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The Context-aware marketing systems enable CSPs to generate additional revenue

  • February 2015
  • -
  • Analysys Mason
  • -
  • 29 pages

Summary

Table of Contents

Communications service providers (CSPs) need to be able to personalise their offers if they are to sell their services, but they are unable to do this with their installed systems. This report analyses CSPs' marketing processes, and recommends that CSPs deploy next-generation marketing solutions in order to deliver personalised marketing campaigns.

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