Table of Contents
•Airbus Defence & Space is increasingly focused on enhancing its presence in the security market. Its ability to deliver large-scale, complex projects, and its growing portfolio of successfully implemented solutions, means that it is well-positioned in this growth market.
•The company’s core strength is in delivering secure communications together with command and control solutions to governments and large private organizations globally.
•Airbus has a strong market position in Europe, but it has also seen success in marketing its security solutions in other regions—particularly the Middle East and Asia-Pacific.
•Partnerships and the use of local partners will be pivotal in both accessing non-traditional markets and filling security-specific capability gaps in this competitive market.
•The company’s historical focus on the military and defence markets means that it is still adjusting to the European reduction in military spending, making a more security-centric business model necessary.
•Airbus continues to divest non-core businesses—including its recent plan to divest its non-military communications businesses—to focus on the delivery of military aircraft, satellites, and missile systems.
•As the security market grows, Airbus will continue to develop and expand its security- centric business lines to ensure market competitiveness.
Key Corporate Strategies
•Revenue has been gradually declining as global military spending continues to constrict.
•Airbus is increasingly focused on the provision of security products and solutions for the civil market, which has seen an increase in revenue over the last x years.
•The company has strategic relationships with governments and organisations throughout the world, resulting in a wide customer base.
Mergers, Acquisitions, and Partnerships (2005–2013)
•Arkoon Network Security, 2013, Acquisition ($ x million)
•Netasq, 2012, Acquisiton ($ x million)
•Grintek Ewation, 2011, Part Acquistion ($ x million)
•Regency IT Consulting, 2010, Acquisition (Unknown)
•Khalida University of Science, Technology and Research (KUSTAR), 2010, cybersecurity partnership
•PlantCML, 2008, Acquistion ($ x million)
•Nokia's Professional Mobile Radio, 2005, Acqusition ($ x million)
Offices or Country Alliances (2009–2013)
•Alcatel Lucent (4G LTE system creation; 2012)
•General Dynamics (border protection and security systems; 2012)
•Larsen & Toubro (joint venture [JV] for defence electronics in India; 2011)
•Emiraje Systems (JV for C4AS in the United Arab Emirates; 2011)
•Signalis (Airbus and Atlas Elektronik JV for maritime security; 2010)
•Odebrecht (infrastructure security; 2010–2013)
•Al-Rasheed Trading & Contracting (created to fulfil Saudi border contract; 2009)
New Products or Capabilities
•Secure Key Management Solution (SKMS)
•Border Control Solution
•Signalis Coastal Surveillance Technology
•IMARSEC Maritime Security System
•Signalis Vessel Traffic Services
•TETRA Communications Systems
•Emergency Response Solutions
•Tactical IP Secure Solution (TACIP)
•SECCOM Secure Gateway
•CYMERIUS Business Intelligence and IT Security System
•Evercor LTE Systems
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