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With continual businesses going on over the years, large amount of data has been generated among the organizations. For these organizations, suitably maintaining this vast amount of data is of utmost importance. To cater to this, companies are expansively considering the usage of the business intelligence platform to efficiently understand and analyze this large amount of data. This in turn would help them take timely business decisions, and also enhance their overall business value. Further, these business intelligence and analytics solutions expansively facilitate business organizations derive useful insights from this structured and unstructured data present with them, and eventually help them stay competitive in the market.

The enterprises and Small and Medium Businesses (SMBs) are largely considering the business intelligence platform in order to cost-effectively build certain analytics and business intelligence solutions which would specifically cater to their individual business needs. Through comprehensive data analysis, these solutions also help organizations to solve their various business problems.

Increase in data generation, affordability, low cost of data storage, increasing competition, need to take better business decisions, analytics, and mobile business intelligence—are some of the factors driving the adoption of business intelligence platforms. On the other hand, complexity of technology and lack of skilled workforce are some of the restraining factors hindering the growth of the business intelligence platform market.

North America, Europe, and Asia-Pacific have the highest adoption and usage market of business intelligence platforms. The regions of Latin America, and Middle East and Africa are gradually considering these business intelligence platforms, and in turn offer a lot of opportunities for the vendors in the business intelligence platform market.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.

This report will help the business intelligence platform vendors in the following ways:
1. This report segments the overall business intelligence platform market on the basis of deployments. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into user type, industry, and region.
2. The report will help business intelligence platform vendors to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which includes mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Table Of Contents

Business Intelligence Platform Market by Deployment, by Industry - Global Forecasts to 2019
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 MARKET SIZE ESTIMATION 17
2.2 MARKET CRACKDOWN AND DATA TRIANGULATION 19
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 21
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 21
2.3.2.1 Key Industry Insights 22
2.3.3 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN BUSINESS INTELLIGENCE PLATFORM 29
4.2 BUSINESS INTELLIGENCE PLATFORM MARKET - TOP THREE VERTICALS 30
4.3 BUSINESS INTELLIGENCE PLATFORM MARKET: TOP 3 VERTICALS AND REGIONS (2014) 31
4.4 BUSINESS INTELLIGENCE PLATFORM MARKET (2019) 32
4.5 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY 33
4.6 BUSINESS INTELLIGENCE PLATFORM REGIONAL MARKET 34
4.7 PRODUCT GROWTH MATRIX 34
4.8 LIFE CYCLE ANALYSIS (2014), BY REGION 36
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 EVOLUTION 38
5.3 MARKET SEGMENTATION 39
5.3.1 BUSINESS INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT 39
5.3.2 BUSINESS INTELLIGENCE PLATFORM MARKET, BY USER TYPE 39
5.3.3 BUSINESS INTELLIGENCE PLATFORM MARKET, BY INDUSTRY 40
5.3.4 BUSINESS INTELLIGENCE PLATFORM MARKET, BY REGION 40
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Affordability of Business Intelligence Platform 41
5.4.1.2 Data Analytics 41
5.4.1.3 Better business decisions 42
5.4.1.4 Increasing competition 42
5.4.1.5 Mobile business intelligence 42
5.4.2 RESTRAINTS 43
5.4.2.1 Need of skilled workforce 43
5.4.2.2 Competition from big software vendors 43
5.4.3 OPPORTUNITIES 44
5.4.3.1 Integration with marketing channels 44
5.4.3.2 Cloud-based deployment 44
5.4.4 CHALLENGES: FINDING THE RIGHT DATA FOR ANALYSIS IS CHALLENGING THE BUSINESS INTELLIGENCE PLATFORM MARKET 45
5.4.4.1 Finding the right data for analysis 45
6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 FUNCTIONAL APPLICATION OF BUSINESS INTELLIGENCE PLATFORM 46
6.3 PORTER'S FIVE FORCES ANALYSIS 47
6.3.1 THREAT FROM NEW ENTRANTS 48
6.3.2 THREAT FROM SUBSTITUTES 48
6.3.3 BARGAINING POWER OF SUPPLIERS 48
6.3.4 BARGAINING POWER OF BUYERS 48
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 49
7 BUSINESS INTELLIGENCE PLATFORM MARKET ANALYSIS, BY DEPLOYMENT 50
7.1 INTRODUCTION 51
7.2 CLOUD 52
7.3 ON-PREMISES 55
8 BUSINESS INTELLIGENCE PLATFORM MARKET ANALYSIS, BY USER TYPE 59
8.1 INTRODUCTION 60
8.2 SMBS 62
8.3 LARGE ENTERPRISES 64
9 BUSINESS INTELLIGENCE PLATFORM MARKET ANALYSIS, BY INDUSTRY VERTICAL 68
9.1 INTRODUCTION 69
9.2 HEALTHCARE 71
9.3 RETAIL 73
9.4 GOVERNMENT 74
9.5 BFSI 76
9.6 TELECOM and IT 78
9.7 MEDIA and ENTERTAINMENT 80
9.8 EDUCATION 82
9.9 ENERGY and POWER 84
9.10 MANUFACTURING 85
9.11 OTHERS 87
10 GEOGRAPHIC ANALYSIS 89
10.1 INTRODUCTION 90
10.2 NORTH AMERICA 93
10.3 EUROPE 96
10.4 ASIA-PACIFIC 98
10.5 MIDDLE EAST and AFRICA 102
10.6 LATIN AMERICA 103
11 COMPETITIVE LANDSCAPE 106
11.1 OVERVIEW 106
11.2 COMPETITIVE SITUATION and TRENDS 108
11.2.1 NEW PRODUCT LAUNCHES 109
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS and JOINT VENTURES, 2011-2014 111
11.2.3 MERGERS and ACQUISITIONS 113
11.2.4 VC FUNDING 115
12 COMPANY PROFILES 119
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 INTRODUCTION 119
12.2 MICROSOFT CORPORATION 120
12.3 ORACLE CORPORATION 124
12.4 SAP AG 128
12.5 IBM CORPORATION 131
12.6 TIBCO SOFTWARE, INC. 135
12.7 SAS INSTITUTE, INC. 138
12.8 TABLEAU SOFTWARE, INC. 141
12.9 MICROSTRATEGY INCORPORATED 145
12.10 QLIK TECHNOLOGIES, INC. 148
12.11 PENTAHO CORPORATION 151
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 153
13.1 INSIGHTS OF INDUSTRY EXPERTS 153
13.2 DISCUSSION GUIDE 153
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 158
13.4 AVAILABLE CUSTOMIZATIONS 159
13.5 RELATED REPORTS 160


LIST OF TABLES

TABLE 1 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH,
2012-2019 ($MILLION, Y-O-Y%) 25
TABLE 2 AFFORDABLE PRICE AND ANALYTICS ARE PROPELLING THE GROWTH OF BUSINESS INTELLIGENCE PLATFORM 43
TABLE 3 LACK OF SKILLED WORKFORCE TO HINDER THE BUSINESS INTELLIGENCE PLATFORM MARKET 44
TABLE 4 CLOUD BASED DEPLOYMENT OF BUSINESS INTELLIGENCE PLATFORM IS ONE OF THE OPPORTUNITIES IN THE MARKET 44
TABLE 5 FINDING THE RIGHT DATA IS CHALLENGING THE BUSINESS INTELLIGENCE PLATFORM MARKET 45
TABLE 6 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT, 2012-2019 ($MILLION) 51
TABLE 7 GLOBAL CLOUD DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY USER TYPE, 2012-2019 ($MILLION) 53
TABLE 8 GLOBAL CLOUD DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY INDUSTRY, 2012-2019 ($MILLION) 54
TABLE 9 GLOBAL CLOUD DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY REGION, 2012-2019 ($MILLION) 55
TABLE 10 GLOBAL ON-PREMISES DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 56
TABLE 11 GLOBAL ON-PREMISES DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY, 2012-2019 ($MILLION) 57
TABLE 12 GLOBAL ON-PREMISE DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 13 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE,
2012-2019 ($MILLION) 61
TABLE 14 GLOBAL SMBS BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY DEPLOYMENT, 2012-2019 ($MILLION) 63
TABLE 15 GLOBAL SMBS BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY, 2014-2019 ($MILLION) 63
TABLE 16 GLOBAL SMBS BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 64
TABLE 17 GLOBAL LARGE ENTERPRISES BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT, 2012-2019 ($MILLION) 65
TABLE 18 GLOBAL LARGE ENTERPRISES BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY, 2012-2019 ($MILLION) 66
TABLE 19 GLOBAL LARGE ENTERPRISES BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 66
TABLE 20 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY INDUSTRY VERTICAL, 2012-2019 ($MILLION) 70
TABLE 21 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN HEALTHCARE VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 71
TABLE 22 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN HEALTHCARE VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 72
TABLE 23 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN HEALTHCARE VERTICAL, BY REGION, 2012-2019 ($MILLION) 72
TABLE 24 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN RETAIL VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 73
TABLE 25 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN RETAIL VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 73
TABLE 26 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN RETAIL VERTICAL, BY REGION, 2012-2019 ($MILLION) 74
TABLE 27 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN GOVERNMENT VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 75
TABLE 28 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN GOVERNMENT VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 75
TABLE 29 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN GOVERNMENT VERTICAL, BY REGION, 2012-2019 ($MILLION) 76
TABLE 30 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN BFSI VERTICAL,
BY DEPLOYMENT, 2012-2019 ($MILLION) 77
TABLE 31 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN BFSI VERTICAL,
BY USER TYPE, 2012-2019 ($MILLION) 77
TABLE 32 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN BFSI VERTICAL,
BY REGION, 2012-2019 ($MILLION) 78
TABLE 33 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN TELECOM and IT VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 79
TABLE 34 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN TELECOM and IT VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 79
TABLE 35 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN TELECOM and IT VERTICAL, BY REGION, 2012-2019 ($MILLION) 80
TABLE 36 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN MEDIA and ENTERTAINMENT VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 81
TABLE 37 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN MEDIA and ENTERTAINMENT VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 81
TABLE 38 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN MEDIA and ENTERTAINMENT VERTICAL, BY REGION, 2012-2019 ($MILLION) 82
TABLE 39 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN EDUCATION VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 82
TABLE 40 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN EDUCATION VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 83
TABLE 41 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN EDUCATION VERTICAL, BY REGION, 2012-2019 ($MILLION) 83
TABLE 42 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN ENERGY and POWER VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 84
TABLE 43 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN ENERGY and POWER VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 84
TABLE 44 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN ENERGY and POWER VERTICAL, BY REGION, 2012-2019 ($MILLION) 85
TABLE 45 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN MANUFACTURING VERTICAL, BY DEPLOYMENT, 2012-2019 ($MILLION) 86
TABLE 46 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN MANUFACTURING VERTICAL, BY USER TYPE, 2012-2019 ($MILLION) 86
TABLE 47 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN MANUFACTURING VERTICAL, BY REGION, 2012-2019 ($MILLION) 87
TABLE 48 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN OTHER INDUSTRIES, BY DEPLOYMENT, 2012-2019 ($MILLION) 87
TABLE 49 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN OTHER INDUSTRIES, BY USER TYPE, 2012-2019 ($MILLION) 88
TABLE 50 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE IN OTHER INDUSTRIES, BY REGION, 2012-2019 ($MILLION) 88
TABLE 51 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 92
TABLE 52 NORTH AMERICA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY DEPLOYMENT, 2012-2019 ($MILLION) 95
TABLE 53 NORTH AMERICA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 95
TABLE 54 NORTH AMERICA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY INDUSTRY, 2012-2019 ($MILLION) 96
TABLE 55 EUROPE: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT, 2012-2019 ($MILLION) 97
TABLE 56 EUROPE: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 97
TABLE 57 EUROPE: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY,
2012-2019 ($MILLION) 98
TABLE 58 APAC: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT, 2012-2019 ($MILLION) 100
TABLE 59 APAC: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE,
2012-2019 ($MILLION) 101
TABLE 60 APAC: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY,
2012-2019 ($MILLION) 101
TABLE 61 MEA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT,
2012-2019 ($MILLION) 102
TABLE 62 MEA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE,
2012-2019 ($MILLION) 102
TABLE 63 MEA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY,
2012-2019 ($MILLION) 103
TABLE 64 LATIN AMERICA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE
BY DEPLOYMENT, 2012-2019 ($MILLION) 104
TABLE 65 LATIN AMERICA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 104
TABLE 66 LATIN AMERICA: BUSINESS INTELLIGENCE PLATFORM MARKET SIZE,
BY INDUSTRY, 2012-2019 ($MILLION) 105
TABLE 67 NEW PRODUCT LAUNCHES, 2011-2014 109
TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS and JOINT VENTURES 111
TABLE 69 MERGERS and ACQUISITIONS, 2011-2014 113
TABLE 70 VC FUNDING, 2011-2014 115


LIST OF FIGURES

FIGURE 1 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET: RESEARCH METHODOLOGY 16
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 5 DATA TRIANGULATION 20
FIGURE 6 LARGE ENTERPRISES TO LEAD THE BUSINESS INTELLIGENCE PLATFORM MARKET IN THE USER TYPE SEGMENT 25
FIGURE 7 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY INDUSTRY (2014 VS 2019): BFSI WILL CONTINUE DOMINATING THE MARKET DURING THE FORECAST PERIOD 26
FIGURE 8 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SIZE, BY DEPLOYMENT 27
FIGURE 9 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET SHARE,
2014: NA HELD THE MAXIMUM MARKET SHARE 27
FIGURE 10 SMBS AND LARGE ENTERPRISES IN THE EMERGING ECONOMIES OFFER ATTRACTIVE MARKET OPPORTUNITIES 29
FIGURE 11 BFSI TO GROW AT THE FASTEST RATE AMONG THE TOP THREE VERTICALS IN THE BUSINESS INTELLIGENCE PLATFORM MARKET 30
FIGURE 12 NORTH AMERICA HOLDS THE MAXIMUM SHARE AMONG ALL REGIONS IN THE BUSINESS INTELLIGENCE PLATFORM MARKET (2014) 31
FIGURE 13 LARGE ENTERPRISES WILL CONTINUE TO DOMINATE THE BUSINESS INTELLIGENCE PLATFORM MARKET IN THE NEXT FIVE YEARS 32
FIGURE 14 MORE THAN 1/3RD OF THE MARKET WILL COME FROM TOP THREE VERTICALS IN 2014-2019 33
FIGURE 15 ASIA-PACIFIC MARKET TO GROW FASTER THAN EUROPE AND NORTH AMERICA 34
FIGURE 16 BUSINESS INTELLIGENCE PLATFORM MARKET, GROWTH MATRIX 35
FIGURE 17 PLATFORM TO PLAY A KEY ROLE IN THE BUSINESS INTELLIGENCE MARKET 38
FIGURE 18 AFFORDABILITY OF BUSINESS INTELLIGENCE PLATFORM IS ONE OF THE FACTORS DRIVING THIS MARKET 41
FIGURE 19 BUSINESS INTELLIGENCE PLATFORM: FUNCTIONAL APPLICATION 47
FIGURE 20 PORTER'S FIVE FORCES ANALYSIS (2014): AVAILABILITY OF SUBSTITUTE PRODUCTS HAVE DECREASED THE VALUE OF BUSINESS INTELLIGENCE PLATFORM 47
FIGURE 21 CLOUD-BASED DEPLOYMENT WILL HAVE MORE THAN HALF THE SHARE BY 2019 51
FIGURE 22 GLOBAL BUSINESS INTELLIGENCE PLATFORM MARKET BY DEPLOYMENT, GEOGRAPHIC ANALYSIS (2014) 52
FIGURE 23 SMBS IS THE FASTEST GROWING SEGMENT FOR CLOUD DEPLOYED BUSINESS INTELLIGENCE PLATFORM 53
FIGURE 24 LARGE ENTERPRISES WILL CONTINUE TO DOMINATE THE ON-PREMISES DEPLOYED BUSINESS INTELLIGENCE PLATFORM MARKET 56
FIGURE 25 LARGE ENTERPRISES WILL CONTINUE TO DOMINATE THE BUSINESS INTELLIGENCE PLATFORM MARKET 60
FIGURE 26 GEOGRAPHIC ANALYSIS OF BUSINESS INTELLIGENCE PLATFORM MARKET,
BY USER TYPE (2014) 61
FIGURE 27 SMBS WILL TEND TO DEPLOY BUSINESS INTELLIGENCE PLATFORM ON CLOUD 62
FIGURE 28 LARGE ENTERPRISES WILL TEND TO DEPLOY BUSINESS INTELLIGENCE PLATFORM MARKET ON-PREMISES 65
FIGURE 29 BFSI WILL CONTINUE TO DOMINATE THE BUSINESS INTELLIGENCE PLATFORM MARKET DURING THE FORECAST PERIOD 69
FIGURE 30 GEOGRAPHIC ANALYSIS OF BUSINESS INTELLIGENCE PLATFORM MARKET,
BY INDUSTRY (2014) 70
FIGURE 31 NORTH AMERICA WILL LEAD THE BUSINESS INTELLIGENCE PLATFORM MARKET 90
FIGURE 32 GEOGRAPHIC SNAPSHOT - ASIA-PACIFIC IS EMERGING AS A NEW HOT SPOT 91
FIGURE 33 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR BUSINESS INTELLIGENCE MARKET 92
FIGURE 34 NORTH AMERICA MARKET SNAPSHOT: INVESTMENT IN CLOUD-BASED BUSINESS INTELLIGENCE PLATFORM WILL DRIVE THE MARKET 94
FIGURE 35 APAC MARKET SNAPSHOT: INCREASED DEMAND FROM THE DEVELOPING ECONOMIES WILL DRIVE THE MARKET 99
FIGURE 36 APAC IS THE FASTEST GROWING REGION IN THE BUSINESS INTELLIGENCE PLATFORM MARKET 100
FIGURE 37 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY OVER THE LAST FOUR YEARS 106
FIGURE 38 ORACLE GREW AT THE FASTEST RATE BETWEEN 2010-2013 107
FIGURE 39 MARKET EVALUATION FRAMEWORK: SIGNIFICANT PRODUCT LAUNCHES HAVE FUELED GROWTH IN 2013 AND 2014 108
FIGURE 40 BATTLE FOR MARKET SHARE: VC FUNDING AND PARTNERSHIPS WAS THE KEY STRATEGY 109
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 119
FIGURE 42 MICROSOFT CORPORATION: BUSINESS OVERVIEW 120
FIGURE 43 MICROSOFT CORPORATION: SWOT ANALYSIS 123
FIGURE 44 ORACLE CORPORATION: BUSINESS OVERVIEW 124
FIGURE 45 ORACLE CORPORATION: SWOT ANALYSIS 126
FIGURE 46 SAP AG: BUSINESS OVERVIEW 128
FIGURE 47 SAP AG: SWOT ANALYSIS 130
FIGURE 48 IBM CORPORATION: BUSINESS OVERVIEW 131
FIGURE 49 IBM CORPORATION: SWOT ANALYSIS 134
FIGURE 50 TIBCO SOFTWARE, INC.: BUSINESS OVERVIEW 135
FIGURE 51 TIBCO SOFTWARE, INC.: SWOT ANALYSIS 137
FIGURE 52 SAS INSTITUTE, INC.: BUSINESS OVERVIEW 138
FIGURE 53 TABLEAU SOFTWARE, INC.: BUSINESS OVERVIEW 141
FIGURE 54 MICROSTRATEGY INCORPORATED: BUSINESS OVERVIEW 145
FIGURE 55 QLIK TECHNOLOGIES, INC.: BUSINESS OVERVIEW 148

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