1. Market Research
  2. > Tourism and Leisure
  3. > Leisure
  4. > Sport Market Trends
  5. > Licensed Sports Merchandise Market Report- Focus on North America: 2015 Edition

Licensed Sports Merchandise Market Report- Focus on North America: 2015 Edition

  • February 2015
  • -
  • Koncept Analytics
  • -
  • 41 pages

Summary

Table of Contents

Search Inside

Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. Licensed sports merchandise is sold through entire range of retail which includes super markets, drug stores, departmental stores, specialty stores and online stores. Merchandising enables efficient engagement with fans who cannot attend matches, thereby helping to monetize sports brands.

The factors driving the market are growing popularity of sports leagues, growing fan base and a global rise in disposable incomes and living standards, especially in developing economies such as Brazil, China, and India that has resulted in increasing demand for sports apparel. Furthermore, licensed sports merchandise is also driven by popularity of college and university level sports team. Key issues of the market include consolidation of power among licensors, declining retail shelf space, high entry barriers and availability of counterfeit products.

The growth in retail sales of licensed sports merchandise was on account of two of its sub segments namely apparel and accessories. The two largest major leagues, NFL and MLB together represented almost half of share in North American sports licensing market. The market expanded in 2013 on the back ongoing expansion of the major US leagues internationally, but also by strong growth for football/ soccer teams globally, as well as for clubs in other sports, such as rugby, cricket, and basketball. Several of the football clubs with the strongest merchandising programs, especially in the UK and Europe, have been expanding around the world, while a large number of clubs in all sports are launching licensing programs or increasing their licensing activities in their home countries.

The report analyzes the development of the licensed sports merchandise market, with a focus on its major market viz. North America. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The three major players in the industry - G III Apparel Group Ltd, VF Imagewear, Fanatics Inc., are being profiled, along with their key financials and strategies for growth.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Artificial Turf Market - Growth, Forecasts and Trends (2017 - 2022)

Global Artificial Turf Market - Growth, Forecasts and Trends (2017 - 2022)

  • $ 4250
  • Industry report
  • February 2017
  • by Mordor Intelligence LLP

Market Insights The global artificial turf market was USD 2416.50 in 2012 and is expected to reach USD XX million by 2021, witnessing a market growth of XX% during the forecasted period (2017 - 2022). ...

Global Sports Analytics Market  - By Application, Deployment, Type of Sport, Geography, Trends, Forecast  - (2017 - 2022)

Global Sports Analytics Market - By Application, Deployment, Type of Sport, Geography, Trends, Forecast - (2017 - 2022)

  • $ 4250
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Market Insights The Global Sports Analytics Market is valued at USD 0.116 billion in 2016 and is expected to reach a value of USD 1.22 billion by the end of 2022, growing at a projected CAGR of 39.86% ...

Europe Sports Medicine Market - Growth, Trends and Forecasts (2017 - 2022)

Europe Sports Medicine Market - Growth, Trends and Forecasts (2017 - 2022)

  • $ 3850
  • Industry report
  • February 2017
  • by Mordor Intelligence LLP

The European sports medicine market was valued at USD 4.13 billion in 2014 and is projected to reach USD 5.90 billion by 2019. It is estimated to grow at a CAGR of 7.01% during the forecast period from ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.