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Mondelez France SAS in Packaged Food (France)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

After an appreciable progression in 2015, Mondelez France should not rest on its laurels but instead run several strategies in parallel in the short term. It is expected to capitalise on a co-branding strategy involving LU and various other brands such as Milka and Côtes d’Or in order to recover within chocolate confectionery – a category in which it lost ground in 2014 and 2015 – and forge ahead in biscuits and snack bars. It particularly wishes to invest in cookies, as the per capita...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
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Table Of Contents

Mondelez France SAS in Packaged Food (France)
Euromonitor International
January 2016


Strategic Direction
Key Facts
Summary 1 Mondelez France SAS: Key Facts
Summary 2 Mondelez France SAS: Operational Indicators
Competitive Positioning
Summary 3 Mondelez France SAS: Competitive Position 2015

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