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Consumer and Market Insights: Dairy Market in New Zealand

  • January 2015
  • -
  • Canadean Ltd
  • -
  • 59 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of New Zealand's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy categories and their packaging.

Key Findings
- New Zealand's Dairy market will register sluggish growth in sales during 2014-2019 compared to 2009-2014 in US$ terms.

- Milk is the largest category in terms of both value and volume in the Dairy market including on-trade consumption.

- Soymilk and Soydrinks is forecast to be the fastest growing category during 2014-2019.

- Anchor, Mainland and Meadow Fresh are some of the leading brands in the Dairy market in New Zealand

- Rigid Plastics Bottles will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in New Zealand. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Dairy Market in New Zealand
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the New Zealand Dairy Food market
- Historical and projected consumption in the New Zealand Dairy Food market
- Degree of trade up/down-trade in the New Zealand Dairy Food market
- Market volume of New Zealand Dairy Food by category
- Historical and project market value of New Zealand Dairy Food by category
- Winners and losers in the New Zealand Dairy Food market
- Average category level pricing in the New Zealand Dairy Food market
- Segment share of the category and change in market share in the New Zealand Dairy Food market

Retail Landscape and Key Distribution Channels
- Leading retailers in the New Zealand food market
- Leading distribution channels in the New Zealand Dairy Food market
- Leading distribution channels by category in the New Zealand Dairy Food market

Packaging
- New Zealand Dairy Food market by type of packaging
- New Zealand Dairy Food market by type of packaging closure/outer
- New Zealand Dairy Food market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the New Zealand Dairy Food market
- Private label performance compare to national brands in the New Zealand Dairy Food market
- Leading brands in the New Zealand Dairy Food market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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