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adidas OOO in Personal Accessories (Russia)

  • October 2015
  • -
  • Euromonitor International
  • -
  • 2 pages

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adidas OOO reviewed its strategic development plan in August 2014 and reported that it is slowing down its active expansion in Russia. The company reported that is suffered significantly due to the depreciation of the rouble as after the currency recently lost 90% of its value against the US dollar, adidas increased the prices of its products in Russia by only 15%, which has eroded its profits. Thus, in a bid to reduce its overheads, the company is set to optimise its Russian retail chain,...

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Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

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