Table of Contents
Consumer electronics continued to decline in 2013 in both volume and current value terms due to the category being mature. Computers, digital TVs and even smartphones performed weakly in 2013. In particular, digital TVs and smartphones recorded a decline in volume terms in 2013 for the first time since their introduction. Other categories within digital electronics continued to be affected by the performance of smartphones, also leading to weak performances.
Euromonitor International's Consumer Electronics in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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