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  3. > US Neonatal and Infant Care Equipment Market : Sustaining Growth in a Challenging Environment: The Need and the Reality

Key Findings

•The US neonatal and infant care equipment market is at a mature stage. It is mainly driven by the replacement business of older devices and sales of accessories.
•Several multinational and local companies have started adopting ways to differentiate their product features by adding value-added and improved services such as warranty, training, and education, thereby offering a complete package of products and services.
•Multi-equipment used in neonatal and infant care are beginning to transform into a single component of integrated systems (warmers and incubators, or built-in pulse oximetry, continuous positive airway pressure [CPAP], phototherapy, monitoring unit, and a weighing scale).
•The other emerging trends in the neonatal and infant care equipment market are likely to be the integration of monitoring technologies, interventional equipment, and other state-of-the art technologies such as IT integration or telemedicine, single-unit equipment technology, integrated pulse oximetry, continuous positive airway pressure (CPAP), temperature monitoring, among others that allow a real-time interaction between patients and physicians.
•Telemedicine and wireless monitoring systems, which enable a real-time interaction between patients and physicians, will offer better patient outcomes and reduce overall operational costs.
•Integrated neonatal systems and portable technology are increasingly being installed at healthcare units in developed countries because of a growing need to reduce healthcare costs and enhance patient safety.
•Several Tier I and Tier II companies are focused on continuous product improvements of existing technologies by releasing improved or upgraded versions of devices which ensure accuracy and the highest levels of safety. This trend is further driving the increase in survival rates of infants in the United States.

Market Introduction

•The United States represents the largest market for neonatal and infant care equipment, representing x % of the global market. This is driven by certain factors including increasing awareness and maternal population, technology advancements, and updates to standard protocols and services. However, the neonatal market is likely to be hindered by declining incidences of preterm and low-weight infants owing to significant initiatives and grants by the government to reduce preterm births in the country (the ‘Healthy People 2020’ initiative, the ‘Strong Start for Mothers and Newborns’ initiative, and the US Department of Health & Human Services initiative, among others).
•For instance, the government initiative known as “Healthy People 2020”, which aims to reduce the number of preterm births, has significantly lowered the country’s preterm birth rate by x % from x % in 2002 to x % in 2012. Similarly, the infant mortality rate has decreased by x % from x deaths per x live births in 2000 to x per x live births in 2010.
•Several major companies have started adopting ways to differentiate their product features by adding value-added and improved services such as warranty, training, and education, thereby offering a complete package of products and services.
•As the US neonatal and infant care equipment market is restrained by the high entry barriers owing to relatively high penetration levels of distribution channels, companies such as Philips Healthcare, GE Healthcare, Masimo Corporation, Covidien, and Smiths Medical are currently taking measures to reinforce their customer relationships by strengthening their distribution channels. They are achieving this by increasing their US direct sales force and technical support staff, which allows for a greater penetration.
•Early-stage companies, unencumbered by invested resources and infrastructure, are free to innovate technologies customized to the needs of value-based consumers in both existing and emerging markets.
•Several leading companies have adopted various growth strategies to gain a competitive edge in this saturated market. New product launches, continuous research and development (R&D) activity, product development, value-added features and services, agreements and collaborations as well as partnerships were certain strategies adopted by companies between 2008 and 2013.
•Competition in the neonatal and infant care equipment market—especially in the infant warmers and incubators segment—has become intense, with more than x companies offering solutions priced at less than $ x -$ x .
•To cater the US hospital needs, several leading companies such as GE Healthcare, Philips Healthcare, and Covidien are offering maternal and infant care equipment solutions by bundling them with other healthcare solutions as per customer needs. This differentiating factor aids in significantly fending off competition.
•Each maternal and infant care equipment is designed to cater to a specific area of infant care, such as jaundice management, thermoregulation, warming therapy, and others. However, approximately x children’s hospitals in the United States are dealing with quality issues with minimal operational costs, and are looking to adopt solutions that can address multiple infant care needs in a single equipment. Hence, there is a great demand for multi-purpose equipment.
•As a result, integrated neonatal systems and portable technology are increasingly being installed at healthcare units in developed countries because of a growing need to reduce healthcare costs and enhance patient safety.
•In addition, there have been advancements in monitoring technology, wireless technology, and m-health, and several Tier I and II companies are focused on continuous product improvements of the existing technologies by releasing improved or upgraded versions of devices that ensure accuracy and the highest safety. This trend is further driving the increase in survival rates of infants in the United States.
•Due to limited hospital budgets, there is a high demand for home-based infant care solutions for treating neonatal jaundice, maintaining temperature levels, among others. With such home care solutions, chances of picking up infections are lower (when compared to patients in hospitals), thus enhancing the safety levels. Costs are also reduced.

Acute Facility-based Care
There is a critical demand for for thermoregulation devices, as there is always a high need for access to care and better devices.
Current Need: Need for rapid diagnosis and acute treatment

Transport to Higher-level Facility
Devices have a heat-generation source when there is a greater need for transporting infants to a location within the facility.
Current Need: The devices should be readily available, requiring no charging time or preparation time.

Community-Based Care
This is preferred as the most plausible type of care for maintaining the warmth within the healthcare community. Current Need: There is a greater need for training and raising awareness on thermoregulation devices at an individual family level.

Over the past two decades, a significant change in the neonatal and infant care delivery systems in the United States has been witnessed. With a x % decrease in the number of acute-care facilities, the proportion of neonates requiring acute-care facilities has increased. With a growing shortage of nurses, the number of hospital-acquired infections has significantly increased by x %, leading to a greater need for ambulatory, home-care solutions.

Table Of Contents

US Neonatal and Infant Care Equipment Market : Sustaining Growth in a Challenging Environment: The Need and the Reality
Executive Summary 3
Neonatal and Infant Care Equipment Market 6
Opportunity and Adoption Trends 26
Segment Overview and Product Portfolio 35
Regulatory and Industry Association Initiatives 46
Market and Technology Trends 49
Key Strategies and Business Success Case Studies 56
Additional Business Success Case Studies 65
Focus Beyond Developed Markets 70
Key Companies to Watch and Future Market Directions 80
The Frost and Sullivan Story 85

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