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Pasta in Italy, Euromonitor International

  • December 2014
  • -
  • Euromonitor International
  • -
  • 67 pages

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Due to the economic crisis, which has been reshuffling the Italian food market increasingly in recent years, pasta has been facing turmoil mainly in terms of value and volume, given that the product per se is mature and does not allow major product innovations in the short term. Customers have been looking for ways to save money in the past years, and pasta was the perfect match between low cost and nutritional values, thus allowing tremendous growth among private label for all retailers that...

Euromonitor International's Pasta in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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