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  3. > The Impact of Mega Trends on IT in North America, Europe, and Latin America : An End-user Perspective

Research Objectives

The objective of this research service is to measure information technology (IT) decision makers’ current and future use of the technology. The regions analyzed in the study are North America, Europe, and Latin America. The research service covers the manufacturing, education, financial, government, healthcare, and retail sectors. It looks at the following IT solutions: smart phones, tablets, mobile apps, cloud computing, video, audio, and Web conferencing, Internet protocol (IP) telephony, company and consumer social media, unified communications client (UCC), time-division multiplexing (TDM) phones, business-grade and consumer softphones, customer relationship management (CRM), headsets, machine-to-machine (M2M) communications, and mobile device management (MDM).

Specifically, Frost & Sullivan aims to:
•Understand the IT-related challenges organizations face today
•Asses the current and the future uses of unified communications
•Evaluate factors that drive investments in unified communications
•Gauge communications infrastructure trends
•Appraise the available IT budgets
•Measure the impact the workforce has on IT


Using a Web-based survey methodology during August of 2014, Frost & Sullivan surveyed x IT decision makers located in North America, Europe, and Latin America, who were involved in the company’s IT-related purchases.
Frost & Sullivan’s survey methodology uses online panels to source only qualified respondents. Respondents must meet the requirements set by a screening process prior to full survey participation. Online panels consist of individuals who volunteer to participate in Web-based surveys and typically receive compensation directly from their panel membership for participating in qualified survey research. In general, survey respondents do not receive direct compensation from Frost & Sullivan for participating in research projects.

Executive Summary

Mega Trends are global, sustained, and macroeconomic forces of development that transform businesses, economies, societies, cultures, and personal lives, thereby defining our future world and its increasing pace of change.
Frost & Sullivan used an extensive survey of IT decision makers in key vertical markets to explore the current status and the future potential of IT in relation to the most relevant Mega Trends.
Companies in Latin America are more likely to be early adopters/majority adopters when compared to their European and North American counterparts—but not by much. Only a few companies admitted to being laggards on the tech front. Manufacturing and financial services firms also identify themselves as early/majority adopters.
Internet of Things (IoT) and Big Data are the most important Mega Trends facing businesses today. Although BYOT is much more of a reality today, when compared to other Mega Trends, it is rated least important.
All technologies are viewed as at least somewhat helpful in achieving goals that address Mega Trends; however, telephony—despite its tactical value—is considerably less strategic.
The CIO and the CEO hold the most responsibility in terms of the management of Mega Trends.

IoT is defined as a myriad of devices/objects that can be connected. These connected objects can be used in a variety of industries. Examples include medical devices, agriculture sensors, automobile safety gadgets, and police and firefighter equipment.
Mobile devices, analytics tools, and conferencing are key to achieving objectives related to IoT.
Enhanced customer experience is the most significant benefit offered by IoT, followed closely by faster decision making, reduced costs, and improved agility.
The primary IoT-related challenge companies face is employee education, followed by identifying and accessing the required skill set and aligning business goals with IT.
To achieve IoT-related goals, each industry finds a different IT solution to be the most effective.
Accordingly, the benefits gained by each vertical also varies.

Big Data
Big Data is expected to be the stimulus for a new era of growth and change, similar to the impact that the PC, the Internet, and mobile social networking have had in recent decades. Big Data and analytics provide businesses with the opportunity to process the exponential amount of information they receive into relevant and useful analysis, which, in turn, allows them to make better business decisions. However, Big Data is still challenged with a lack of clarity in its value proposition and its highly competitive environment.
The survey revealed that analytics tools, cloud computing, and mobile devices and apps are most valuable in terms of leveraging Big Data.
Companies report that improved agility, faster decision making, and increased revenue are the key benefits offered by Big Data.
Aligning business goals with IT is the toughest part of embracing Big Data, followed by the complexity of implementation; identifying, accessing, and training the required skill set; and business process change.

The Future of Mobility
The Future of Mobility is related to transportation. Not surprisingly, mobile devices and apps rate highly in terms of achieving goals related to the Future of Mobility; cloud computing and Web and video conferencing are also important.
By focusing on the Future of Mobility, companies are seeing improved agility, global competitiveness, faster decision making, better customer experiences, and reduced costs.
Business process change is the most difficult aspect of focusing on the Future of Mobility, followed by employee education, aligning business goals with IT, and calculating ROI.

Table Of Contents

The Impact of Mega Trends on IT in North America, Europe, and Latin America : An End-user Perspective
Research Objectives and Methodology 3
Executive Summary 7
Technology Adoption 15
Major Mega Trends 18
Effectiveness of Technologies in Managing Mega Trends 27
Mega Trends—Achieved Benefits 53
Mega Trends—Challenges 79
Profile 105
The Frost and Sullivan Story 108

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