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Nigeria- a rising star of B2C E-Commerce in Africa
Though lagging behind other regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the rise of mobile.
Along with South Africa, Nigeria is among the continent’s leaders in online retail development. While South Africa has been an important emerging market for years, Nigeria is the new rising star. As the region's most populous country, Nigeria has already surpassed South Africa in size of economy and tops all other countries by number of Internet users and mobile phone owners. Online merchants Jumia and Konga are among the country’s most popular websites. While Jumia has already expanded beyond Nigeria to other markets in the region, both companies have received substantial investment to fortify their positions in the domestic market, Furthermore, the launch of PayPal in Nigeria in 2014 is expected to draw more international competition.
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