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North Africa B2C E-Commerce Market 2015

  • February 2015
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 57 pages

Infrastructure for B2C E-Commerce Improves in North Africa

Though lagging behind other regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the rise of mobile.

Morocco and Egypt are Africa’s most advanced markets in Internet penetration, which reached more than half of the population in these countries, as of 2014. Online shopper penetration stood at below 10% in these countries, though especially in Morocco, the number of users buying over the Internet has grown significantly. In Egypt, Facebook plays a significant role in online shopping. This social network not only generates traffic for online merchants such as Souq.com and Jumia, but is also regarded by online shoppers as a website for direct placement of orders.

While Tunisia also ranks high in Africa by Internet penetration and around seven hundred E-Commerce websites are already active in Tunisia, in Algeria the infrastructure development for E-Commerce is just beginning, though the past years saw a major push forward as 3G Internet networks were rolled out.

Table Of Contents

North Africa B2C E-Commerce Market 2015
1. Management Summary

2. Regional
• Breakdown of B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2013 and 2018f
• Online Shopper Penetration, by Region, in % of Internet Users, incl. Middle East and Africa, 2013 - 2018f
• B2C E-Commerce Sales, in USD billion, 2013 and 2018
• Online Shopper Penetration, in % of Respondents, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013
• Share of Respondents who Do Not Shop Online Because of Concerns about Safety of Online Payment Transactions, by Egypt, Kenya, Morocco, Nigeria and South Africa, in %, 2013
• Share of Respondents Who Shopped or Intend to Shop via Mobile Phones, in %, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013
• Number of Internet Users, by Egypt, Nigeria and South Africa, in millions, 2013 - 2018f
• Internet Penetration, by Selected Countries, in % of Population, 2013
• Mobile Phone Users, in millions, and Penetration, in % of Population, by Egypt, Nigeria and South Africa, 2013 - 2018f
• Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Egypt, Nigeria and South Africa, 2013 - 2018f
• Payment Card Penetration per 100 Inhabitants, by Egypt, Kenya, Morocco, Nigeria and South Africa, 2013

3. Egypt
• B2C E-Commerce Overview, incl. Sales, and International Comparisons, February 2015
• Share of Mobile Internet Users on Total Internet Users, in %, Q3 2013 - Q3 2014
• Share of Online Shoppers Purchasing from Foreign Online Shops, in %, 2013
• Share of Mobile Internet Users Comparing Prices and Product Reviews Online while Being in Store, by Total Mobile Phone Users and Smartphone Users, September 2014
• Share of B2C E-Commerce on Total Retail Sales, in %, 2013
• Internet Penetration, in % of Individuals, 2009 - 2013
• Number of Internet Users, in millions, and in % Penetration, Q3 2013 - Q3 2014
• Number of Internet Users, in millions, 2013 - 2018f
• Online Shopper Penetration on Internet Users, in %, 2014e
• Product Categories Purchased Online, in %, 2014e
• B2C E-Commerce Players Overview, February 2015

4. Morocco
• B2C E-Commerce Overview and International Comparisons, February 2015
• Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via Mobile Phone, in %, November 2014
• Breakdown Online Shopping Destination, in % of Online Shoppers, by Moroccan Websites and Foreign Websites, 2013
• Value and Number of B2C E-Commerce Transactions Made with Bank Cards Issued in Morocco, in MAD million and in millions, 2011 - 2014
• Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 and 2013
• Internet Penetration, by Age Group, in % of Individuals, 2013
• Internet Penetration on Households, by Technology, in %, 2011, 2012 and 2013
• Online Shopper Penetration, in % of Internet Users, 2011 - 2013
• Number of Online Shoppers, in thousands, by Shopped Once, More than Once, and Total, 2011, 2012 and 2013
• Barriers to Online Purchase, in % of Internet Users Who Have not Purchased Online in the Previous 12 Months, May 2013

5. Tunisia
• B2C E-Commerce Overview and International Comparisons, February 2015
• Internet Penetration, in % of Individuals, 2009 - 2013
• Number of Internet Users, in millions and in % of Total Population, 2009 - 2013
• Type of Internet Access Used, in % of Internet Users, August 2014
• Value and Number of B2C E-Commerce Transactions Made with Bank Cards Issued in Morocco, in TND million and in millions, 2011 - 2013 and January - September 2014
• Number of E-Commerce Websites and E-Commerce Sales, in TND million, 2013

6. Algeria
• B2C E-Commerce Overview and International Comparisons, February 2015
• Internet Penetration, in % of Individuals, 2009 - 2013

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