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  4. > Strategic Analysis of the Global Tire Materials Market : Tire OEM Emphasis on High-Performance Materials will Drive Market Revenue

Key Findings

•The implementation of stringent tire labeling and fuel economy regulations in the developed economies of the world have caused a redesigning of structural components—such as tread patterns and reformulating compounds—in tires. Tire original equipment manufacturers (OEMs) across the globe seek to reduce rolling resistance, increase wear resistance, and improve fuel economy for vehicle owners.
•Synthetic rubber manufacturers are making strategic investments to shift production from standard grades to high-performance solution-styrene butadiene (S-SBR) and neodymium poly-butadiene (Nd-PBR) rubbers.
•The growth in the usage of Nd-PBR and S-SBR in tire treads has spurred innovation in reinforcing filler technologies to reduce rolling resistance. There is an increasing substitution of carbon black with silica and polymer nano-composite fillers in tire treads.
•Steel and polyester cords remain the most preferred in the tire industry. As they are used extensively in radial tires, the rapid adoption of these tires in Asia-Pacific has driven the revenue for reinforcement cords. The usage of nylon cords is expected to be high in Asia-Pacific due to greater presence of bias ply tires in the light commercial vehicles (LCVs) of this region.
•After a ban in Europe in 2010, distillate aromatic extract (DAE) is in the process of being phased out globally. This processing oil has been replaced by environment-friendly treated-distillate aromatic extract (TDAE), mild extraction solvate (MES), and naphthenic oils.
•Naphthenic oils are expected to gain market share in processing oils owing to their excellent solubility, sustainability, and competitive pricing compared to TDAE and MES.

Strategic Factsheet

•The global tire materials market was valued at $ x billion in 2014.
•Reinforcement cords and processing oils are the fastest-growing segments.
•Synthetic rubbers and fillers remain fragmented markets.
•Price, product performance, and brand recognition are the key competitive factors.
•The global tire materials market is expected to reach $ x billion by 2021.
•Unit shipments are expected to reach x kilotons by 2021 growing at a CAGR of x %.
•Growth in sales of high-performance tires in developed economies and generic tires in emerging economies are forecast to drive revenue and unit shipment growth, respectively.

CEO’s Perspective

The market is preparing for consolidation as large market participants look to gain market share, cut down operating costs, and focus on technical support.
S-SBR and Nd-PBR present strong growth opportunities for manufacturers.
Backward and forward integration are key competitive differentiators in the synthetic rubber and processing oil segments, respectively, due to the volatile dynamics in the tire industry.
The use of naphthenic processing oils is expected to grow rapidly due to their favorable cost-to-performance ratio and superior sustainability.
Tire OEM procurement decisions are driven by product performance due to rising consumer awareness and stringent regulations.


•This study analyzes and discusses the key technological trends in the global tire materials market.
•It also discusses the challenges, drivers, and restraints in the industry.
•The effects of trends on tire design in the materials market are discussed, and strategic recommendations provided.
•Unit shipments and revenue forecasts for the raw materials are also provided.
•The definition of tires includes the tires used in passenger cars and light commercial vehicles (LCVs).
•Tire materials include select key raw materials used in tire manufacturing. These include synthetic rubbers, reinforcing fillers, reinforcement cords, and processing oils.
•The study presents an assessment of the current status and future prospects of the global tire materials market. It takes into account the revenues generated from tire material sales from 2011 to 2021. Revenue is recorded at the manufacturer level.

Key Questions This Study Will Answer

How is the overall market performing and what is its anticipated trajectory/growth rate?
How does market performance differ across geographical regions?
What are the legislations in place around the world and how do they impact this market?
Which are the market leaders? What is the current market structure?
What steps are existing competitors taking to address challenges in this market?
Are the products offered meeting customer needs? What are the developments in product design?

Table Of Contents

Strategic Analysis of the Global Tire Materials Market : Tire OEM Emphasis on High-Performance Materials will Drive Market Revenue
Executive Summary 3
Market Overview 15
Total Tire Materials Market —
• Drivers and Restraints 21
• Forecasts and Trends 26
Synthetic Rubber Segment 32
Reinforcing Fillers Segment 76
Reinforcement Cords Segment 121
Processing Oils Segment 163
The Last Word 204
Appendix 207

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