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Cloud Applications Market by Type – Global Forecast to 2019

  • February 2015
  • -
  • MarketsandMarkets
  • -
  • 141 pages

The cloud applications are widely been adopted by businesses across a broad spectrum of verticals mentioned in the report such as Banking, Financial Services, and Insurance (BFSI), education, retail, telecommunication & IT, healthcare & life sciences, government, discrete manufacturing, oil & gas, media & entertainment, and other verticals too.

The complete cloud applications market analysis consists of evaluating various types, end users, verticals and regions. The overall market size is found by adding up the individual market size of all application types including Analytics, Customer Relationship Management (CRM), Finance and Accounting, Content management, Collaboration, ecommerce, Human capital management (HCM), Enterprise Resource Planning (ERP), Project and portfolio management (PPM), Procurement and distribution, Legal and risk management, Other industry specific application.

The cloud applications currently offered by numerous vendors such as IBM, Oracle, Cisco, Salesforce.com, SAP AG and others envelop the whole private, public and hybrid cloud spectrum. These vendors are selling variations of cloud applications via public, private, hybrid, and managed services, along with switching their one-off licensing scheme to a more dependable subscription model.

Today the prime concern in the cloud applications market is regarding the security and privacy. To meet this major concern of the customers, cloud applications vendors as well as resellers, systems integrators, and data center operators have been working together to make sure that cloud applications are delivered easily with maximum security and customization. The cloud services vendors are also engaged in delivering advanced applications with lower cost to simplify the business functions.

The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the cloud applications market into application types, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the verticals, end users, and regions.
2. This report will help them better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Cloud Applications Market by Type - Global Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.4 MARKETS COVERED 15
1.4.1 YEARS 15
1.5 CURRENCY 16
1.6 LIMITATION 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.3 MARKET SHARE ESTIMATION 22
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 22
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 23
2.3.3 KEY INDUSTRY INSIGHTS 23
2.4 ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
3.1 BEST MARKET TO INVEST 27
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES 29
4.2 LIFE CYCLE ANALYSIS, BY REGION 29
4.3 REGION-WISE ADOPTION 30
4.4 KEY VERTICALS AND REGIONAL MARKETS IN CLOUD APPLICATIONS MARKET 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET SEGMENTATION 33
5.2.1 CLOUD APPLICATIONS MARKET, BY TYPE 33
5.2.2 CLOUD APPLICATIONS MARKET, BY END USER 34
5.2.3 CLOUD APPLICATIONS MARKET, BY VERTICAL 34
5.2.4 CLOUD APPLICATIONS MARKET, BY REGION 35
5.3 MARKET DYNAMICS 35
5.3.1 DRIVERS 36
5.3.1.1 Increasing cloud applications vendors 36
5.3.1.2 Increasing trend of Bring Your Own Device (BYOD) 36
5.3.1.3 Increasing SMBs adoption 36
5.3.1.4 Need of standardizing applications and business processes 36
5.3.1.5 Need to process big data 36
5.3.2 RESTRAINTS 37
5.3.2.1 Data security and privacy 37
5.3.2.2 Local language and ownership of customization 37
5.3.3 OPPORTUNITIES 38
5.3.3.1 Increase in the adoption of cloud-based technology 38
5.3.3.2 Government investment in the cloud applications market 38
5.3.4 CHALLENGES 38
5.3.4.1 Migrating applications to cloud 38
5.3.4.2 Increasing competition 38
6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER'S FIVE FORCES ANALYSIS 42
6.3.1 THREAT FROM NEW ENTRANTS 42
6.3.2 THREAT FROM SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 43
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 STRATEGIC BENCHMARKING 44
7 CLOUD APPLICATIONS MARKET, BY TYPE 45
7.1 INTRODUCTION 46
7.2 ANALYTICS 47
7.3 CRM 49
7.4 FINANCE AND ACCOUNTING 51
7.5 CONTENT MANAGEMENT 53
7.6 COLLABORATION 55
7.7 E-COMMERCE 57
7.8 HCM 59
7.9 ERP 61
7.10 PPM 63
7.11 PROCUREMENT AND DISTRIBUTION 65
7.12 LEGAL AND RISK MANAGEMENT 67
7.13 OTHER INDUSTRY SPECIFIC APPLICATIONS 68

8 CLOUD APPLICATIONS MARKET, BY END USER 71
8.1 INTRODUCTION 72
8.2 SMALL AND MEDIUM BUSINESSES (SMBS) 73
8.3 LARGE ENTERPRISES 74
9 CLOUD APPLICATIONS MARKET, BY VERTICAL 75
9.1 INTRODUCTION 76
9.2 BANKING, FINANCIAL SERVICES and INSURANCE (BFSI) 77
9.3 TELECOMMUNICATIONS AND IT 79
9.4 EDUCATION 80
9.5 RETAIL 81
9.6 GOVERNMENT 82
9.7 HEALTHCARE AND LIFE SCIENCES 83
9.8 MEDIA AND ENTERTAINMENT 84
9.9 OIL AND GAS 85
9.10 DISCRETE MANUFACTURING 86
9.11 OTHERS 87
10 CLOUD APPLICATIONS MARKET, BY REGION 88
10.1 INTRODUCTION 89
10.2 NORTH AMERICA 91
10.3 EUROPE 92
10.4 ASIA-PACIFIC 92
10.5 MIDDLE EAST AND AFRICA 93
10.6 LATIN AMERICA 94
11 COMPETITIVE LANDSCAPE 95
11.1 OVERVIEW 95
11.2 COMPETITIVE SITUATION AND TRENDS 96
11.2.1 NEW PRODUCT LAUNCHES 97
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES 98
11.2.3 MERGERS AND ACQUISITIONS 99
11.2.4 EXPANSION 100
12 COMPANY PROFILES 101
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 INTRODUCTION 101
12.2 CISCO 102
12.3 IBM 105
12.4 MICROSOFT CORPORATION 108
12.5 ORACLE 111
12.6 SAP AG 114
12.7 ADOBE SYSTEMS INCORPORATED 118
12.8 NETSUITE INC. 121
12.9 SALESFORCE.COM, INC. 124
12.10 ULTIMATE SOFTWARE GROUP, INC. 127
12.11 WORKDAY, INC. 130
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 133
13.1 EXCERPTS FROM INDUSTRY EXPERTS 133
13.2 DISCUSSION GUIDE 133
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 137
13.4 AVAILABLE CUSTOMIZATIONS 138
13.5 RELATED REPORTS 139


LIST OF TABLES

TABLE 1 INCREASING NEED OF STANDARDIZING APPLICATION AND BUSINESS PROCESS IS PROPELLING THE GROWTH OF THE CLOUD APPLICATIONS MARKET 36
TABLE 2 DATA SECURITY AND PRIVACY IS A MAJOR RESTRAINT AFFECTING THE MARKET 37
TABLE 3 GOVERNMENT INVESTMENT IN CLOUD APPLICATIONS MARKET IS A HUGE OPPORTUNITY FOR THE GROWTH OF CLOUD APPLICATIONS MARKET 38
TABLE 4 MIGRATING APPLICATIONS TO CLOUD IS ACTING AS A MAJOR CHALLENGE PREVAILING IN THE MARKET 39
TABLE 5 GLOBAL CLOUD APPLICATIONS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 46
TABLE 6 ANALYTICS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 48
TABLE 7 ANALYTICS MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 48
TABLE 8 ANALYTICS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 49
TABLE 9 CRM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 49
TABLE 10 CRM MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 50
TABLE 11 CRM MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 50
TABLE 12 FINANCE AND ACCOUNTING MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 51
TABLE 13 FINANCE AND ACCOUNTING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 52
TABLE 14 FINANCE AND ACCOUNTING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 52
TABLE 15 CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 53
TABLE 16 CONTENT MANAGEMENT MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 54
TABLE 17 CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 54
TABLE 18 COLLABORATION MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 55
TABLE 19 COLLABORATION MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 56
TABLE 20 COLLABORATION MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 56
TABLE 21 E-COMMERCE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 57
TABLE 22 ECOMMERCE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 58
TABLE 23 ECOMMERCE APPLICATION MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 58
TABLE 24 HCM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 59
TABLE 25 HCM MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 60
TABLE 26 HCM APPLICATION MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 60
TABLE 27 ERP MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 61
TABLE 28 ERP MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 62
TABLE 29 ERP APPLICATION MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 62
TABLE 30 PPM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 63
TABLE 31 PPM MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 64
TABLE 32 PPM APPLICATION MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 64
TABLE 33 PROCUREMENT AND DISTRIBUTION MARKET SIZE, BY VERTICAL,
2012-2019 ($MILLION) 65
TABLE 34 PROCUREMENT AND DISTRIBUTION MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 66
TABLE 35 PROCUREMENT AND DISTRIBUTION MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 66
TABLE 36 LEGAL AND RISK MANAGEMENT MARKET SIZE, BY VERTICAL,
2012-2019 ($MILLION) 67
TABLE 37 LEGAL AND RISK MANAGEMENT MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 67
TABLE 38 LEGAL AND RISK MANAGEMENT MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 68
TABLE 39 OTHER INDUSTRY SPECIFIC APPLICATIONS MARKET SIZE, BY VERTICAL,
2012-2019 ($MILLION) 69
TABLE 40 OTHER INDUSTRY SPECIFIC APPLICATIONS MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 69
TABLE 41 OTHER INDUSTRY SPECIFIC APPLICATIONS MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 70
TABLE 42 CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 73
TABLE 43 SMBS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 73
TABLE 44 LARGE ENTERPRISES MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 74
TABLE 45 CLOUD APPLICATIONS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 76
TABLE 46 BFSI MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 78
TABLE 47 BFSI MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 78
TABLE 48 TELECOMMUNICATIONS AND IT MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 79
TABLE 49 TELECOMMUNICATIONS AND IT MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 79
TABLE 50 EDUCATION MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 80
TABLE 51 EDUCATION MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 80
TABLE 52 RETAIL MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 81
TABLE 53 RETAIL MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 81
TABLE 54 GOVERNMENT MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 82
TABLE 55 GOVERNMENT MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 82
TABLE 56 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 83
TABLE 57 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 83
TABLE 58 MEDIA AND ENTERTAINMENT MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 84
TABLE 59 MEDIA AND ENTERTAINMENT MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 84
TABLE 60 OIL AND GAS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 85
TABLE 61 OIL AND GAS MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 85
TABLE 62 DISCRETE MANUFACTURING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 86
TABLE 63 DISCRETE MANUFACTURING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 86
TABLE 64 OTHERS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 87
TABLE 65 OTHERS MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 87
TABLE 66 CLOUD APPLICATIONS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 89
TABLE 67 NA: CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 91
TABLE 68 EUROPE: CLOUD APPLICATIONS MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 92
TABLE 69 ASIA-PACIFIC: CLOUD APPLICATIONS MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 92
TABLE 70 MIDDLE EAST AND AFRICA: CLOUD APPLICATIONS MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 93
TABLE 71 LATIN AMERICA: CLOUD APPLICATIONS MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 94
TABLE 72 NEW PRODUCT LAUNCHES, 2011-2014 97
TABLE 73 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2011-2014 98
TABLE 74 MERGERS AND ACQUISITIONS, 2011-2014 99
TABLE 75 EXPANSIONS, 2012-2014 100


LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 5 MARKET SNAPSHOT OF REGIONS COVERED (2014) 26
FIGURE 6 CLOUD APPLICATIONS MARKET SNAPSHOT ON THE BASIS OF TYPES
(2014 VS 2019) 27
FIGURE 7 SMBS CREATING HUGE INVESTMENT OPPORTUNITIES IN THE CLOUD APPLICATIONS MARKET 27
FIGURE 8 LUCRATIVE MARKET PROSPECTS IN CLOUD APPLICATIONS MARKET 29
FIGURE 9 LIFE CYCLE ANALYSIS, BY REGION (2014): LA SOON TO ENTER EXPONENTIAL GROWTH PHASE DURING THE FORECAST PERIOD 29
FIGURE 10 LA LEADING THE CLOUD APPLICATIONS MARKET WITH
THE HIGHEST GROWTH RATE 30
FIGURE 11 GLOBAL CLOUD APPLICATIONS MARKET: TOP THREE VERTICALS AND REGIONS MARKET GROWTH RATE (2014-2019) 31
FIGURE 12 CLOUD APPLICATIONS MARKET SEGMENTATION: BY TYPE 33
FIGURE 13 CLOUD APPLICATIONS MARKET SEGMENTATION: BY END USER 34
FIGURE 14 CLOUD APPLICATIONS MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 15 CLOUD APPLICATIONS MARKET SEGMENTATION: BY REGION 35
FIGURE 16 MARKET DYNAMICS 35
FIGURE 17 CLOUD APPLICATIONS MARKET: VALUE CHAIN ANALYSIS 41
FIGURE 18 CLOUD APPLICATIONS: PORTER'S FIVE FORCES ANALYSIS 42
FIGURE 19 SAP ADOPTED ALL-ROUND STRATEGIES FOR TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 44
FIGURE 20 CRM APPLICATIONS SEGMENT IS EXPECTED TO HAVE THE HIGHEST MARKET SHARE THROUGHOUT THE FORECAST PERIOD 47
FIGURE 21 CLOUD APPLICATIONS MARKET SIZE IN SMALL AND MEDIUM BUSINESSES IS EXPECTED TO GROW BY 13.3% DURING THE FORECAST PERIOD 72
FIGURE 22 CLOUD APPLICATIONS MARKET GROWTH RATE COMPARISON: BY VERTICAL 77
FIGURE 23 CLOUD APPLICATIONS MARKET COMPARISON: BY REGION 89
FIGURE 24 LA: AN ATTRACTIVE DESTINATION FOR THE CLOUD APPLICATIONS MARKET,
2014-2019 90
FIGURE 25 NA: LARGEST SEGMNT OF THE CLOUD APPLICATIONS MARKET, 2014-2019 91
FIGURE 26 LA: HIGHEST GROWING SEGMENT OF THE CLOUD APPLICATIONS MARKET,
2014-2019 94
FIGURE 27 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE PERIOD 2012-2014 95
FIGURE 28 SAP GREW AT THE FASTEST RATE BETWEEN 2009 and 2013 96
FIGURE 29 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 96
FIGURE 30 GEOGRAPHIC REVENUE MIX OF KEY MARKET PLAYERS 101
FIGURE 31 CISCO: COMPANY SNAPSHOT 102
FIGURE 32 CISCO: SWOT ANALYSIS 103
FIGURE 33 IBM: COMPANY SNAPSHOT 105
FIGURE 34 IBM: SWOT ANALYSIS 107
FIGURE 35 MICROSOFT CORPORATION: COMPANY SNAPSHOT 108
FIGURE 36 MICROSOFT: SWOT ANALYSIS 110
FIGURE 37 ORACLE: COMPANY SNAPSHOT 111
FIGURE 38 ORACLE: SWOT ANALYSIS 113
FIGURE 39 SAP AG: COMPANY SNAPSHOT 114
FIGURE 40 SAP AG: SWOT ANALYSIS 117
FIGURE 41 ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT 118
FIGURE 42 NETSUITE INC.: COMPANY SNAPSHOT 121
FIGURE 43 SALESFORCE.COM, INC.: COMPANY SNAPSHOT 124
FIGURE 44 ULTIMATE SOFTWARE GROUP, INC.: COMPANY SNAPSHOT 127
FIGURE 45 WORKDAY, INC.: COMPANY SNAPSHOT 130

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