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Nigeria B2C E-Commerce Market 2015

  • February 2015
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 43 pages

Nigeria- a rising star of B2C E-Commerce in Africa

Though lagging behind other regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the rise of mobile.

Along with South Africa, Nigeria is among the continent’s leaders in online retail development. While South Africa has been an important emerging market for years, Nigeria is the new rising star. As the region's most populous country, Nigeria has already surpassed South Africa in size of economy and tops all other countries by number of Internet users and mobile phone owners. Online merchants Jumia and Konga are among the country’s most popular websites. While Jumia has already expanded beyond Nigeria to other markets in the region, both companies have received substantial investment to fortify their positions in the domestic market, Furthermore, the launch of PayPal in Nigeria in 2014 is expected to draw more international competition.

Table Of Contents

Nigeria B2C E-Commerce Market 2015
1. Management Summary

2. Regional and International Comparisons
• Breakdown of B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2013 and 2018f
• Online Shopper Penetration, by Region, in % of Internet Users, incl. Middle East and Africa, 2013 - 2018f
• Share of Consumers who Prefer to Shop Online, in % of Consumers who Connect to the Internet at Least Once a Week, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Leading Online Activities, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Product Categories Purchased Online, in % of Online Shoppers, by Selected Countries, incl. South Africa and Nigeria, July 2014
• Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once, by Selected Countries, incl. South Africa and Nigeria, July 2014
• B2C E-Commerce Sales, in USD billion, 2013 and 2018
• Online Shopper Penetration, in % of Respondents, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013
• Share of Respondents who Do Not Shop Online Because of Concerns about Safety of Online Payment Transactions, by Egypt, Kenya, Morocco, Nigeria and South Africa, in %, 2013
• Share of Respondents Who Shopped or Intend to Shop via Mobile Phones, in %, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013
• Number of Internet Users, by Egypt, Nigeria and South Africa, in millions, 2013 - 2018f
• Internet Penetration, by Selected Countries, in % of Population, 2013
• Mobile Phone Users, in millions, and Penetration, in % of Population, by Egypt, Nigeria and South Africa, 2013 - 2018f
• Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Egypt, Nigeria and South Africa, 2013 - 2018f
• Payment Card Penetration per 100 Inhabitants, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013

3. Overview
• B2C E-Commerce Overview and International Comparisons, January 2015

4. Trends
• Share of Mobile Shoppers on Total Online Shoppers, in %, June 2014

5. Sales
• E-Commerce Sales, in USD million, 2012 and 2014e
• B2C E-Commerce Sales, in NGN billion, 2010-2012

6. Users and Shoppers
• Internet Penetration, in % of Individuals, 2009 - 2013
• Number of Internet Users, in millions, 2013 - 2018f

7. Products
• Breakdown of Product Categories Most Purchased Online, in % of Online Shoppers, June 2014

8. Payment
• Number and Value of Mobile Payment Transactions, in thousands and in NGN billion, 2012, 2013, and January-October 2014
• Number and Value of Internet Payment Transactions, in thousands and in NGN billion, 2012, 2013, and January-October 2014

9. Delivery
• Breakdown of Preferred Delivery Options, in % of Online Shoppers, June 2014

10. Players
• B2C E-Commerce Players Overview, January 2015
• Breakdown of the Most Popular E-Commerce Websites, in % of Online Shoppers, June 2014
• Breakdown of Factors Influencing the Choice of Favorite Online Stores, in % of Online Shoppers, June 2014

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