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Southwest Airlines Co in Travel (World)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 29 pages

Underpinned by lower fuel prices and enhanced load factors, Southwest achieved an outstanding performance between 2013 and 2015. This coupled with the completion of the AirTran merger and its international debut are taking the low cost carrier to new heights. It is up to Southwest now to sustain sales and maintain the good momentum in 2016 and beyond.

Euromonitor International’s Southwest Airlines Co in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Southwest Airlines Co in Travel (World)
Southwest Airlines Co in Travel (World)
Euromonitor International
November 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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