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Consumer and Market Insights: Dairy Market in Greece

  • January 2015
  • -
  • GlobalData
  • -
  • 62 pages

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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Greece's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- Greece's Dairy market will register higher growth in sales during 2014-2019 compared to 2009-2014 in US$ terms. Rising GDP per capita and increased health concerns will influence growth of Dairy market in Greece.

- Cheese is the largest category in terms of both value and volume in the Dairy market including on-trade consumption.

- Cheese is forecast to be the fastest growing category during 2014-2019.

- Makedoniko, Delta, Fage and Becel are the leading brands in the Dairy Foods market in Greece

- Carton will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Greece. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Greece allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

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