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Health and Wellness in New Zealand

  • July 2016
  • -
  • Euromonitor International
  • -
  • 98 pages

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Health and wellness beverages saw good off-trade value growth over the review period; however, the growth rate slowed over the review period, mainly as a result of functional/fortified drinks (particularly energy drinks) becoming more price competitive alongside mainstream beverages. Within the category, organic beverages saw the strongest growth in 2015, followed by better-for-you beverages, with the latter being the only category experiencing stronger off-trade value growth compared to 2014 an...

Euromonitor International’s Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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