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Baby Food in Saudi Arabia 2014

  • February 2015
  • -
  • GlobalData
  • -
  • 122 pages

Summary
“Baby Food in Saudi Arabia” is a new report by ERC that analyzes the Baby Food industry demand prospects in Saudi Arabia, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Saudi Arabia along with the foreign trade involving the Baby Food industry.

Key Findings
- The baby food market in Saudi Arabia amounted to 28,873 tonnes in 2013 with a retail value of SR 2.16 billion (US$ 577 million).

- The milks sector has been the most dynamic during the review period. It is also the largest sector, representing 69.3% of total volume sales in 2013. Consumption of baby milks rose by 63.3% during the survey period to 19,997 tonnes, with a retail value of SR 1.7 billion (US$ 459million) in the final year.

- Per capita consumption of baby food was 42.7% higher in 2013 than in 2007. Total per capita consumption stood at 50.6kg in 2013, equivalent to a per capita expenditure rate of SR 3,792 (US$ 1,011).

Synopsis
- “Baby Food in Saudi Arabia” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Saudi Arabia.

- This report is the result of ERC's extensive market research covering Baby Food in Saudi Arabia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Saudi Arabia.

- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Saudi Arabia Baby Food industry.

- This report provides detailed data for the various companies operating in the Baby Food industry in Saudi Arabia along with their key focus product sectors.

- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- This report also provides an overview of Food Retailing in Saudi Arabia, with a mention of the major Food retailers in the country, along with the Food distribution in Saudi Arabia.

- This report also provides future projections of the Baby Food industry in Saudi Arabia considering various trends which are likely to affect the industry.

Reasons To Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Saudi Arabia market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food in Saudi Arabia 2014
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Market Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Deliveries in Ministry of Health Hospitals, by Region, 2008-2012
Age of Saudi Mother at Birth of Baby, 2000 and 2007
The Consumer
Working Women
Women in the Workforce, 2007-2013
Breastfeeding
Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003
Breastfeeding Rates by Type and Age of Baby, 2008/2009
Breastfeeding Rates by Age of Baby and Socio-Demographic Characteristics
of Mother, 2008/2009
Average Duration of Breastfeeding
Introduction of Solid Food by Age of Baby, 2002-2003
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Market Shares by Sector, 2013
Manufacturer Market Shares, Volume Trends, 2007-2013
Manufacturer Market Shares, Value Trends, 2007-2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation, Value, 2007-2013
Baby Milks: Sector Segmentation, Volume, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Market Shares, Volume, 2007-2013
Baby Milks: Manufacturer Market Shares, Value, 2007-2013
Baby Milks: Brands By Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Market Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Market Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Market Shares, Volume, 2007-2013
Baby Meals: Manufacturer Market Shares, Value, 2007-2013
Other Baby Food
Key Features and Developments
Other Baby Food: Sector Trends, 2007-2013
Per Capita Trends
Other Baby Food: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Other Baby Food: Sector Segmentation, Volume, 2007-2013
Other Baby Food: Sector Segmentation, Value, 2007-2013
Manufacturers and Brands
Other Baby Food: Manufacturer Shares, Volume, 2007-2013
Other Baby Food: Manufacturer Market Shares, Value, 2007-2013
Baby Teas: Manufacturer Market Shares, Volume, 2007-2013
Baby Teas: Manufacturer Market Shares, Value, 2007-2013
Baby Juices: Manufacturer Market Shares, Volume, 2007-2013
Baby Juices: Manufacturer Market Shares, Value, 2007-2013
Baby Biscuits: Manufacturer Market Shares, Volume, 2007-2013
Baby Biscuits: Manufacturer Market Shares, Value, 2007-2013
Distribution
Retailing
Retail Structure
Saudi Arabia: Retail Universe, 2000-2013
Mass Grocery Retail Sales by Type of Outlet, 2007-2013
Leading Retail Chains, 2008-2013
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Type
Baby Food: Facings Allocation by Pack Size
Baby Food: Facings Allocation by Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nestle Saudi Arabia LLC
Nestle: Market Shares, 2013
Abbott SA Nutritionals and Pharmaceuticals
Abbott: Market Shares, 2013
Danone Baby Nutrition Middle East and Africa
Danone: Market Shares, 2013
Hero
Hero: Market Shares, 2013
Heinz
Heinz: Market Shares, 2013
International Pediatric Nutrition Company (Almarai/Mead Johnson)
Other Suppliers
Production and Trade
Production
Imports
Trends in Imports of Baby Milks and Cereals, 2007-2013
Imports of Baby Milks and Cereals by Country of Origin, 2011-2013
Imports of Other Baby Food, Volume, 2007-2013
Imports of Other Baby Food, Value, 2007-2013
Exports
Trends in Exports of Baby Milks and Cereals, 2007-2013
Exports of Other Baby Food, Volume, 2007-2013
Exports of Other Baby Food, Value, 2007-2013
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Saudi Arabia: Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Region, 2013
Appendix: Storecheck Results
Baby Milks
Baby Cereals
Wet Savoury Meals
Wet Sweet Meals
Baby Drinks
Finger Foods

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