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Ice Cream in Italy, Euromonitor International

  • January 2015
  • -
  • Euromonitor International
  • -
  • 70 pages

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Ice cream declined marginally in retail volume during 2014. Sales of ice cream were negatively affected by the adverse weather conditions prevailed in Italy during summer 2014, especially during July and August, when the bulk of ice cream sales are made in Italy. The poor weather conditions during the year combined with the influence effects of the prolonged economic crisis which continues to exert a strong negative influence over consumption levels generally, preventing a genuine recovery in...

Euromonitor International's Ice Cream in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Ice Cream

ref:plp2015

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