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  4. > IBM and Apple Partnership—Sparking a Revolution in the Enterprise App Market : Vendor Partnerships Driving the Growth of the Enterprise App Market

Executive Summary

Enterprises have begun to embrace a smarter workplace, while the changing communication patterns of users has greatly influenced this progression towards an intelligent workplace. Advancements in mobile, social, cloud, and virtual technologies form the essence of achieving this objective. Mobile technologies and application (app) platforms in particular are rapidly evolving to provide users with the required flexibility to accomplish a work-life balance and to remain productive and efficient while on the go.
The mobile enterprise apps market is at a nascent stage of adoption and has a long way to go in comparison with the consumer apps market. However, it is expected to achieve high growth backed by the ability of apps to augment employee productivity, provided the vendor ecosystem effectively addresses concerns around security and implementation.

This report analyses the Apple-IBM’s MobileFirst approach in the enterprise apps market, focusing on how it impacts other stakeholders in the ecosystem. Apple’s partnership with IBM is expected to spark a revolution in the enterprise apps market as it sets the foundation for redefining mobility in today’s enterprises. The entry of IBM in this market is expected to take the functionality of apps from being mere productivity-centric to apps for real world use cases. With outstanding product design expertise, Apple is seeking to establish its brand in the enterprise market. The combined value proposition is expected to offer apps tailored to the specific needs of verticals, coupled with IBM’s Watson analytics engine across a range of devices such as iPads, iPhones, and potentially on wearable devices in the near future.

Drivers Explained

Enhanced employee productivity comes across as the most important driver for the growth of apps market. As per recent Frost & Sullivan research on the North American mobile enterprise apps market in 2014, out of the x respondents surveyed x % have cited increased productivity as the top most purchase driver. This is followed by x % citing a better customer engagement experience. The other drivers, like employee collaboration and hard benefits like incremental revenue and cost savings, are found to be dependent on the adoption levels with a customer’s industry.

Restraints Explained

The commonly used devices for accessing enterprise apps include, but are not limited to, feature phones, smartphones, tablets, and wearable devices. In terms of unit shipment, wearables are expected to grow at CAGR of x % globally by 2018 and are expected to be predominantly dominated by smart watches and glasses. Apps on mobile wearable technology add significant value in specific areas, particularly in field service areas. With the evolution of such advanced mobile devices, it is difficult for vendors to offer a uniform experience across all these devices. The native mobile apps get too operating system (OS)-specific and device-specific and therefore the end-user, who is accessing the data through multiple modes, may not get a coherent view like they would with similar Web-based apps.
The lack of strong security layers and reliable authentication techniques on mobility platforms restrains corporate users from deploying mobile apps.

Table Of Contents

IBM and Apple Partnership—Sparking a Revolution in the Enterprise App Market : Vendor Partnerships Driving the Growth of the Enterprise App Market
Executive Summary 3
Enterprise Application Market—An Overview 4
The Vendor Ecosystem 7
Apple-IBM MobileFirst Approach 8
Competitive Positioning—Samsung-Blackberry-SAP Partnership 11
The Last Word 12
Legal Disclaimer 13
The Frost and Sullivan Story 14

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