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Health and Wellness in Colombia

  • April 2015
  • -
  • Euromonitor International
  • -
  • 91 pages

Summary

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Health and wellness products are gradually taking hold among middle-income consumers in a shift away from the situation over much of the review period, when consumption of these products was limited to high-income consumers. Despite the fact that some health and wellness products remain classified as premium, the industry as a whole has taken steps to attract a wider consumer base, with companies offering many products for the same price as regular formulations. In this context, health and...

Euromonitor International's Health and Wellness in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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