATA FROM SECONDARY SOURCES 28
2.4.2 KEY DATA FROM PRIMARY SOURCES 28
2.4.2.1 Key Industry Insights 29
2.4.3 ASSUMPTIONS 30

3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 35

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE PHOTOVOLTAICS MARKET 35
4.2 PHOTOVOLTAICS MARKET - MAJOR APPLICATIONS 36
4.3 PHOTOVOLTAICS MARKET - BY APPLICATION 36
4.4 CHINA HOLDS THE MAJOR SHARE IN THE PHOTOVOLTAIC MARKET 37
4.5 APAC COMMANDS NEARLY HALF OF THE TOTAL PHOTOVOLTAICS MARKET SHARE 37
4.6 PHOTOVOLTAICS MARKET: THIN FILM PHOTOVOLTAICS MARKET (2014 - 2020) 38
4.7 MAJOR COUNTRIES IN THE PHOTOVOLTAICS MARKET 39
4.8 GLOBAL PHOTOVOLTAICS MARKET, BY TYPE -2020 39
4.9 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 40

5 MARKET INSIGHTS INTO THE CHINESE AND JAPANESE MARKET 42

5.1 APAC PV MARKET, COMPARISON OF THE CHINESE AND JAPANESE MARKET SHARES (2013 AND 2020) 42
5.2 APAC ANNUAL PV INSTALLATION CAPACITY, COMPARISON BETWEEN 2013 AND 2020 42
5.3 COMPARISON OF JAPANESE AND CHINESE PV MARKET GROWTH - BETWEEN 2013 AND 2020 43
5.4 COMPARISON OF JAPANESE AND CHINESE ANNUAL PV INSTALLATION CAPACITY- BETWEEN 2013 AND 2020 43
5.5 QUARTERLY SHIPMENT OF PV MODULES IN JAPAN: QUARTERWISE OVERVIEW IN 2013 44
5.6 CHINA'S IMPORT OF CRYSTALINE SILICON PV: OVERVIEW OF THE PAST THREE YEARS 44

6 MARKET OVERVIEW 45

6.1 INTRODUCTION 46
6.2 EVOLUTION 46
6.3 MARKET SEGMENTATION 47
6.3.1 BY TYPE 47
6.3.2 BY COMPONENT 47
6.3.3 BY APPLICATION 48
6.3.4 BY GEOGRAPHY 48
6.4 MARKET DYNAMICS 49
6.4.1 DRIVERS 49
6.4.1.1 Supportive government policies and initiatives 49
6.4.1.2 Increasing demand for solar systems in residential applications 50
6.4.2 RESTRAINTS 50
6.4.2.1 High cost of installation, storage, and power conversion devices 50
6.4.2.2 Inadequate number of certified installers 51
6.4.3 OPPORTUNITIES 51
6.4.3.1 Decreasing costs of solar systems and energy storage devices 51
6.4.3.2 Increasing prices of fossil fuels 52
6.4.4 CHALLENGE 52
6.4.4.1 Availability of operational land 52
6.5 MARKET OVERVIEW: CHINESE MARKET 53
6.5.1 DRIVERS 53
6.5.1.1 High demand for energy 53
6.5.1.2 Huge volume of export market 53
6.6 MARKET OVERVIEW: JAPANESE MARKET 54
6.6.1 DRIVERS 54
6.6.1.1 Government promotion policy 54
6.6.1.2 Closure of nuclear plants 54

7 INDUSTRY TRENDS 56

7.1 INTRODUCTION 57
7.2 VALUE CHAIN ANALYSIS 57
7.3 PORTER'S FIVE FORCES ANALYSIS 58
7.3.1 BUYER'S BARGAINING POWER 59
7.3.2 THREAT FROM SUBSTITUTES 60
7.3.3 SUPPLIERS BARGAINING POWER 61
7.3.4 THREAT FROM NEW ENTRANTS 62
7.3.5 DEGREE OF COMPETITION 63
7.4 STRATEGIC BENCHMARKING 64
7.4.1 TACTICAL STEPS FOR MARKET GROWTH 64

8 MARKET BY TYPE 65

8.1 INTRODUCTION 66
8.2 ORGANIC PV 67
8.3 INORGANIC PV 68

9 MARKET BY COMPONENT 72

9.1 INTRODUCTION 73
9.2 CELLS 74
9.2.1 CRYSTALLINE SILICON PV CELLS 74
9.2.1.1 Monocrystalline silicon PV cells 74
9.2.1.2 Multicrystalline silicon PV cells 75
9.2.2 THIN FILM PV CELLS 77
9.2.2.1 Amorphous silicon (a-Si) thin film PV cells 79
9.2.2.2 Cadmium telluride (CdTe) thin film PV cells 80
9.2.2.3 UCopper indium (gallium) diselenide (CIS or CIGS) thin film PV cells 81
9.2.2.4 UOther thin film PV cells 81
9.3 OPTICS 93
9.4 TRACKERS 94

10 MARKET BY APPLICATION 96

10.1 INTRODUCTION 97
10.2 RESIDENTIAL APPLICATIONS 97
10.3 NON-RESIDENTIAL APPLICATIONS 98
10.4 UTILITY APPLICATIONS 98
10.4.1 POWER PLANTS APPLICATIONS 98
10.4.2 MILITARY and SPACE APPLICATIONS 98

11 MARKET BY GEOGRAPHY 103

11.1 INTRODUCTION 104
11.2 NORTH AMERICA 107
11.2.1 U.S. 107
11.2.2 CANADA 108
11.2.3 OTHERS 108
11.3 EUROPE 110
11.3.1 U.K. 112
11.3.2 FRANCE 112
11.3.3 GERMANY 112
11.3.4 ITALY 113
11.3.5 OTHERS 113
11.4 ASIA-PACIFIC 116
11.4.1 JAPAN 118
11.4.2 CHINA 118
11.4.3 OTHERS 119
11.5 REST OF WORLD (ROW) 122
11.5.1 MIDDLE EAST and AFRICA 122
11.5.2 LATIN AMERICA 122
11.5.3 OTHERS 123

12 COMPETITIVE LANDSCAPE 126

12.1 OVERVIEW 126
12.2 MARKET SHARE ANALYSIS, PHOTOVOLTAICS MARKET (2013) 127
12.3 COMPETITIVE SITUATION AND TRENDS 130
12.3.1 NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS 131
12.3.2 PARTNERSHIPS, CONTRACT, AGREEMENTS, JOINT VENTURES, AND COLLABORATIONS 132
12.3.3 MERGERS AND ACQUISITIONS 133
12.3.4 EXPANSIONS 133
12.3.5 OTHER DEVELOPMENTS 134

13 COMPANY PROFILES 135 (Overview, Products and Services, Financials, Strategy and Development)*

13.1 INTRODUCTION 135
13.2 JAPANESE PHOTOVOLTAIC PLAYERS 137
13.2.1 KANEKA CORPORATION 137
13.2.2 KYOCERA CORPORATION 140
13.2.3 MITSUBISHI ELECTRIC CORPORATION 143
13.2.4 PANASONIC CORPORATION 147
13.2.5 SHARP CORPORATION 150
13.3 CHINESE PHOTOVOLTAIC PLAYERS 154
13.3.1 JA SOLAR CO. LTD 154
13.3.2 JINKO SOLAR 157
13.3.3 RENESOLA CO. LTD 159
13.3.4 SUNTECH POWER HOLDINGS CO. LTD 162
13.3.5 TRINA SOLAR 165
13.3.6 YINGLI GREEN 168
13.4 OTHER PHOTOVOLTAIC PLAYER 171
13.4.1 CANADIAN SOLAR INC. 171
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.

14 APPENDIX 173

14.1 INSIGHTS OF INDUSTRY EXPERTS 173
14.2 DISCUSSION GUIDE 174
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 176
14.4 AVAILABLE CUSTOMIZATIONS 177
14.5 RELATED REPORTS 178

LIST OF TABLES

TABLE 1 SUPPORTIVE GOVERNMENT POLICIES AND INITIATIVES ARE DRIVING THE PV MARKET 50
TABLE 2 HIGH COST OF PV DEVICES AND SUPPORTIVE SYSTEMS IS THE MAJOR RESTRAINT IN THE PV MARKET 51
TABLE 3 DECLINING PV SYSTEM COSTS ARE CREATING AN OPPORTUNITY IN THE MARKET 52
TABLE 4 AVAILABILITY OF OPERATIVE LAND IS POSING AS A CHALLENGE IN THE PV MARKET 52
TABLE 5 GLOBAL PV MARKET SIZE, 2013-2020 ($BILLION AND MW) 66
TABLE 6 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY VS CUMULATIVE INSTALLATION CAPACITY, 2013-2020 (IN MW) 66
TABLE 7 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY VS CUMULATIVE INSTALLATION CAPACITY, 2013-2020 (YEAR-ON-YEAR GROWTH) 67
TABLE 8 GLOBAL PV MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 68
TABLE 9 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY TYPE,
2013-2020 (IN MW) 69
TABLE 10 ORGANIC PV: GLOBAL PV MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 69
TABLE 11 ORGANIC PV: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY APPLICATION 2013-2020 (IN MW) 70
TABLE 12 INORGANIC PV: GLOBAL PV MARKET, BY APPLICATION, 2013-2020 ($BILLION) 71
TABLE 13 INORGANIC PV: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY APPLICATION, 2013-2020 (IN MW) 71
TABLE 14 GLOBAL PV MARKET SIZE, BY TYPE, 2013-2020 ($BILLION AND MW) 74
TABLE 15 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY TYPE,
2013-2020 (YEAR-ON-YEAR GROWTH) 74
TABLE 16 CELLS: GLOBAL PV MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 75
TABLE 17 CELLS: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY TYPE,
2013-2020 (IN MW) 76
TABLE 18 CRYSTALLINE SILICON: GLOBAL PV MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 77
TABLE 19 CRYSTALLINE SILICON: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY TYPE, 2013-2020 (IN MW) 77
TABLE 20 THIN FILM: GLOBAL PV MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 82
TABLE 21 THIN FILM: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY TYPE,
2013-2020 (IN MW) 83
TABLE 22 CRYSTALLINE SILICON CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($BILLION) 84
TABLE 23 CRYSTALLINE SILICON CELLS: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY GEOGRAPHY, 2013-2020 (IN MW) 84
TABLE 24 THIN FILM CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($BILLION) 85
TABLE 25 THIN FILM CELLS: GLOBAL PV MARKET SIZE, ANNUAL INSTALLATION CAPACITY,
BY GEOGRAPHY, 2013-2020 (IN MW) 86
TABLE 26 OTHER PV CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($BILLION) 87
TABLE 27 OTHER PV CELLS: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY GEOGRAPHY, 2013-2020 (IN MW) 87
TABLE 28 AMORPHOUS SILICON CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($BILLION) 88
TABLE 29 AMORPHOUS SILICON CELLS: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY GEOGRAPHY, 2013-2020 (IN MW) 89
TABLE 30 CDTE CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($BILLION) 90
TABLE 31 CDTE CELLS: GLOBAL PV MARKET, ANNNUAL INSTALLATION CAPACITY,
BY GEOGRAPHY, 2013-2020 (IN MW) 90
TABLE 32 CIS/CIGS CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($BILLION) 91
TABLE 33 CIS/CIGS CELLS: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY GEOGRAPHY, 2013-2020 (IN MW) 92
TABLE 34 OTHER THIN FILM CELLS: GLOBAL PV MARKET SIZE, BY GEOGRAPHY,
2013-2020 ($BILLION) 93
TABLE 35 OTHER THIN FILM CELLS: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY GEOGRAPHY, 2013-2020 (IN MW) 93
TABLE 36 GLOBAL PV MARKET SIZE, BY TYPE, 2013-2020 ($BILLION AND MW) 95
TABLE 37 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY TYPE,
2013-2020 (YEAR-ON-YEAR GROWTH) 95
TABLE 38 GLOBAL PV MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 99
TABLE 39 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY APPLICATION,
2013-2020 (IN MW) 100
TABLE 40 UTILITY: GLOBAL PV MARKET SIZE, BY SUB-APPLICATION, 2013-2020 ($BILLION) 100
TABLE 41 UTILITY: GLOBAL PV MARKET SIZE, ANNUAL INSTALLATION CAPACITY,
BY SUB-APPLICATION, 2013-2020 (IN MW) 101
TABLE 42 UTILITY: GLOBAL PV MARKET SIZE, BY POWER PLANT APPLICATION,
2013-2020 ($BILLION) 101
TABLE 43 UTILITY: GLOBAL PV MAREKT SIZE, BY MILLITARY APPLICATION,
2013-2020 ($BILLION) 102
TABLE 44 UTILITY: GLOBAL PV MARKET, BY OTHER APPLICATION, 2013-2020 ($BILLION) 102
TABLE 45 GLOBAL PV MARKET SIZE, BY GEOGRAPHY, 2013-2020 ($BILLION) 105
TABLE 46 GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY GEOGRAPHY,
2013-2020 (IN MW) 106
TABLE 47 GLOBAL PV MARKET, CUMULATIVE MARKET INSTALLATION CAPACITY,
BY GEOGRAPHY, 2013-2020 (IN MW) 106
TABLE 48 GLOBAL PV MODULES MARKET, AVERAGE SELLING PRICES, BY GEOGRAPHY,
2013-2020 ($/WATT) 107
TABLE 49 NORTH AMERICA: GLOBAL PV MARKET SIZE, BY COUNTRY, 2013-2020 ( $BILLION) 108
TABLE 50 NORTH AMERICA: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
2013-2020 (IN MW) 109
TABLE 51 NORTH AMERICA: GLOBAL PV MARKET SIZE, BY THIN FILM CELLS,
2013-2020 ($BILLION) 110
TABLE 52 NORTH AMERICA: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY THIN FILM CELLS, 2013-2020 (IN MW) 110
TABLE 53 EUROPE: GLOBAL PV MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 114
TABLE 54 EUROPE: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY COUNTRY,
2013-2020 (IN MW) 114
TABLE 55 EUROPE: GLOBAL PV MARKET SIZE, BY THIN FILM CELLS, 2013-2020 ($BILLION) 115
TABLE 56 EUROPE: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY,
BY THIN FILM CELLS, 2013-2020 (IN MW) 116
TABLE 57 APAC: GLOBAL PV MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 119
TABLE 58 APAC: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY COUNTRY,
2013-2020 (IN MW) 120
TABLE 59 APAC: GLOBAL PV MARKET SIZE, BY THIN FILM CELLS, 2013-2020 ($BILLION) 120
TABLE 60 APAC: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY THIN FILM CELLS, 2013-2020 (IN MW) 121
TABLE 61 ROW: GLOBAL PV MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 123
TABLE 62 ROW: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY COUNTRY,
2013-2020 (IN MW) 124
TABLE 63 ROW: GLOBAL PV MARKET SIZE, BY THIN FILM CELLS, 2013-2020 ($BILLION) 125
TABLE 64 ROW: GLOBAL PV MARKET, ANNUAL INSTALLATION CAPACITY, BY THIN FILM CELLS, 2013-2020 (IN MW) 125
TABLE 65 NEW PRODUCT LAUNCHES, 2011-2014 131
TABLE 66 PARTNERSHIPS, CONTRACT, AGREEMENTS , AND JOINT VENTURES 132
TABLE 67 MERGERS AND ACQUISITIONS 133
TABLE 68 EXPANSIONS 133
TABLE 69 OTHER DEVELOPMENTS 134
TABLE 70 MAJOR STRATEGIES ADOPTED BY KANEKA 138
TABLE 71 INORGANIC GROWTH STRATEGIES MAJORLY ADOPTED BY KYOCERA 141
TABLE 72 NEW PRODUCT DEVELOPMENT IS THE MAJOR STRATEGY ADOPTED BY MITSUBISHI 145
TABLE 73 NEW PRODUCT DEVELOPMENT IS MAJOR STRATEGY ADOPTED
BY PANASONIC CORP. 148
TABLE 74 AGREEMENTS AND PARTICIPATION IN EXHIBITION IS MAJOR DEVELOPMENT STRATEGY FOR SHARP CORP. 152
TABLE 75 MAJOR STRATEGIES ADOPTED BY JA SOLAR 155
TABLE 76 AGREEMENTS IS MAJOR DEVELOPMENT STRATEGY ADOPTED BY JINKO SOLAR 158
TABLE 77 AGREEMENTS AND CERTIFICATION IS THE MAJOR DEVELOPMENT STRATEGY ADOPTED BY RENESOLA 160
TABLE 78 INORGANIC GROWTH STRATEGIES MAJORLY ADOPTED BY SUNTECH 163
TABLE 79 AGREEMENTS AND ACQUISITION IS MAJOR DEVELOPMENT STRATEGY FOR
TRINA SOLAR 166
TABLE 80 AGREEMENTS AND CONTRACTS COMPRISE THE MAJOR DEVELOPMENT STRATEGY
FOR YINGLY 169
TABLE 81 AGREEMENTS IS MAJOR DEVELOPMENT STRATEGY ADOPTED BY CANADIAN SOLAR 172

LIST OF FIGURES

FIGURE 1 MARKETS COVERED 16
FIGURE 2 PV MARKET: RESEARCH METHODOLOGY 20
FIGURE 3 INCREASING CO2 LEVELS CAUSING GLOBAL WARMING AND CLIMATE CHANGE 22
FIGURE 4 DECREASING FOSSIL FUEL RESERVES: A REAL CONCERN 23
FIGURE 5 INCREASING ELECTRICITY PRICES: SNAPSHOT OF INCREASE IN AVERAGE ELECTRICITY PRICES PER UNIT IN U.S. BETWEEN 1990 AND 2013 23
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25
FIGURE 8 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, BY DESIGNATION, AND
BY REGION 26
FIGURE 9 MARKET BREAK DOWN AND DATA TRIANGULATION 27
FIGURE 10 PHOTOVOLTAICS MARKET SNAPSHOT (2013 VS 2020): MARKET FOR UTILITY APPLICATION LIKELY TO LEAD THE MARKET BY 2020 31
FIGURE 11 PHOTOVOLTAICS MARKET, BY TYPE, 2014 32
FIGURE 12 GLOBAL PHOTOVOLTAICS MARKET SHARE, BY REGION - 2014 33
FIGURE 13 GLOBAL PV APPLICATION MARKET 34
FIGURE 14 GLOBAL PV TYPE MARKET 34
FIGURE 15 GROWING GOVERNMENT SUPPORT IS MAJORLY DRIVING THE PV MARKET 35
FIGURE 16 UTILITY TO GROW AT THE FASTEST RATE AMONG OTHER APPLICATIONS IN THE PHOTOVOLTAICS MARKET 36
FIGURE 17 UTILITY APPLICATION CAPTURED THE MAJOR SHARE IN THE PHOTOVOLTAICS MARKET 36
FIGURE 18 CHINA IS THE LARGEST SHARE HOLDER IN THE PHOTOVOLTAICS MARKET 37
FIGURE 19 APAC HOLDS THE LION'S SHARE IN THE OVERALL PHOTOVOLTAICS MARKET 37
FIGURE 20 APAC TO HOLD THE MAJOR SHARE IN THE THIN FILM PHOTOVOLTAICS MARKET DURING THE FORECAST PERIOD 38
FIGURE 21 CHINA OCCUPIES THE MAJOR SHARE OF THE MARKET - JAPAN IS EXPECTED TO GROW AT THE HIGEST GROWTH RATE 39
FIGURE 22 INORGANIC PHOTOVOLTAICS TYPE HOLDS THE MAJOR SHARE OF THE PHOTOVOLTAICS MARKET 39
FIGURE 23 EUROPE MARKET ENTERS MATURITY STAGE - LIFE CYCLE ANALYSIS,
BY GEOGRAPHIC REGION 40
FIGURE 24 PV MARKET: EVOLUTION 46
FIGURE 25 BY TYPE 47
FIGURE 26 BY COMPONENT 47
FIGURE 27 BY APPLICATION 48
FIGURE 28 BY GEOGRAPHY 48
FIGURE 29 GOVERNMENT SUPPORT FOR SOALR SYSTEM INSTALLATIONS IS DRIVING THE PV MARKET 49
FIGURE 30 DRIVERS FOR THE JAPANESE PV MARKET 54
FIGURE 31 PV MARKET: VALUE CHAIN ANALYSIS 57
FIGURE 32 PORTERS FIVE FORCES ANALYSIS: PV MARKET 58
FIGURE 33 BUYERS' BARGAINING POWER: PV MARKET, 2014 59
FIGURE 34 THREAT FROM SUBSITUTES: PV MARKET, 2014 60
FIGURE 35 SUPPLIERS BARGAINING POWER: PV MARKET, 2014 61
FIGURE 36 THREAT FROM NEW ENTRANTS: PV MARKET, 2014 62
FIGURE 37 DEGREE OF COMPETITION: PV MARKET, 2014 63
FIGURE 38 STRATEGIC BENCHMARKING: COMPANIES IN THE PV MARKET ARE SETTING BENCHMARKS BY SIGNING AND ENTERING INTO CONTRACTS, AGREEMENTS, AND JOINT VENTURES 64
FIGURE 39 PV MARKET, BY TYPE 67
FIGURE 40 INORGANIC PV IS EXPECTED TO HOLD THE MAJOR MARKET SAHRE TILL 2020 68
FIGURE 41 UTILITY APPLICATION LIKELY TO DOMINATE THE ORGANIC PV MARKET DURING THE FORECAST PERIOD 69
FIGURE 42 UTILITY APPLICATION LIKELY TO DOMINATE THE INORGANIC PV MARKET DURING THE FORECAST PERIOD 70
FIGURE 43 MARKET BY COMPONENT 73
FIGURE 44 THIN FILM PV CELL IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN
2014 AND 2020 75
FIGURE 45 MULTICRYSTALLINE SILICON PV CELL TO HOLD THE MAJOR MARKET SHARE 76
FIGURE 46 TYPES OF THIN FILM PV MODULES 78
FIGURE 47 DRO FOR AMORPHOUS SILICON (A-SI) THIN FILM PV CELLS 79
FIGURE 48 DRO FOR CADMIUM TELLURIDE (CDTE) THIN FILM PV CELLS 80
FIGURE 49 DRO FOR UCOPPER INDIUM (GALLIUM) DISELENIDE (CIS OR CIGS)
THIN FILM PV CELLS 81
FIGURE 50 AMORPHOUS SILICON IS EXPECTED TO DOMINATE THIN FILM PV MARKET DURING THE FORECAST PERIOD 82
FIGURE 51 APAC IS EXPECTED TO LEAD CRYSTALLINE SILICON CELL PV MARKET DURING THE FORECAST PERIOD 83
FIGURE 52 APAC IS EXPECTED TO LEAD THIN FILM CELL PV MARKET DURING THE FORECAST PERIOD 85
FIGURE 53 APAC IS EXPECTED TO LEAD THE OTHER PV CELL MARKET DURING THE FORECAST PERIOD 86
FIGURE 54 APAC IS EXPECTED TO LEAD THE AMORPHOUS SILICON CELLS MARKET DURING THE FORECAST PERIOD 88
FIGURE 55 APAC IS EXPECTED TO LEAD CDTE CELLS MARKET DURING THE FORECAST PERIOD 89
FIGURE 56 APAC IS EXPECTED TO LEAD THE CIS/CIGS CELLS MARKET DURING THE FORECAST PERIOD 91
FIGURE 57 APAC IS EXPECTED TO LEAD THE OTHER THIN FILM CELLS MARKET DURING THE FORECAST PERIOD 92
FIGURE 58 CLASSIFICATION OF SOLAR TRACKERS 94
FIGURE 59 PV MARKET, BY APPLICATION 97
FIGURE 60 UTILITY APPLICATION IS EXPECTED TO HOLD THE MAJOR MARKET SHARE TILL 2020 99
FIGURE 61 POWER PLANT APPLICATION IS EXPECTED TO GROW AT THE HIGHEST RATE BETWEEN 2014 AND 2020 100
FIGURE 62 PV MAKET, BY GEOGRAPHY 104
FIGURE 63 PV MARKET: GEOGRAPHIC SNAPSHOT (2013) 104
FIGURE 64 APAC LIKELY TO HOLD THE MAJOR MARKET SHARE AMONG OTHER REGIONS 105
FIGURE 65 U.S. LIKELY TO COMMAND THE MAJOR MARKET SHARE TILL 2020 108
FIGURE 66 CIS/CIGS IS EXPECTED TO GROW AT THE HIGHEST RATE IN NORTH AMERICA 109
FIGURE 67 EUROPEAN PV MARKET: OVERVIEW 2013 111
FIGURE 68 GERMANY LIKELY TO ACCOUNT FOR THE MAJOR PV MARKET SHARE IN EUROPE 113
FIGURE 69 AMORPHOUS SILICON IS EXPECTED TO HOLD THE MAJOR MARKET SHARE IN EUROPE 115
FIGURE 70 APAC PV MARKET: OVERVIEW 117
FIGURE 71 CHINA LIKELY TO DOMINATE THE PV MARKET TILL 2020 119
FIGURE 72 CIS/CIGS IS EXPECTED TO GROW AT THE HIGHEST RATE IN APAC 120
FIGURE 73 LATIN AMERICA IS EXPECTED TO GROW AT HIGHEST RATE BETWEEN
2014 AND 2020 123
FIGURE 74 CIS/CIGS IS EXPECTED TO GROW AT THE HIGHEST RATE IN ROW 124
FIGURE 75 COMPANIES ADOPTED AGREEMENTS AND CONTRACTS AS THE KEY GROWTH STRATEGY (2012-2014) 126
FIGURE 76 JINKO SOLAR REGISTERED THE HIGHEST GROWTH RATE, FOLLOWED
BY YINGLI SOLAR BETWEEN 2011 AND 2013 127
FIGURE 77 PHOTOVOLTAICS MARKET SHARE, BY KEY PLAYER, 2014 128
FIGURE 78 MARKET EVOLUTION FRAMEWORK- INCREASING NUMBER OF AGREEMENTS AND CONTRACTS HAS FUELED GROWTH AND INNOVATION 130
FIGURE 79 BATTLE FOR MARKET SHARE: PARTNERSHIPS, CONTRACT AGREEMENTS, JOINT VENTURES, AND COLLABORATIONS WAS THE KEY STRATEGY 131
FIGURE 80 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 135
FIGURE 81 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2011-2013): JINKO SOLAR LEADS WITH THE HIGHEST CAGR RELATED REVENUE GROWTH FOR THE PAST 3 YEARS 136
FIGURE 82 KANEKA CORPORATION: COMPANY SANPSHOT 137
FIGURE 83 KYOCERA CORPORATION: COMPANY SNAPSHOT 140
FIGURE 84 MITSUBISHI ELECTRIC CORPORATION: COMPANY SNAPSHOT 143
FIGURE 85 MITSUBISHI ELECTRIC CORPORATION: SWOT ANALYSIS 146
FIGURE 86 PANASONIC CORPORATION: COMPANY SNAPSHOT 147
FIGURE 87 PANASONIC CORPORATION: SWOT ANALYSIS 149
FIGURE 88 SHARP CORPORATION: COMPANY SNAPSHOT 150
FIGURE 89 SHARP CORPORATION: SWOT ANALYSIS 153
FIGURE 90 JA SOLAR CO. LTD: BUSINESS OVERVIEW 154
FIGURE 91 JINKO SOLAR: COMPANY SNAPSHOT 157
FIGURE 92 RENESOLA CO. LTD: COMPANY SNAPSHOT 159
FIGURE 93 SUNTECH POWER HOLDINGS CO. LTD: COMPANY SNAPSHOT 162
FIGURE 94 TRINA SOLAR: COMPANY SNAPSHOT 165
FIGURE 95 TRINA SOLAR LTD. : SWOT ANALYSIS 167
FIGURE 96 YINGLI GREEN: COMPANY SNAPSHOT 168
FIGURE 97 YINGLI GREEN ENERGY HOLDING CO., LTD.: SWOT ANALYSIS 170
FIGURE 98 CANADIAN SOLAR: BUSINESS OVERVIEW 171

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