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The Consumer smartphone usage 2014: headline results

  • February 2015
  • -
  • Analysys Mason
  • -
  • 41 pages

Summary

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19% of all smartphone traffic observed in the panel was carried over the cellular network and 81% was carried over Wi-Fi.

Mobile devices
This report analyses the real-world handset data usage patterns of consumers in France, Germany, the UK and the USA. Deep analysis of mobile data usage is important because mobile data is now the main engine of revenue growth for operators in developed markets.
The analysis is based on data from 3Q and 4Q 2013 provided by Nielsen, using an app developed by Arbitron Mobile.
This report provides information about:
changes in handset data usage and the apps that drive data consumption.
the role that device capabilities, such as screen size and LTE support, play in affecting handset data usage
the changing role of Wi-Fi and the types of hotspots to which 'real-world' consumers connect their smartphones
the demographic trends associated with changes in usage.

GEOGRAPHICAL COVERAGE

Data is provided for the following individual countries:
France
Germany
UK
USA

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