Table of Contents
The Spanish alcoholic drinks industry continued to record negative total volume growth in 2013. RTDs was the strongest growing category thanks to the strong performance registered in wine-based RTDs. Spirits was the category to see the most important changes, with rising demand for gin eroding the value shares to traditional favourites whiskies and rum. The increase levied in excise tax on spirits during September 2012 also had a negative effect on volume growth in spirits during 2013.
Euromonitor International's Alcoholic Drinks in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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