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  5. > Diagnostic Electrocardiograph Market by Product, End-user & by Lead Type - Global Forecast to 2020

The global diagnostic ECG market in the resting system segment had the largest share of the total diagnostic ECG market in 2013 and will continue to grow in the next five years to retain the leading position by 2020. The high growth in holter monitor segment is attributed to the low costs and space efficiency. Factors such as technological advancements in communication, low power circuit design for better and safer ECG devices, portable features with lower power consumption, more accuracy and capacity to incorporate the latest diagnostic features are driving the diagnostic ECG market.

North America accounted for the largest market share in the diagnostic ECG market, whereas the APAC region is expected to register the highest growth rate due to its enormous growth opportunities and manufacturing cost benefits. The large patient base and increasing income levels are also expected to propel the growth of this market. The diagnostic ECG devices are increasingly being networked across various hospitals. Most of the larger hospitals are preferring computerization for maintaining electrocardiogram records and investing steadily in data management systems to allow physicians to access the comparative analysis of the patients’ overall data. The advanced technologies such as the wireless technologies also provide growth opportunities.

Moreover, the rising incidences of cardiac diseases and diseases such as diabetes and hypertension have also contributed to the growth of the diagnostic ECG market. The resting ECG devices segment had the largest share, while the holter monitor systems market was the fastest growing segment in 2013. Due to the tremendous increase in the number of hospitalizations, ranging from extremely serious to basic monitoring, hospitals are increasing the investment in the resting ECG devices segment. These devices can monitor various physiological parameters of a patient in order to have an overview of the patients’ health and status.

GE Healthcare was the leader in the diagnostic ECG market in 2013. GE also enjoys a high level of brand loyalty amongst customers due to its large product portfolio, good quality products, and an efficient after-sales service. Philips Healthcare distantly followed GE in the diagnostic ECG market in 2013. The other major players in the market are Mindray Medical (China), Mortara Instrument Inc. (U.S.), Spacelabs Healthcare (U.S), Schiller AG (Switzerland), Cardionet (U.S.), Compumed Inc. (U.S.), Nihon Kohden Corporation (Japan), and Welch Allyn (U.S.).

The grey area while estimating the market was the overlapping nature of the implantable cardioverter-defibrillator (ICDs) and devices used in event monitoring while segregating them based on the evaluation of endpoints involved, as there is a thin line between diagnostic and monitoring devices. This was later clarified with the help of various experts that participated during the study.

From an insight perspective, this research report focuses on the qualitative data, market size, share, and growth of various segments and subsegments, competitive landscape, and company profiles. The qualitative data covers various levels of industry analysis such as market dynamics (drivers, restraints, opportunities, and threats) and technological trends, globally. It also focuses on the emerging and high-growth segments of the diagnostic ECG market.

The competitive landscape covers the growth strategies adopted by the industry players in the last three years. The company profiles comprise the basic views on the key players in the ECG market and the product portfolios, developments, and strategies adopted by market players to maintain and increase their market share in the near future.

The above mentioned market research data, current market size, and forecast of the future trends will help the key players and new entrants to make the necessary decisions regarding product offerings, geographic focus, change in strategic approach, R&D investments for innovations in products and technologies, and levels of output in order to remain successful.

Table Of Contents

Diagnostic Electrocardiograph Market by Product, End-user and by Lead Type - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 REPORT DESCRIPTION 13
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16
1.6 RESEARCH METHODOLOGY 17
1.6.1 MARKET SIZE ESTIMATION and DATA TRIANGULATION 18
1.6.2 KEY DATA FROM SECONDARY SOURCES 20
1.6.3 KEY DATA POINTS FROM PRIMARY SOURCES 21
1.6.4 ASSUMPTIONS 22
2 EXECUTIVE SUMMARY 23
3 PREMIUM INSIGHTS 26
3.1 GLOBAL DIAGNOSTIC ECG MARKET 26
3.2 GLOBAL DIAGNOSTIC ECG MARKET DYNAMICS 27
3.3 GLOBAL DIAGNOSTIC ECG MARKET, BY PRODUCT 28
3.4 GLOBAL DIAGNOSTIC ECG MARKET, BY LEAD TYPE 29
3.5 GLOBAL DIAGNOSTIC ECG MARKET, BY END USER 30
4 MARKET OVERVIEW 31
4.1 INTRODUCTION 32
4.2 MARKET SEGMENTATION 33
4.3 MARKET DYNAMICS 34
4.3.1 DRIVERS 35
4.3.1.1 Increasing incidences of lifestyle diseases and cardiovascular diseases 35
4.3.1.2 Increasing geriatric population to propel the need of monitoring devices 35
4.3.1.3 Technological advancements and remote monitoring 36
4.3.1.4 Government regulations in favor of monitoring devices 36
4.3.2 RESTRAINTS 37
4.3.2.1 Unstable economic circumstances and market saturation 37
4.3.2.2 Unstable reimbursement policies 37
4.3.3 OPPORTUNITIES 38
4.3.3.1 Untapped emerging markets 38
4.3.3.2 Mergers and acquisitions and joint ventures 39
4.3.4 THREATS 39
4.3.4.1 Competition amongst players 39
4.4 GLOBAL MARKET SHARE ANALYSIS 40
4.4.1 GLOBAL MARKET SHARE ANALYSIS 40
4.4.2 GLOBAL RESTING ECG SYSTEMS 41
4.4.3 GLOBAL STRESS ECG SYSTEMS 42
4.4.4 GLOBAL HOLTER MONITORS 43
4.5 NORTH AMERICAN MARKET SHARE ANALYSIS 44
4.5.1 RESTING ECG SYSTEMS 44
4.5.2 STRESS ECG SYSTEMS 45
4.5.3 HOLTER MONITORS 46
4.6 EUROPEAN MARKET SHARE ANALYSIS 47
4.6.1 RESTING ECG SYSTEMS 47
4.6.2 STRESS ECG SYSTEMS 48
4.6.3 HOLTER MONITORS 49
4.7 ASIAN MARKET SHARE ANALYSIS 50
4.7.1 RESTING ECG SYSTEMS 50
4.7.2 STRESS ECG SYSTEMS 51
4.7.3 HOLTER MONITORS 52
5 GLOBAL DIAGNOSTIC ECG MARKET, BY PRODUCT 53
5.1 INTRODUCTION 54
5.2 RESTING ECG SYSTEMS 57
5.3 STRESS ECG SYSTEMS 58
5.4 HOLTER MONITORS 59
6 GLOBAL DIAGNOSTIC ECG MARKET, BY LEAD TYPE 61
6.1 INTRODUCTION 62
6.2 SINGLE-LEAD TYPE ECG DEVICES 64
6.3 3-6 LEAD TYPE ECG DEVICES 65
6.4 12-LEAD TYPE ECG DEVICES 65
6.5 OTHER LEAD TYPE ECG DEVICES 66
7 GLOBAL DIAGNOSTIC ECG MARKET, BY END USER 67
7.1 INTRODUCTION 68
7.2 HOSPITALS 70
7.3 HOME/AMBULATORY CARE 70
7.4 OTHERS 71
8 GLOBAL DIAGNOSTIC ECG MARKET, GEOGRAPHICAL ANALYSIS 72
8.1 INTRODUCTION 73
8.2 NORTH AMERICA 76
8.3 EUROPE 78
8.4 ASIA-PACIFIC 80
8.5 REST OF THE WORLD 82
9 COMPETITIVE LANDSCAPE 83
9.1 INTRODUCTION 83
9.2 NEW PRODUCT LAUNCHES 85
9.3 NEW PRODUCT LAUNCHES, 2011-2014 85
9.4 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 92
9.5 EXPANSIONS 96
9.6 MERGERS AND ACQUISITIONS 98
9.7 OTHER DEVELOPMENTS 99
10 COMPANY PROFILES 101
10.1 GE HEALTHCARE 101
10.2 ROYAL PHILIPS HEALTHCARE 107
10.3 MORTARA INSTRUMENT, INC. 113
10.4 SPACELABS HEALTHCARE INC. 120
10.5 SCHILLER AG 125
10.6 WELCH ALLYN 130
10.7 MINDRAY MEDICAL INTERNATIONAL LIMITED 132
10.8 NIHON KOHDEN CORPORATION 135
10.9 COMPUMED INC. 140
10.10 CARDIONET INC. 144


LIST OF TABLES

TABLE 1 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY LEAD TYPE,
2011-2020 ($MILLION) 24
TABLE 2 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2011-2020 ($MILLION) 55
TABLE 3 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2011-2020 (MILLION UNITS) 56
TABLE 4 RESTING ECG SYSTEMS MARKET SIZE, BY GEOGRAPHY,
2011-2020 ($MILLION) 57
TABLE 5 STRESS ECG SYSTEMS MARKET SIZE, BY REGION,
2011-2020 ($MILLION) 58
TABLE 6 HOLTER MONITORS MARKET SIZE, BY REGION, 2011-2020 ($MILLION) 60
TABLE 7 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY LEAD TYPE,
2011-2020 ($MILLION) 63
TABLE 8 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY END USER,
2011-2020 ($MILLION) 69
TABLE 9 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY GEOGRAPHY,
2011-2020 ($MILLION) 74
TABLE 10 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY GEOGRAPHY,
2011-2020 (MILLION UNITS) 75
TABLE 11 NORTH AMERICA: DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT, 2011-2020 ($MILLION) 77
TABLE 12 EUROPE: DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2011-2020 ($MILLION) 79
TABLE 13 ASIA-PACIFIC: DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2011-2020 ($MILLION) 81
TABLE 14 ROW: DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2011-2020 ($MILLION) 82
TABLE 15 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011-2014 92
TABLE 16 EXPANSIONS, 2011-2014 96


LIST OF FIGURES

FIGURE 1 MARKET SIZE ESTIMATION AND DATA TRIANGULATION 19
FIGURE 2 FORECAST MODEL 20
FIGURE 3 MARKET SHARE ANALYSIS, BY PRODUCT TYPE,
2013 VS. 2020 23
FIGURE 4 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY END USER,
2013 ($MILLION) 25
FIGURE 5 GLOBAL DIAGNOSTIC ECG MARKET, 2011-2020 ($MILLION) 26
FIGURE 6 GLOBAL DIAGNOSTIC ECG MARKET DYNAMICS 27
FIGURE 7 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2011-2020 ($MILLION) 28
FIGURE 8 OPPORTUNITY MATRIX: GLOBAL DIAGNOSTIC ECG MARKET, BY LEAD TYPE, 2013 ($MILLION) 29
FIGURE 9 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY END USER,
2013 ($MILLION) 30
FIGURE 10 GLOBAL DIAGNOSTIC ECG MARKET SEGMENTATION 33
FIGURE 11 GLOBAL DIAGNOSTIC ECG MARKET DYNAMICS 34
FIGURE 12 GLOBAL DIAGNOSTIC ECG MARKET SHARE (VALUE), 2013 40
FIGURE 13 GLOBAL DIAGNOSTIC RESTING ECG SYSTEMS MARKET SHARE (VALUE), 2013 41
FIGURE 14 GLOBAL DIAGNOSTIC STRESS ECG SYSTEMS MARKET SHARE (VALUE), 2013 42
FIGURE 15 GLOBAL DIAGNOSTIC HOLTER MONITORS MARKET SHARE (VALUE), 2013 43
FIGURE 16 NORTH AMERICA: DIAGNOSTIC RESTING ECG SYSTEMS MARKET SHARE (VALUE), 2013 44
FIGURE 17 NORTH AMERICA: DIAGNOSTIC STRESS ECG SYSTEMS MARKET SHARE (VALUE), 2013 45
FIGURE 18 NORTH AMERICA: DIAGNOSTIC HOLTER MONITORS MARKET SHARE (VALUE), 2013 46
FIGURE 19 EUROPE: DIAGNOSTIC RESTING ECG SYSTEMS MARKET SHARE (VALUE), 2013 47
FIGURE 20 EUROPE: DIAGNOSTIC STRESS ECG SYSTEMS MARKET SHARE (VALUE), 2013 48
FIGURE 21 EUROPE: DIAGNOSTIC HOLTER MONITORS MARKET SHARE (VALUE), 2013 49
FIGURE 22 ASIA: DIAGNOSTIC RESTING ECG SYSTEMS MARKET SHARE (VALUE), 2013 50
FIGURE 23 ASIA: DIAGNOSTIC STRESS ECG SYSTEMS MARKET SHARE (VALUE), 2013 51
FIGURE 24 ASIA: DIAGNOSTIC HOLTER MONITORS MARKET SHARE (VALUE), 2013 52
FIGURE 25 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY PRODUCT,
2013 ($MILLION) 54
FIGURE 26 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY LEAD TYPE,
2013 ($MILLION) 62
FIGURE 27 GLOBAL DIAGNOSTIC ECG MARKET SIZE, BY END USER,
2013 ($MILLION) 68
FIGURE 28 DIAGNOSTIC ECG MARKET, GEOGRAPHICAL ANALYSIS, BY PRODUCT 2011-2020 ($MILLION) 73
FIGURE 29 PERCENTAGE DISTRIBUTION OF KEY GROWTH STRATEGIES OF THE GLOBAL DIAGNOSTIC ECG MARKET, 2011-2014 84

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