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Writing Instruments in Ukraine

  • September 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

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In 2015, writing instruments was impacted by the rising value of foreign currencies, the US dollar and the euro in particular, leading to significantly higher local prices. As Ukrainian income levels remained unchanged, consumers were forced to economise on writing instruments by buying fewer products and/or shifting from the premium to the economy segment. As a result, in 2015 writing instruments saw volume sales fall by 16%, following a drop of 21% in 2014, with current value growth of 9%...

Euromonitor International's Writing Instrumentsin Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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