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Consumer and Market Insights: Dairy Market in Austria

  • January 2015
  • -
  • Canadean Ltd
  • -
  • 59 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Austria's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- Austria's Dairy market will register higher growth in volume terms during 2014-2019 compared to 2009-2014 Increased health concerns and desire to have quality products remains major growth drivers in Dairy market in Austria.

- While Milk is the largest category in terms of volume in the Dairy market including on-trade consumption, Cheese is the highest value category in Austrian Dairy market.

- Soymilk and Soydrinks is forecast to be the fastest growing category during 2014-2019.

- Schärdinger, SalzburgMilch, Danone and Alpro are the leading brands in the Dairy Foods market in Austria

- Tub made up of Rigid Plastics will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Austria. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Austria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Dairy Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Dairy Food market
- Historical and projected consumption in the Austria Dairy Food market
- Degree of trade up/down-trade in the Austria Dairy Food market
- Market volume of Austria Dairy Food by category
- Historical and project market value of Austria Dairy Food by category
- Winners and losers in the Austria Dairy Food market
- Average category level pricing in the Austria Dairy Food market
- Segment share of the category and change in market share in the Austria Dairy Food market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Dairy Food market
- Leading distribution channels by category in the Austria Dairy Food market

Packaging
- Austria Dairy Food market by type of packaging
- Austria Dairy Food market by type of packaging closure/outer
- Austria Dairy Food market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Dairy Food market
- Private label performance compare to national brands in the Austria Dairy Food market
- Leading brands in the Austria Dairy Food market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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