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Coffee in Guatemala

  • February 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

Summary

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Coffee recorded current retail value sales of GTQ1.9 billion in 2016 and is the strongest hot drinks category in Guatemala, with products in this area being drunk by all types of consumers and throughout the country. However, instant coffee tends to be more popular among lower income consumers, while better quality and more expensive coffee is more popular among upper income consumers. Sales are expected to be driven by consumers’ desire to drink coffee on a daily basis, usually in the morning a...

Euromonitor International’s Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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