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High growth is the hallmark of emerging economies. This report identifies the most successful strategies for health and wellness companies wishing to operate in these markets, which, owing to the rapidly increasing incidence of chronic disease, are not so different from developed markets in terms of consumer concerns. For HW players to succeed, however, in-depth local knowledge is vital. This report follows on from Corporate Strategies in Health And Wellness – Focus: Developed Markets.

Euromonitor International's Corporate Strategies in Health and Wellness: Part 2 – Focus – Emerging Markets global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Corporate Strategies in Health and Wellness: Part 2 - Focus - Emerging Markets
Corporate Strategies in Health and Wellness: Part 2 - Focus - Emerging Markets

January 2015
Introduction
Overview
overview
Competitive E nvironment
Competitive Environment
Wellness Strategies
Opportunities in Emerging Markets
Outlook
Appendix

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