Table of Contents
Although the worst is over, sales of ready meals are slow in improving in 2014. At first sight, this is logical: The epicentre of the horsemeat scandal that started in 2013 was in ready meals, more precisely in frozen ready meals, which dropped by 10% in current value terms in 2013 and still recedes by 5% in 2014. However, ready meals is also facing other issues such as the cannibalisation between its categories (frozen pizza Vs chilled pizza, for instance) and mainly the sudden slowdown of its...
Euromonitor International's Ready Meals in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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