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Infrastructure for B2C E-Commerce Improves in North Africa
Though lagging behind other regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the rise of mobile.
Morocco and Egypt are Africa’s most advanced markets in Internet penetration, which reached more than half of the population in these countries, as of 2014. Online shopper penetration stood at below 10% in these countries, though especially in Morocco, the number of users buying over the Internet has grown significantly. In Egypt, Facebook plays a significant role in online shopping. This social network not only generates traffic for online merchants such as Souq.com and Jumia, but is also regarded by online shoppers as a website for direct placement of orders.
While Tunisia also ranks high in Africa by Internet penetration and around seven hundred E-Commerce websites are already active in Tunisia, in Algeria the infrastructure development for E-Commerce is just beginning, though the past years saw a major push forward as 3G Internet networks were rolled out.
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