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Consumer and Market Insights: Dairy Market in Venezuela

  • January 2015
  • -
  • GlobalData
  • -
  • 57 pages

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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Venezuela's Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- Venezuela's Dairy market will register higher growth in sales during 2014-2019 compared to 2009-2014 in local currency terms. Increased health concerns will influence growth of Dairy market in Venezuela.

- Cheese is the most valuable category, whereas Milk is the largest category in terms of volume in the Dairy market for off-trade consumption.

- Cheese is forecast to be the fastest growing category during 2014-2019.

- Alpina, Parmalat, Mavesa and Frigurt are the leading brands in the Dairy Foods market in Venezuela

- Rigid Plastics Tub will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Venezuela. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

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