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Writing Instruments in Ukraine

  • September 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

In 2015, writing instruments was impacted by the rising value of foreign currencies, the US dollar and the euro in particular, leading to significantly higher local prices. As Ukrainian income levels remained unchanged, consumers were forced to economise on writing instruments by buying fewer products and/or shifting from the premium to the economy segment. As a result, in 2015 writing instruments saw volume sales fall by 16%, following a drop of 21% in 2014, with current value growth of 9%...

Euromonitor International's Writing Instrumentsin Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Ukraine
WRITING INSTRUMENTS IN UKRAINE
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pens by Institutional vs Retail Channels: Volume 2010-2015
Table 2 Sales of Writing Instruments by Category: Volume 2010-2015
Table 3 Sales of Writing Instruments by Category: Value 2010-2015
Table 4 Sales of Writing Instruments by Category: % Volume Growth 2010-2015
Table 5 Sales of Writing Instruments by Category: % Value Growth 2010-2015
Table 6 Sales of Colouring by Type: % Value 2010-2015
Table 7 Sales of Markers and Highlighters by Type: % Value 2010-2015
Table 8 Sales of Roller Ball Pens by Type: % Value 2010-2015
Table 9 NBO Company Shares of Writing Instruments: % Value 2010-2014
Table 10 LBN Brand Shares of Writing Instruments: % Value 2011-2014
Table 11 Distribution of Writing Instruments by Format: % Value 2010-2015
Table 12 Forecast Sales of Writing Instruments by Category: Volume 2015-2020
Table 13 Forecast Sales of Writing Instruments by Category: Value 2015-2020
Table 14 Forecast Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2015-2020
Papirus Fabryka Tov in Personal Accessories (ukraine)
Strategic Direction and Background
Key Facts
Summary 1 Papirus Fabryka TOV: Key Facts
Competitive Positioning
Summary 2 Papirus Fabryka TOV: Competitive Position 2014
Executive Summary
Consumers Rein in Their Spending on Personal Accessories in 2015
Personal Accessories Face Sharp Increases in Unit Price in 2015
Local Companies Lead Personal Accessories With A Focus on Real Jewellery
Store-based Retailing Accounts for the Bulk of Sales
Forecast Period Performance To Depend on the Economic Recovery in Ukraine
Key Trends and Developments
Presence in Multiple Categories Adds To the Value of Successful Brands
Innovations Launched But Price Remains the Main Factor in the Purchasing Decision
Specialist Retailers the Biggest Contributors To Value Sales
Shrinking Budgets Adversely Affect the Potential of Personal Accessories
Market Data
Table 16 Sales of Personal Accessories by Category: Volume 2010-2015
Table 17 Sales of Personal Accessories by Category: Value 2010-2015
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 19 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 21 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 22 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 24 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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