Table of Contents
In recent years, television STBs have experienced many changes related to the ever-growing supply of digital TV services and the profound changes we are seeing in how video is consumed. With the growth of IP and competitive OTT offerings, technological advances in both software and hardware, and the emergence of new competitors, the future role of STBs in homes is now under scrutiny. IDATE reports on the TV STB market by analysing the current situation and significant developments in technology, consumption and regulation. The report looks at existing business models, the impact of broadband's expansion and various market dynamics depending on the type of network used. It also details the various disruptive factors affecting the future of STBs and offers various scenarios for their role in homes by 2025.
The television STB market has diversified greatly over recent years with a multitude of new services on offer and advanced functionality promised by the digital home. The significant growth of streaming video devices, including TV dongles, has also cemented the presence of new entrants from the Internet. STB sales and their installed base have not yet been affected by these developments, and currently still depend on TV market fundamentals, namely TV access methods and the level of digitisation, which vary considerably depending on the global geographic region.
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