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Executive Summary

•The Asia-Pacific software-defined networking (SDN) market recorded a revenue of $ x million in 2013. The existence of legacy markets of hardware vendors such as Cisco, Huawei, and Alcatel-Lucent has resulted in a strong infrastructure base for SDN providers, serving as the first step for achieving sales in large-scale data centers. This has bolstered the revenue generation from SDN products; however, the technology will take a few years to mature and eventually gain traction.
•Fast adoption of SDN products by service providers in Asia-Pacific has spurred market revenue in the region. The initial strategy employed to drive product adoption was creating hype; however, it failed to convince buyers who adopted a cautious approach. Subsequent endorsement by large service providers such as NTT Communications and KDDI (Japan), China Mobile and China Unicom (China), and Telstra (Australia) amongst other tier 1 carriers created awareness and trust among slower adopters. This has changed the perception of SDN from a conceptual to an implementation ready technology.
•Solution consolidation and standardized pricing models will be key to driving growth. Enterprises and telecommunication service providers, both of which are leading adopters, are expecting SDN vendors to provide solutions that have clear pricing models, utility-based licensing, and can be integrated with existing Operations Support System (OSS)/Business Support System (BSS) (for telecommunications service providers) and to provide an ecosystem that is both vendor and hardware agnostic.

CEO’s Perspective

APAC countries with high SDN adoption are Japan, China, and Australia.
Revenue contribution is the highest by enterprises and telecommunication service providers, as their buying centers have strong willingness to invest in SDN technology due to cost-cutting pressure.
Initial revenues are generated by SDN-enabled routers and switches, which are employed by end users as part of a hybrid strategy to migrate into a complete SDN network.

Software-Defined Networking (SDN)

SDN is a network architecture with the main characteristic of decoupling the network control and data planes of associated network equipment such as routers and switches.

Key Questions This Study Will Answer

Is the SDN product market growing? How long will it continue to grow, and at what rate?
What kind of adoption trends are being witnessed in the service provider and enterprise customer segments?
What is the current market landscape and how are vendors marketing this disruptive technology?
How will the structure of the market change with time?
Will these solutions become features in the market?
How strongly are current SDN solutions equipped to cater to the requirements of the telecommunications, data center, and enterprise markets?

Table Of Contents

Asia-Pacific Software-Defined Networking Market 2013 : Growing Prevalence of Cloud Driving Demand
Executive Summary 3
Market Overview 7
Total Software-Defined Networking Market -
• External Challenges: Drivers and Restraints 13
• Forecast and Trends 20
• Demand Analysis 26
• Market Share and Competitive Analysis 29
Regional Breakdown 37
• ANZ Breakdown 39
• ASEAN Breakdown 43
• Greater China Breakdown 47
• India Breakdown 51
• Japan Breakdown 55
• South Korea Breakdown 59
The Last Word 63
Appendix 66

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