Table of Contents
Hipp will continue to focus on the premium segment of baby food and baby care products in Germany through its main brand Hipp, which is seen by many parents as the gold standard in the category. It is also present in the economy segment through its second, considerably smaller brand, Bebivita. The problem in Germany of a stagnant birth rate at a very low level will be addressed by increasing involvement in markets abroad, as well as the development of new target groups in the home market; for...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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