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Consumer and Market Insights: Dairy Market in Portugal

  • January 2015
  • -
  • Canadean Ltd
  • -
  • 60 pages

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Portugal's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- The Portuguese Dairy market is forecast to register slow growth in sales during 2014-2019. Rising health concerns and high proportion of older consumers will continue to drive growth in Dairy market in Portugal.

- Cheese is the largest category in terms of value and Milk is the largest category in terms of volume in the Dairy market including on-trade consumption.

- Soymilk and Soydrinks is forecast to be the fastest growing category during 2014-2019.

- Limiano, Danone, Mimosa, Alpro and Boca Doce are the leading brands in the Dairy Foods market in Portugal

- Paper and Board Carton will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Portugal. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Portugal allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Dairy Market in Portugal
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Portugal Dairy Food market
- Historical and projected consumption in the Portugal Dairy Food market
- Degree of trade up/down-trade in the Portugal Dairy Food market
- Market volume of Portugal Dairy Food by category
- Historical and project market value of Portugal Dairy Food by category
- Winners and losers in the Portugal Dairy Food market
- Average category level pricing in the Portugal Dairy Food market
- Segment share of the category and change in market share in the Portugal Dairy Food market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Portugal food market
- Leading distribution channels in the Portugal Dairy Food market
- Leading distribution channels by category in the Portugal Dairy Food market

Packaging
- Portugal Dairy Food market by type of packaging
- Portugal Dairy Food market by type of packaging closure/outer
- Portugal Dairy Food market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Portugal Dairy Food market
- Private label performance compare to national brands in the Portugal Dairy Food market
- Leading brands in the Portugal Dairy Food market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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